Clean Label Products Driving Retail Sales as They Gain Preference Among Consumers, Per New Acosta Group Study
Retrieved on:
Thursday, March 7, 2024
JACKSONVILLE, Fla., March 7, 2024 /PRNewswire/ -- Acosta Group has released the results of its recent Clean Label Insights Study with its proprietary Shopper Community in advance of Expo West, providing brands and retailers insights into the growing value shoppers place on clean label in purchasing decisions as well as their attitudes on regulations pertaining to product ingredients, including the California Food Safety Act of 2023.
Key Points:
- Acosta Group's deeper dive into clean label comes shortly after the release of its five retail predictions for 2024, one of which stated that consumers will prioritize what's NOT in their products.
- While all consumers may not be aware of recent regulatory legislation, 83% of shoppers are already knowledgeable about clean label products or have heard the term.
- "Our research further defines shopper priorities, preferences and generational differences around clean label products," said Kathy Risch , SVP, Thought Leadership and Shopper Insights, Acosta Group.
- Importantly, 57% of shoppers trust retailers' clean label efforts, with that number rising to 77% for households with kids, according to the Acosta Group study.