Kantar

Roopa Choodamani Joins Ipsos MMA as Vice President, Analytic Consulting

Retrieved on: 
Tuesday, October 3, 2023
Pharma, Advertising, Group Analytic Society, Analytics, Bharathidasan University, Application software, Mathematics, Marketing, Ipsos, Publishing, CPG, National Institute of Technology, Durgapur, Kantar, Consultant, Chicago, Trust, Investment, Sangeetha Choodamani, Bachelor of Science in Information Technology, Roopa, Cone, Restaurant, FCB, ROI, Education, Management, Science, Insurance, Telco, Automotive industry, Retail, Northwestern University

NEW YORK, Oct. 3, 2023 /PRNewswire/ -- Ipsos MMA, Inc., the global leader in helping companies understand and optimize their marketing, pricing, promotional and media strategies and investments is pleased to announce that Roopa Choodamani has joined the company as Vice President, Analytic Consulting.

Key Points: 
  • Highly skilled advertising and analytic executive comes to Ipsos MMA with almost 20 years of media, marketing mix, attribution and planning experience
    NEW YORK, Oct. 3, 2023 /PRNewswire/ -- Ipsos MMA , Inc., the global leader in helping companies understand and optimize their marketing, pricing, promotional and media strategies and investments is pleased to announce that Roopa Choodamani has joined the company as Vice President, Analytic Consulting.
  • Roopa comes to Ipsos MMA from DDB Chicago where she was the Group Analytics Director supporting data-driven planning.
  • Before DDB Roopa was a Vice President, Principal at Kantar Analytics Practice for almost 7 years.
  • "I am very excited that Roopa has joined Ipsos MMA," said Patrick Cummings, CEO of Ipsos MMA.

emtelligent Names Jennifer J. Canfield as Executive Vice President of Sales

Retrieved on: 
Tuesday, October 3, 2023
Rice University, Culture, Bain Capital, Jennifer, Health care, Woman, MBA, Research, Consultant, NLP, Growth, Health, Management, West Hall, Kantar

VANCOUVER, BC, Oct. 3, 2023 /PRNewswire/ -- emtelligent®, a leader in the development of clinical-grade natural language processing (NLP) software for healthcare organizations, today announced that Jennifer J. Canfield has joined the company as executive vice president of sales.

Key Points: 
  • Canfield joins emtelligent from Kantar, a Bain Capital portfolio company and global data, research, consulting and analytics business, where she served as senior vice president of growth and strategy.
  • Canfield held multiple growth leadership roles at Kantar between 2010 and 2023, consistently delivering double- and triple-digit year-over-year growth in sales and revenue.
  • In her new role with emtelligent, Canfield will build and further solidify the company's sales and sales operations teams.
  • Meet Canfield and the emtelligent team in person next week at HLTH, Booth #7015, West Hall, October 8-11, in Las Vegas.

Key Factors in Choosing iGaming Supplier: SOFTSWISS Highlights Client Survey Results

Retrieved on: 
Friday, September 29, 2023
DNA, Communication, Partnership, Prevalence, Research, Kantar, IRA, SOFTSWISS, IGaming Business, Workload, Yoy, Ecosystem, Cryptocurrency, Sales, LATAM

SOFTSWISS, an iGaming software provider, announced the results of a survey conducted by Kantar, a leading marketing research agency.

Key Points: 
  • SOFTSWISS, an iGaming software provider, announced the results of a survey conducted by Kantar, a leading marketing research agency.
  • The 2023 survey collected insights from clients utilising the SOFTSWISS Game Aggregator to understand their reasons for choosing specific game aggregation platform providers.
  • Choosing an iGaming partner, operators consider various factors, including functional characteristics, which reflect product technical and operational aspects.
  • Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, notes: "Client service is imprinted in SOFTSWISS' DNA.

Key Factors in Choosing iGaming Supplier: SOFTSWISS Highlights Client Survey Results

Retrieved on: 
Friday, September 29, 2023
DNA, Communication, Partnership, Prevalence, Research, Kantar, IRA, SOFTSWISS, IGaming Business, Workload, Yoy, Ecosystem, Cryptocurrency, Sales, LATAM

SOFTSWISS, an iGaming software provider, announced the results of a survey conducted by Kantar, a leading marketing research agency.

