Persado GenAI Innovations Transform How Marketers Create High-Performing, Brand-Compliant Content
LAS VEGAS, March 18, 2024 /PRNewswire/ -- Today at Shoptalk 2024 (Booth #504), Persado, the Motivation Artificial Intelligence (AI) company, announced innovations in generative AI (GenAI) content and image creation for retailers, financial services companies, and digital agencies. Available this spring in the Persado Essential Motivation self-service platform, the new content copilot tools help ensure the best on-brand messages for engaging customers across email, web, mobile, and social channels.
- First launched in August 2023, Persado Essential Motivation is a self-service GenAI solution that accelerates marketing content outputs, boosts outcomes, and increases compliance throughout customer journeys.
- The innovations enable copywriters, brands, and digital performance marketers to generate content rapidly, get instant feedback on brand compliance then safely deploy to market and reap substantial benefits.
- Persado-generated content outperforms human and generic LLM content 96 percent of the time, resulting in a 40 percent average improvement in performance.
- For more information about Persado Essential Motivation, as well as Persado Dynamic Motivation solution, visit https://www.persado.com/product/platform/ .