Monster Energy Ultra Launches New Fantasy Ruby Red in First-Ever Augmented Reality Reveal of a Beverage Can
CORONA, Calif., March 14, 2024 /PRNewswire/ -- Monster Energy Ultra has launched Fantasy Ruby Red, the latest zero sugar flavor joining the Monster Energy Ultra lineup, with a first-of-its-kind immersive augmented reality (AR) experience revealing custom can art. Landing in Venice, Los Angeles, visitors to the vibrant hub of Abbot Kinney Boulevard were greeted by a 10-foot-tall Monster Ultra can installation, transporting them to a mixed-reality world where the characters on the new textured cans designed by artist, Pinky Taylor, came to life.
- CORONA, Calif., March 14, 2024 /PRNewswire/ -- Monster Energy Ultra has launched Fantasy Ruby Red, the latest zero sugar flavor joining the Monster Energy Ultra lineup, with a first-of-its-kind immersive augmented reality (AR) experience revealing custom can art.
- "We wanted to create one of our most impactful and immersive launch experiences to date, bursting our new Monster Ultra Fantasy Ruby Red flavor into life," said Dan McHugh, Monster Energy CMO.
- With Monster Energy Zero Sugar Ultra Fantasy Ruby Red, there are no compromises – just pure, unadulterated refreshment without the guilt.
- Embrace the fantasy, seize the energy, and experience the exhilaration of Monster Energy Zero Sugar Ultra Fantasy Ruby Red.