Athletic Brewing Company

Athletic Brewing Company to Release Inspiring New Documentary 'Inches to Miles'

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Thursday, March 28, 2024

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MILFORD, Conn. and SAN DIEGO, March 28, 2024 /PRNewswire/ -- Athletic Brewing Company, America's largest non-alcoholic brewery, today announced the launch of its second documentary film Inches to Miles.

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Athletic Brewing also plans to release the film digitally in June.
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The debut of Inches to Miles marks the establishment of Athletic Brewing Co. Studios, which is dedicated to crafting compelling long-form storytelling content.
In addition to the release of Inches to Miles, Athletic Brewing recently announced the return of Personal Record , an awe-inspiring IPA crafted in collaboration with the IRONMAN® Triathlon Series.
Please follow Athletic Brewing on Facebook , Instagram , LinkedIn , TikTok , X , and YouTube to stay up-to-date on all things Athletic.

Tracksuit Secures $13.5M to Bring the Future of Brand Tracking to Growing Consumer Brands

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Tuesday, February 27, 2024

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NEW YORK, Feb. 27, 2024 /PRNewswire-PRWeb/ -- Tracksuit, the modern brand tracker for growth brands, today announced it raised $13.5 million in Series A funding to prove the value of brand building and usher in the era of sustainable consumer brand growth. Tracksuit will use the funds to officially launch into the US and UK markets, expand research and platform capabilities, and democratize previously unavailable market research data. Led by Altos Ventures and Footwork, the round marks the company's second external investment since its New Zealand inception in April 2021.

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Tracksuit raised $13.5 million to prove the value of brand building and usher in the era of sustainable consumer brand growth.
NEW YORK, Feb. 27, 2024 /PRNewswire-PRWeb/ -- Tracksuit , the modern brand tracker for growth brands, today announced it raised $13.5 million in Series A funding to prove the value of brand building and usher in the era of sustainable consumer brand growth.
"The funding, along with our partnership with the Altos Ventures team, speeds up our plans to democratize brand marketing data and market research."
"Because Tracksuit is 'always on,' we can continuously monitor and understand the health of our brand in real time.

To Promote More Mindful Drinking, Athletic Brewing Company Launches 'Track Record'

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Tuesday, December 19, 2023

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MILFORD, Conn. and SAN DIEGO , Dec. 19, 2023 /PRNewswire/ -- Athletic Brewing Company, America's largest non-alcoholic brewery, is inviting drinkers to 'Give Dry a Try' this January by offering an easy way to track the days they don't consume alcohol.

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Called Track Record, the new alcohol moderation tool will launch on December 27, 2023, in the Athletic Brewing mobile app and on athleticbrewing.com .
Track Record will give the millions of Americans looking to cut back on alcohol a guilt-free way of practicing mindfulness and moderation.
"We know that one-third of U.S. drinkers are trying to cut back on alcohol, and Track Record will enable users to easily log the days they stay dry," explained Athletic Brewing CMO Andrew Katz.
Please follow Athletic Brewing on Facebook , Instagram , LinkedIn , TikTok , X , and YouTube to stay up-to-date on all things Athletic.

Athletic Brewing Company Donates $1.6 Million to Preserve Outdoor Spaces in 2023

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Monday, November 13, 2023

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MILFORD, Conn. and SAN DIEGO, Nov. 13, 2023 /PRNewswire/ -- Athletic Brewing Company, America's largest non-alcoholic brewery, today announced that over 200 recipients have received more than $1.6 million as part of its Two For The Trails grant program in 2023.

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MILFORD, Conn. and SAN DIEGO, Nov. 13, 2023 /PRNewswire/ -- Athletic Brewing Company, America's largest non-alcoholic brewery, today announced that over 200 recipients have received more than $1.6 million as part of its Two For The Trails grant program in 2023.
Athletic Brewing is contributing to funding a critical gap of 13.5 miles between Yountville and Saint Helena.
Athletic Brewing accepts applications to fund projects related to trail construction and maintenance, waterway protection, environmental education, and stewardship each year.
Athletic Brewing's 2023 donations are set to impact an estimated 32 million outdoor enthusiasts.

CHALLENGED ATHLETES FOUNDATION'S 30TH ANNIVERSARY SURPASSES $5.3 MILLION FUNDRAISING MILESTONE THROUGH SPECTACULAR LINE-UP OF INCLUSIVE EVENTS TO EMPOWER INDIVIDUALS WITH PHYSICAL DISABILITIES

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Wednesday, October 25, 2023

Altogether, these three remarkable fundraising initiatives exceeded expectations and demonstrated the power of unity, inclusion and community.

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Altogether, these three remarkable fundraising initiatives exceeded expectations and demonstrated the power of unity, inclusion and community.
With nearly 1,100 passionate supporters participating in these events, the Challenged Athletes Foundation remains a leader in building inclusivity and equality in sport for individuals with physical disabilities to lead active lives.
Over 150 athletes with physical disabilities from across the nation received expert coaching instruction and mentorship in a variety of sports.
The annual event showcases the power of the human spirit with over 150 athletes with physical challenges competing side-by-side with 800 plus athletes without physical disabilities.

