Draft:B2B marketing

Minority of Building Products and Materials Manufacturers Review Marketing Strategies Quarterly

CHICAGO, July 22, 2021 (GLOBE NEWSWIRE) -- A new study examining manufacturers of building products and materials reveal that less than 50% review their B2B marketing strategies quarterly, although budgets have risen from 15% of sales (average) in 2019 to 18% in 2021. The ‘Building Materials Manufacturers Marketing Study’ provides data on B2B marketing strategies and behaviors of the building products marketers (BPM) segment, showing how they engage customers such as architects, designers, contractors, building owners and facility managers. The information encompasses opinions from 156 BPM executives from brands selling appliances, flooring, doors, HVAC, cabinets and more.

Key Points: 
  • The Building Materials Manufacturers Marketing Study provides data on B2B marketing strategies and behaviors of the building products marketers (BPM) segment, showing how they engage customers such as architects, designers, contractors, building owners and facility managers.
  • In 2020, 11% of B2B marketing budgets went to building information modeling (BIM) / specs / product data, 11% to email/marketing automation, and 10% to digital display.
  • Point to Point is a B2B marketing communications agency focused exclusively on the building materials and industrial manufacturing categories.
  • Point To Point, LLC, is composed of B2B marketing communications experts focused exclusively on the building materials and industrial manufacturing categories.

Red House B2B Marketing Adds to Leadership Team

Retrieved on: 
Wednesday, July 21, 2021

Red House B2B Marketing has further strengthened its management team by hiring an industry veteran to lead marketing operations for the agency.

Key Points: 
  • Red House B2B Marketing has further strengthened its management team by hiring an industry veteran to lead marketing operations for the agency.
  • Citing the increased complexity across its B2B data-driven technology and digital marketing services, the firm sought an experienced candidate to lead marketing operations which includes automation, CRM, digital, social and account-based marketing programs.
  • Williams joins Red House from Rangle.io, and his extensive experience in data strategy, marketing automation and overall digital execution will further increase the firms ability to effectively help clients achieve their goals.
  • Red House B2B Marketing helps clients achieve their goals through strategic, data-driven marketing programs that drive positive results.

New Ironpaper survey finds 44% of B2B leaders struggled to connect with buyers during the pandemic

Retrieved on: 
Wednesday, July 14, 2021

B2B growth agency, Ironpaper , has released the results of their survey, "The Digital Buyer's Journey is a B2B Challenge -- and Opportunity."

Key Points: 
  • B2B growth agency, Ironpaper , has released the results of their survey, "The Digital Buyer's Journey is a B2B Challenge -- and Opportunity."
  • Ironpaper surveyed 180 B2B leaders with decision-making power within their organizations across a range of industries to understand behavioral shifts for B2B buyers and organizations.
  • The shift to a digital-first buyers journey has been a struggle for many B2B companies.
  • When asked about barriers to revenue generation, 44% of respondents noted that it is difficult to connect with prospects in a virtual environment.

Reach Marketing Announces Expanded B2B Lead Generation Services

Retrieved on: 
Thursday, June 17, 2021

PEARL RIVER, N.Y., June 17, 2021 /PRNewswire-PRWeb/ -- Reach Marketing, a provider of integrated marketing solutions, recently announced it has expanded its b2b lead generation services , offering four new lead generation programs.

Key Points: 
  • PEARL RIVER, N.Y., June 17, 2021 /PRNewswire-PRWeb/ -- Reach Marketing, a provider of integrated marketing solutions, recently announced it has expanded its b2b lead generation services , offering four new lead generation programs.
  • "Our Reach team comprises solution-oriented professionals who are passionate about producing innovative lead generation solutions to our B2B clients ."
  • Reach Marketing offers integrated marketing solutions to small, medium, and large businesses across all industries.
  • Founded in 2011, Reach Marketing also offers database marketing , email marketing , data enhancement and marketing automation consulting services .

B2B International Expands US Leadership Team with West Coast Presence

Retrieved on: 
Thursday, June 3, 2021

In this new role, he will be responsible for spearheading growth in the West Coast market while overseeing the B2B International research team in LA.

Key Points: 
  • In this new role, he will be responsible for spearheading growth in the West Coast market while overseeing the B2B International research team in LA.
  • Julia Doheny, president, B2B International North America, said, "The West Coast accounts for a substantial proportion of our revenue with many key finance and tech clients in the region.
  • Powell's experience in B2B market research spans global segmentation programs, brand health trackers, customer journey and customer experience (CX) studies, and research to inform B2B thought leadership.
  • Through the years, he has also been essential in positioning B2B International as a thought leader in the B2B arena.

Demand Science Named Fast 50 Company by Boston Business Journal for 6th Consecutive Year

Retrieved on: 
Wednesday, June 2, 2021

Active customer base of over 1,000 clients, including many of the world's largest technology, software, and B2B services companies.

Key Points: 
  • Active customer base of over 1,000 clients, including many of the world's largest technology, software, and B2B services companies.
  • Six consecutive years of double-digit revenue growth from 2014 through 2020, with a 50%+ CAGR since 2014.
  • Demand Science is a global Revenue Intelligence Platform that accelerates demand generation for the world's largest software, technology and B2B companies.
  • Leveraging decades of experience in B2B market intelligence, analytics, content trends, and predictive intent, Demand Science delivers healthy data and prioritized buyer insights that align sales and marketing professionals with more qualified audiences.