KS&R Report: Podcasts are Replacing Traditional Media Consumption
SYRACUSE, N.Y., March 5, 2024 /PRNewswire/ -- KS&R, an industry-leading strategic consultancy and marketing research firm, today announced the release of its research report, "Podcast Frenzy: Riding the Wave of Ever-Increasing Popularity."
- This report found that podcasts are replacing traditional media consumption across all generations.
- Additionally, a significant portion of Gen Z (more than a quarter) and Millennials (more than a third) listen to podcasts on a daily basis.
- In fact, since they began listening to podcasts, listeners reported that 28% of them watch less TV, and 24% browse social media less often.
- There are generational gaps in the types of podcasts to which aficionados listen, however:
Video podcasting is popular, particularly via YouTube (45%) which is especially popular among men.