Robert Berning

The Tenacious Journey of the REAL Trader Joe

Retrieved on: 
Friday, June 18, 2021

In 1967, Joe owned 16 "variety stores" when a Texas retail force was positioned to come to California and challenge Joe's success.

Key Points: 
  • In 1967, Joe owned 16 "variety stores" when a Texas retail force was positioned to come to California and challenge Joe's success.
  • In his own words, Joe takes us on a journey from the different phases and business strategies of Trader Joe's which in many ways mirrored the same growth and expansion Joe went through personally throughout the process.
  • Joe Coulombe (1930 2020) founded Trader Joe's in 1967 which has become one of America's most beloved grocery store chains.
  • Coulombe successfully built the Trader Joe platform until his retirement in 1988 and is thought to be one of the great American entrepreneurs.