Kantar

How to Manage Affiliate Marketing Tools Effectively? SOFTSWISS Shares Research Results

Retrieved on: 
Tuesday, January 30, 2024

GZIRA, Malta, Jan. 30, 2024 /PRNewswire/ -- Effective affiliate marketing relies on software that streamlines its management. SOFTSWISS, a technology company with 15+ years of experience in iGaming, systematically monitors market trends and audience preferences.

Key Points: 
  • GZIRA, Malta, Jan. 30, 2024 /PRNewswire/ -- Effective affiliate marketing relies on software that streamlines its management.
  • In Q4'23, Kantar, the world's leading analytics agency, conducted a client satisfaction survey for SOFTSWISS' affiliate marketing tool , Affilka.
  • Based on its results, SOFTSWISS provides insights into the pivotal aspects of affiliate marketing software, both functional and emotional.
  • The insights from the comprehensive marketing survey conducted by Kantar help operators navigate the audience preferences in affiliate marketing, exemplified by Affilka by SOFTSWISS.

How to Manage Affiliate Marketing Tools Effectively? SOFTSWISS Shares Research Results

Retrieved on: 
Tuesday, January 30, 2024

GZIRA, Malta, Jan. 30, 2024 /PRNewswire/ -- Effective affiliate marketing relies on software that streamlines its management. SOFTSWISS, a technology company with 15+ years of experience in iGaming, systematically monitors market trends and audience preferences.

Key Points: 
  • GZIRA, Malta, Jan. 30, 2024 /PRNewswire/ -- Effective affiliate marketing relies on software that streamlines its management.
  • In Q4'23, Kantar, the world's leading analytics agency, conducted a client satisfaction survey for SOFTSWISS' affiliate marketing tool , Affilka.
  • Based on its results, SOFTSWISS provides insights into the pivotal aspects of affiliate marketing software, both functional and emotional.
  • The insights from the comprehensive marketing survey conducted by Kantar help operators navigate the audience preferences in affiliate marketing, exemplified by Affilka by SOFTSWISS.

SCUBA Analytics Snags Industry Veteran Marc Ryan as Chief Product Officer

Retrieved on: 
Tuesday, January 9, 2024

NEW YORK, Jan. 9, 2024 /PRNewswire/ -- SCUBA Analytics, a trailblazer in the field of high-frequency data collaboration decision intelligence, is thrilled to announce the appointment of Marc Ryan as its Chief Product Officer.

Key Points: 
  • NEW YORK, Jan. 9, 2024 /PRNewswire/ -- SCUBA Analytics, a trailblazer in the field of high-frequency data collaboration decision intelligence, is thrilled to announce the appointment of Marc Ryan as its Chief Product Officer.
  • Marc is a seasoned expert with media and measurement expertise who most recently served as the Chief Data Officer at Kantar.
  • Marc brings a wealth of experience to SCUBA Analytics, having carved a remarkable career path through leadership roles in some of the most respected firms in the industry.
  • "We're at a critical juncture in the Advertising industry," said Marc Ryan.

SCUBA Analytics Snags Industry Veteran Marc Ryan as Chief Product Officer

Retrieved on: 
Tuesday, January 9, 2024

NEW YORK, Jan. 9, 2024 /PRNewswire/ -- SCUBA Analytics, a trailblazer in the field of high-frequency data collaboration decision intelligence, is thrilled to announce the appointment of Marc Ryan as its Chief Product Officer.

Key Points: 
  • NEW YORK, Jan. 9, 2024 /PRNewswire/ -- SCUBA Analytics, a trailblazer in the field of high-frequency data collaboration decision intelligence, is thrilled to announce the appointment of Marc Ryan as its Chief Product Officer.
  • Marc is a seasoned expert with media and measurement expertise who most recently served as the Chief Data Officer at Kantar.
  • Marc brings a wealth of experience to SCUBA Analytics, having carved a remarkable career path through leadership roles in some of the most respected firms in the industry.
  • "We're at a critical juncture in the Advertising industry," said Marc Ryan.

Triton Digital Announces Integration With Amazon Publisher Services for Interactive Audio Ads

Retrieved on: 
Monday, January 8, 2024

Triton Digital , a global technology and services leader to the digital audio, podcast and broadcast radio industries, today announced its integration with Amazon Publisher Services (APS), expanding access to premium audio inventory at scale for Amazon DSP advertisers.

Key Points: 
  • Triton Digital , a global technology and services leader to the digital audio, podcast and broadcast radio industries, today announced its integration with Amazon Publisher Services (APS), expanding access to premium audio inventory at scale for Amazon DSP advertisers.
  • This integration enables Amazon Ads’ unique interactive audio ads on Alexa-enabled devices to appear across shared APS and Triton Digital publishers, delivering an engaging advertising experience to listeners and enhanced inventory monetization to publishers.
  • The Triton Audio Marketplace offers access to one of the largest single pool of audio audiences, with more than 100 billion audio impressions per month, allowing marketers and agencies to transact on all forms of audio inventory.
  • Kantar also found that interactive audio ads achieved higher consideration (1.3x) and purchase intent (2.3x) compared to standard audio creatives.

