The DTC Model for Brand Globalization - Shoplazza Presented at 2021 Effie International Summit
Retrieved on:
Tuesday, January 11, 2022
Therefore, 2021 is the 'first year of the era' for the explosion of China's cross-border business.
Key Points:
- Therefore, 2021 is the 'first year of the era' for the explosion of China's cross-border business.
- At the same time, brand globalization may lead to a certain 'depression effect'.
- Shoplazza provides full solutions including overseas consumer insights, customized brand website, traffic driving, marketing, shopping experience optimization and store operation etc.
- With years of brand globalization experience, Mr. Jiho Chen serves as the judge at the first review of Effie Greater China Marketing DTC awards and identifies more excellent cases with great reference value for Chinese brands' globalization.