COACH UNVEILS "IN MY TABBY" CAMPAIGN
NEW YORK, March 15, 2023 /PRNewswire/ -- Coach today unveiled "In My Tabby," a campaign that celebrates the defining moments that make us who we are, featuring the brand's iconic silhouette, the Tabby bag. Directed and photographed by Charlotte Wales, the campaign underscores the message that what we carry makes us stronger through the personal narratives of Coach Family, including Lil Nas X, Camila Mendes, Kōki, and Wu JinYan. "In My Tabby" tells these stories through the lens of identity, constant evolution, and the journeys of the cast to become all of who they are today.
- Directed and photographed by Charlotte Wales, the campaign underscores the message that what we carry makes us stronger through the personal narratives of Coach Family, including Lil Nas X, Camila Mendes, Kōki, and Wu JinYan.
- The campaign also powerfully redefines fashion as a platform to tell human stories, and bags as symbols for something much more meaningful than style or status.
- At the center of the story sits the Coach Tabby , a modern icon the house has reimagined for the next generation's spirit of individualism, fluidity and courageous self-expression.
- "'In My Tabby' brings together our Coach Family and collaborators to celebrate stories of creativity and courage that embody our vision for Coach to inspire people to fully express all of who they are."