Brands Need to Embrace and Support Today's Customer Experience Economy, Findings Detailed in the 2024 Merkle Customer Experience Imperatives
COLUMBIA, Md., Jan. 29, 2024 /PRNewswire/ -- Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, has unveiled the first installment of its 2024 Customer Experience Imperatives research series, titled "Engagement to Empowerment: Winning in Today's Experience Economy."
- COLUMBIA, Md., Jan. 29, 2024 /PRNewswire/ -- Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, has unveiled the first installment of its 2024 Customer Experience Imperatives research series, titled "Engagement to Empowerment: Winning in Today's Experience Economy."
- Merkle surveyed 2,100 consumers and 820 brands across 18 countries and three continents.
- "With this research, we wanted to give CX practitioners real insight into how consumers experience brands today," said Pete Stein, global president of Merkle.
- The study's findings reveal six critical imperatives for brands who seek to deliver exemplary customer experiences:
1.