TGI Fridays® Transforms Menu with Revamped Appetizer Lineup, New Salads and Bowl Entrees, and Non-alcoholic Bar Offerings

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Tuesday, October 24, 2023

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DALLAS, Oct. 24, 2023 /PRNewswire/ -- TGI Fridays, the world's first casual bar and grill, is continuing its ongoing transformation with the addition of even more bold, in-demand flavors to its menu. Starting today, Fridays™ fans can experience a reimagined appetizer lineup featuring new offerings and revamped classics, a selection of new salad and bowl entrees, and an all-new non-alcoholic beverage to sip on.

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The restaurant chain's latest menu launch comes as part of the brand's ongoing transformative phase, which prioritizes bringing bold, new offerings across key dayparts.
DALLAS, Oct. 24, 2023 /PRNewswire/ -- TGI Fridays, the world's first casual bar and grill, is continuing its ongoing transformation with the addition of even more bold, in-demand flavors to its menu.
Starting today, Fridays™ fans can experience a reimagined appetizer lineup featuring new offerings and revamped classics, a selection of new salad and bowl entrees, and an all-new non-alcoholic beverage to sip on.
"We deeply value our guest feedback and our new appetizers, lunch options, and non-alcoholic bar options show our fans that we hear them.

Interbrand launches 2023 Breakthrough Brands Report revealing the emerging brands disrupting the global market

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Tuesday, June 27, 2023

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This year's report has grouped brands into 'Arenas,' each of which outlines the core human needs and cultural shifts brands are equipped to deliver against. Today's brands have infinite potential to expand and evolve -- they no longer fit just one category or industry.

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In partnership with Vox Media, Interbrand's influential Breakthrough Brands Report reveals the 30 most innovative brands that are breaking through a crowded landscape and building bold identities rooted in a clear vision.
The top 12 names, in particular, are making iconic moves to become the next generation of legacy brands.
Interbrand has identified an additional 18 brands which represent the emerging trends across evolving beauty & wellness, merging sustainability & style, shaping new tastes around food, and brands that are bringing a next-gen approach.
This year's report has grouped brands into 'Arenas,' each of which outlines the core human needs and cultural shifts brands are equipped to deliver against.

Playmaker Capital Inc. Reports Record Profitability in the First Quarter of 2023

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Monday, May 15, 2023

During the quarter, Playmaker web properties generated 642 million sessions.

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During the quarter, Playmaker web properties generated 642 million sessions.
North American user sessions on Playmaker web properties increased 66% in Q1 2023 over Q1 2022.
Strong Partnership Demand from Corporate Advertisers, Sports Betting Operators & Leagues
Playmaker executed multiple long-term direct sales and partnerships in Q1 2023.
The Company will host a management conference call to discuss its Q1 2023 financial results on May 16, 2023, at 10:00 a.m. (Eastern Time).

Pentire: an outdoor inspired drinks company. The UK's No.1 Rated non-alc spirit brand, Pentire, quadruples growth in 6 months.

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Tuesday, May 2, 2023

Founders Alistair and Edward instinctively knew Los Angeles was a natural fit for the brand in the USA.

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Founders Alistair and Edward instinctively knew Los Angeles was a natural fit for the brand in the USA.
Since launching, they've seen success across all States and notably in California, with Los Angeles as the hub.
They've recently won their first supermarket listing in LA's notoriously premium store, Erewhon, which stocks Pentire's ready-to-drink Pentire and tonic cans.
Both brands craft drinks to support the lifestyles they stand for and promote them by sharing inspiring stories about people that enjoy their drinks.

Leading Non-Alcoholic Craft Beer Maker Athletic Brewing and JetBlue Strike First-of-Its-Kind Partnership

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Monday, May 1, 2023

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MILFORD, Conn. and SAN DIEGO, May 1, 2023 /PRNewswire/ -- Athletic Brewing Company, America's leading producer of non-alcoholic craft beer, today announced that JetBlue will become the first major U.S. airline to sell non-alcoholic beer at 35,000 feet.

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JetBlue becomes the first major U.S. airline to serve non-alcoholic beer in the skies
MILFORD, Conn. and SAN DIEGO, May 1, 2023 /PRNewswire/ -- Athletic Brewing Company , America's leading producer of non-alcoholic craft beer, today announced that JetBlue will become the first major U.S. airline to sell non-alcoholic beer at 35,000 feet.
Beginning in May 2023, JetBlue customers will be able to enjoy Athletic Brewing's award-winning Upside Dawn Golden on all domestic flights.
Athletic Brewing is the second-largest non-alcoholic beer brand in the U.S., with dollar sales growing 94%3.
Launched in 2018, Athletic Brewing developed a proprietary brewing method to craft its award-winning non-alcoholic beers.