General Mills Acquires Fera Pets, Inc., Introduces Growth Fund
General Mills, Inc. (NYSE: GIS) today announced the acquisition of Fera Pets, Inc. , a vet-founded pet supplement company, bringing new health-focused offerings to General Mills’ pet portfolio.
- General Mills, Inc. (NYSE: GIS) today announced the acquisition of Fera Pets, Inc. , a vet-founded pet supplement company, bringing new health-focused offerings to General Mills’ pet portfolio.
- This represents General Mills’ first step into the pet supplement category and first acquisition by its newly launched growth equity fund.
- Fera Pets, Inc. will become part of General Mills’ new growth equity fund, designed to own, scale and incubate strategically aligned businesses for future integration into the company’s core portfolio.
- This growth fund is the third pillar of Gold Medal Ventures , General Mills’ disruptive innovation ecosystem, joining G-Works, its internal venture studio, and 301 INC, its corporate venture capital arm.