Key Points: 
  • SOFTSWISS, an iGaming software provider, announced the results of a survey conducted by Kantar, a leading marketing research agency.
  • The 2023 survey collected insights from clients utilising the SOFTSWISS Game Aggregator to understand their reasons for choosing specific game aggregation platform providers.
  • Choosing an iGaming partner, operators consider various factors, including functional characteristics, which reflect product technical and operational aspects.
  • Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, notes: "Client service is imprinted in SOFTSWISS' DNA.

Ontada Names Christine Davis Its New President

Retrieved on: 
Monday, September 25, 2023
Oncology, Health, Health Technology, Clinical Trials, Pharmaceutical, Biotechnology, BS, Drug development, Therapy, Cerner Enviza, McKesson Corporation, Cancer, Cerner, Kantar, Biochemistry, Syracuse University, Patient, Growth, Commercial, Pharmaceutical industry, Nursing, Nutrition, Northeastern University

Ontada® , a McKesson business dedicated to leveraging oncology real-world data and evidence, clinical education, and provider technology, announced the appointment of Christine Davis as its new president.

Key Points: 
  • Ontada® , a McKesson business dedicated to leveraging oncology real-world data and evidence, clinical education, and provider technology, announced the appointment of Christine Davis as its new president.
  • With more than 25 years of experience in the life sciences industry, Davis possesses an impressive background in oncology research and real-world data.
  • “Christine has a strong track record of driving significant business growth and transformation,” said Kirk Kaminsky, president of Pharmaceutical Solutions and Services at McKesson.
  • “With the support of McKesson and the strength of Ontada, I see so much opportunity to bring real and powerful impact to patient lives.”

Promotion Optimization Institute identifies 2023's Top Holistic Enterprise Planning & Revenue Management Vendor Capabilities

Retrieved on: 
Monday, September 25, 2023
Boston Consulting Group, Data management, Learning, TPM, Marketing, Integrated business planning, Synthetic media, Business, Foodservice, Kantar, SAP, Research, Software Industry Survey, McKinsey & Company, Enterprise planning system, Organization, POI, Automation, Data, Trade promotion management, IBP, Generative, Growth, Artificial intelligence, Panorama, AI, Ecosystem, ROI, TELUS, Salesforce, RGM, Retail, Sales, Mathematical optimization

WYKOFF, N.J., Sept. 25, 2023 /PRNewswire-PRWeb/ -- The Promotion Optimization Institute (POI), the leading resource for marketing, trade and merchandising executives, today released its 2023 POI Enterprise Planning Vendor Panorama (EPx) report, an annual analysis and survey of 16 global solutions providers. The annual POI EPx study found that 79% of consumer products organizations are adding tools and analytical capabilities to support revenue management practices to improve promotion, pricing and assortment effectiveness as part of their growth and revenue strategy, a seven percent increase over 2022.

Key Points: 
  • With the economic shifts taking place, holistic enterprise planning and revenue growth optimization capabilities provide the ability to quickly ascertain the next best action.
  • In addition, the 2023 POI EPx Vendor Panorama includes end-to-end enterprise planning, revenue growth management, pricing, promotion and assortment optimization, headquarter capabilities, generative AI, IBP/S&OP, food service and data management, in addition to the historical TPx content covering trade promotion management (TPM), what-if scenarios and post-event ROI capabilities.
  • The Enterprise Planning (EPx) Vendor Panorama builds upon the research of the POI 2023 In-Store Retail Execution Vendor Panorama.
  • The two panoramas are companion documents – the Retail Execution Panorama evaluates the in-store component of the promotion cycle, while the EPx Vendor Panorama focuses on end-to-end enterprise planning and revenue management.

AnswerRocket’s GenAI Assistant Revolutionizes Enterprise Data Analysis

Retrieved on: 
Tuesday, September 19, 2023
Software, Technology, Artificial Intelligence, Data Management, Knowledge, Gen, Investment, GPT, Max, Intelligence, OpenAI, Automation, Language, Budweiser, Data analysis, CPW, CRMS, Cereal Partners Worldwide, Growth, AB InBev, AI, Anheuser-Busch, Online shopping, Retail, Mobile phone, Fine chemical, Management, Risk management, Kantar

AnswerRocket , an innovator in GenAI-powered analytics, today announced new features of its Max solution to help enterprises tackle a variety of data analysis use cases with purpose-built GenAI analysts.