XPPen and Kantar Jointly Release 2024 Professional Drawing Tablet Computer Trends White Paper

Retrieved on: 
Monday, December 18, 2023

Shenzhen, China, Dec. 18, 2023 (GLOBE NEWSWIRE) -- Recently, XPPen , the world's leading digital art innovation brand, and KANTAR, the world's leading data, insight and consulting company, jointly released the 2024 Professional Drawing Tablet Computer Trends White Paper (hereinafter referred to as the ‘White Paper’).

Key Points: 
  • Shenzhen, China, Dec. 18, 2023 (GLOBE NEWSWIRE) -- Recently, XPPen , the world's leading digital art innovation brand, and KANTAR, the world's leading data, insight and consulting company, jointly released the 2024 Professional Drawing Tablet Computer Trends White Paper (hereinafter referred to as the ‘White Paper’).
  • The White Paper provides an in-depth analysis of the current status, consumer demands, and product innovation trends in the professional drawing tablet market.
  • The White Paper indicates that users of digital drawing products are ready to upgrade their costs to obtain a superior drawing tablet.
  • In early 2024, XPPen will launch the Magic Drawing Pad, a portable and versatile drawing tablet that focuses on professional drawing performance, establishing a new category of professional mobile drawing pad.

Generative AI is here to stay, but research highlights user concerns around misinformation and transparency

Retrieved on: 
Monday, November 13, 2023

WASHINGTON, Nov. 13, 2023 /PRNewswire/ -- At its 2023 Annual Conference, held today, the Family Online Safety Institute (FOSI) released a new report, Generative AI: Emerging Habits, Hopes and Fears, which explores the emerging awareness, perceptions, and early use of generative AI tools among parents and teens across three countries.

Key Points: 
  • When it comes to generative AI, teens and parents are fairly evenly matched in awareness - unlike most tech topics.
  • Key findings from the report include:
    When it comes to generative AI, teens and parents are fairly evenly matched in their awareness of the technology — a departure from most other tech topics.
  • What's more, teens agree that parents have an edge in the perceived understanding of it, at least for now.
  • Despite their concerns, a majority of parents feel positive about their teens using generative AI.

Tiger Pistol Expands Advertiser Ecosystem to Include TikTok, Paving the Way for Vertical Video Social Media Advertising at Scale

Retrieved on: 
Thursday, November 9, 2023

In response to advertisers' demand for scalable vertical video social ads, Tiger Pistol , the most advanced local social media advertising platform, has made a significant product expansion by integrating TikTok, a trailblazer in short-form video content, into its advertiser ecosystem.

Key Points: 
  • In response to advertisers' demand for scalable vertical video social ads, Tiger Pistol , the most advanced local social media advertising platform, has made a significant product expansion by integrating TikTok, a trailblazer in short-form video content, into its advertiser ecosystem.
  • This advertiser expansion enhances Tiger Pistol's existing social advertising capabilities that include short-form video for Meta's Reels.
  • Adding TikTok to our advertising ecosystem enables brands to connect with consumers and drive sales through local social media advertising across the largest social media publishers in the world."
  • Learn more about how Tiger Pistol removes the complexity of social media advertising at scale to enable companies to easily find and engage with local customers.

Walmart Claims Top Retailer Spot for 2023 Kantar PoweRanking for 27th Consecutive Year

Retrieved on: 
Wednesday, November 15, 2023

Walmart claimed the top spot for retailers for its 27th consecutive year, while PepsiCo, Coca-Cola, P&G, Nestle and General Mills round out the top five suppliers for 2023.

Key Points: 
  • Walmart claimed the top spot for retailers for its 27th consecutive year, while PepsiCo, Coca-Cola, P&G, Nestle and General Mills round out the top five suppliers for 2023.
  • “It is a distinguished achievement for brands to be included in the top ten,” said Jeffrey Maloy, Senior Vice President, Kantar.
  • “For retailers, Walmart continues to set the standard of service to their shoppers amongst the general retailer ecosystem.
  • To download the 2023 PoweRanking® Executive Summary and a preview of the full report, Growth through Shopper-Defined Value, visit https://retailiq.kantar.com/poweranking-2023 .

MediaRadar Acquires Kantar Group’s Vivvix to Offer a Comprehensive View of the Advertising Industry

Retrieved on: 
Thursday, November 2, 2023

This transformative deal positions MediaRadar as the definitive source of advertising data and insights, serving the entire industry ecosystem from media owners to agencies and brands.

Key Points: 
  • This transformative deal positions MediaRadar as the definitive source of advertising data and insights, serving the entire industry ecosystem from media owners to agencies and brands.
  • “By combining Vivvix and MediaRadar, we offer a complete view of the entire advertising industry,” said Todd Krizelman, CEO and co-founder of MediaRadar.
  • Unified as one platform, MediaRadar will deliver the most comprehensive near real-time advertising intelligence available.
  • Weil, Gotshal & Manges served as legal advisor and Barclays Bank PLC, acting through its Investment Bank (“Barclays”) served as financial advisor to Kantar.