Milford-Based Yankee Toy Box Acquired by Leading Ecommerce Aggregator Society Brands
Retrieved on:
Tuesday, September 20, 2022
Anne Zerr, General counsel, Football, Sunny Boy Cereal, Club, Society Brand Clothes, Marvel, Entrepreneurship, Armoured cavalry, Director, Acquisition, Growth, Partnership, Film, CEO, Sesame Street, U.S. Army Garrison Bavaria, M1 Abrams, Ecosystem, DTC, Rotary International, 3rd Cavalry Regiment (United States), Parent, Multimedia, Boys & Girls Clubs of America, Creative, Online shopping, Toy, Nickelodeon, The Walt Disney Company, Amazon
MILFORD, N.H., Sept. 20, 2022 /PRNewswire/ -- Society Brands, an ecommerce aggregator built for and by founders, today announced the acquisition of Milford-based Yankee Toy Box, an online retailer of licensed-character clothing, footwear and accessories focusing primarily on the children's market. The retailer licenses well-known brand names such as Disney, Nickelodeon, Marvel, Sesame Street, Dr. Seuss, and many more.
Key Points:
- Yankee Toy Box sells its products online through Amazon, its own website, and a growing number of internet-based retail channels.
- "We chose Society Brands to acquire Yankee Toy Box because we wanted to partner with a like-minded company," said Lisa Zerr, Co-Founder and Brand President of Yankee Toy Box.
- "With Society Brands being a product-centric aggregator, they recognize the importance of relationships, both internal and outside our community.
- With Society Brands' acquisition, Yankee Toy Box is positioned to continue its strong growth trajectory and expand its product offerings and sales channels.