Key Points: 
  • AnswerRocket , an innovator in GenAI-powered analytics, today announced new features of its Max solution to help enterprises tackle a variety of data analysis use cases with purpose-built GenAI analysts.
  • Max offers a user-friendly chat experience for data analysis that integrates AnswerRocket's augmented analytics with OpenAI's GPT large language model, making sophisticated data analysis more accessible than ever.
  • “Max is enabling several of the world’s most recognizable brands to understand better what’s driving shifts in their business performance, effectively turning their vast data lakes and knowledge bases into a treasure trove of business insights.”
    Max's advanced capabilities solidify its position as the first GenAI assistant for data analysis built for the enterprise.
  • Structured and Unstructured Data Support: Max supports both tabular and text-based data analysis, allowing companies to glean insights from vast enterprise data, documents, and multiple data sources seamlessly in a single conversation.

Jean Phillipe Maheu and Gerry D’Angelo Join VidMob Leadership Team

Retrieved on: 
Thursday, September 7, 2023
Samsung Electronics, WARC, JP, Marketing, Electronics, Global Media, Bluefin Labs, Procter & Gamble, Investment, Mondelez International, Growth, Research, ROI, Management, Sales, Kantar, Maheu

Starting immediately, Jean Phillipe (JP) Maheu and Gerry D’Angel o will join as strategic advisors.

Key Points: 
  • Starting immediately, Jean Phillipe (JP) Maheu and Gerry D’Angel o will join as strategic advisors.
  • I’m thrilled to work with the team to bring this solution to more brands,” said JP Maheu, interim CRO at VidMob.
  • I’m excited to work with the VidMob team as they build out their enterprise offering to meet the increasing demand for creative effectiveness solutions,” said Gerry D’Angelo, Strategic Advisor to VidMob.
  • Maheu and D’Angelo join VidMob at a pivotal time in digital advertising as more advertisers are incorporating data and analytics into their creative strategy and process.

MarketCast Names Marisa McMahon Head of Client Service for Technology and Platforms

Retrieved on: 
Thursday, August 24, 2023
Brand, McMahon, CTV, Research, Broadcast programming, Name, Sport, Social, MarketCast, Software, Kantar

LOS ANGELES, Aug. 24, 2023 /PRNewswire/ -- Data-driven insights and research company MarketCast today announced Marisa McMahon is joining the company as its newest commercial leader supporting its technology portfolio. In this role, McMahon will be responsible for growing the company's research and advertising solutions with the world's top technology providers, including video games publishers, software and hardware makers, and tech platforms.   

Key Points: 
  • LOS ANGELES, Aug. 24, 2023 /PRNewswire/ -- Data-driven insights and research company MarketCast today announced Marisa McMahon is joining the company as its newest commercial leader supporting its technology portfolio.
  • In this role, McMahon will be responsible for growing the company's research and advertising solutions with the world's top technology providers, including video games publishers, software and hardware makers, and tech platforms.
  • Marisa McMahon joins MarketCast to Grow its Research and Ad Measurement Business in the Technology Sector.
  • McMahon comes to MarketCast with more than 20 years of research experience, ranging from traditional brand and audience research to advertising copy testing and tracking.

Research highlights the growing need for digital fluency and AI skills at school

Retrieved on: 
Wednesday, August 23, 2023
Knowledge, Learning, UCL, Student, Intelligence, Metacognition, Research, Kantar, Generation Z, Creativity, Emotional intelligence, Artificial intelligence, Red Balloon Learner Centres, AI, Tutoring, Nord Anglia Education, Education

Conducted by Kantar for Nord Anglia Education, the global research looked into the life skills young people worldwide see as important.

Key Points: 
  • Conducted by Kantar for Nord Anglia Education, the global research looked into the life skills young people worldwide see as important.
  • While students need to know how to use new technologies, it's as important for them to develop 'durable human skills' that an algorithm can't replicate.
  • Students are learning not only how to master AI but also understand its opportunities as well as limitations."
  • Nord Anglia is also working with world leading authorities on AI in education, so students can better understand themselves as learners.