Brave Robot

Superlatus Innovates $151 Billion US Snacking Market with Pulse-Based Protein Twists Under the Brave Robot Brand

Retrieved on: 
Thursday, August 24, 2023
Brave Robot, Food technology, Snack, University, Brain, HEALTH, Sophia (wisdom), The Smith's Snackfood Company, Federated Co-operatives, School, Student, Growth, BFY, Frito-Lay, Sodium, Soft drink

The Company has unveiled its intent to introduce pulse-based twisted protein snacks through its Brave Robot brand.

Key Points: 
  • The Company has unveiled its intent to introduce pulse-based twisted protein snacks through its Brave Robot brand.
  • This disruptive innovation leverages the advanced food extrusion technology from Sapientia Technology, LLC ('Sapientia'), a wholly-owned subsidiary of the Company.
  • The pulse-based twisted protein snack under the Brave Robot portfolio will be well-positioned to solve the problem of empty calories with tasty snacks.
  • The Company expects to market the Brave Robot snacks in the United States in early 2024.

Superlatus, Newly Merged with TRxADE HEALTH, Agrees to Acquire The Urgent Company, Inc. and its portfolio of Consumer Brands from Perfect Day, Inc.

Retrieved on: 
Tuesday, August 22, 2023
Kroger, Food, Food technology, Urgent, CPG, Brave Robot, Whole Foods Market, HEALTH, Costco, Acquisition, Coolhaus

The acquisition is expected to strengthen Superlatus’ leadership in the production of sustainable and equitable food products and enable the combined company to more readily enter new markets and expand market share.

Key Points: 
  • The acquisition is expected to strengthen Superlatus’ leadership in the production of sustainable and equitable food products and enable the combined company to more readily enter new markets and expand market share.
  • As part of the acquisition, Natasha Case, Founder of Coolhaus will rejoin the brand as Chief Brand Officer and will also be an advisor to Superlatus’ broader portfolio of brands.
  • This deal will continue to accelerate the expansion of the acquired brands’ retail footprint.
  • “We are excited to welcome the Coolhaus, Brave Robot, Modern Kitchen and California Performance Co. brands to our portfolio of CPG assets,” said Superlatus interim CEO Tim Alford.

The Urgent Company's Brave Robot and Coolhaus Brands Rollout the Company's First Animal-Free Dairy Product Collaboration

Retrieved on: 
Wednesday, June 8, 2022
Cream, Woman, Science, Dream, LGBTQ, Animal, Mint chocolate chip, CEO, Environment, Multimedia, Kroger, ISO, Milk, Brave Robot, Ice cream, CPG, Fast food, Baking, Dairy product, Coolhaus

LOS ANGELES, June 8, 2022 /PRNewswire/ -- Today Brave Robot, the animal-free dairy ice cream brand launched by The Urgent Company in July 2020, and cult novelty ice cream brand Coolhaus are teaming up to announce the launch of Brave Robot x Coolhaus Animal-Free Ice Cream Sandwiches. This launch marks the first time Coolhaus, which The Urgent Company recently acquired, is leveraging animal-free milk protein made by Perfect Day in their products. In their first collaboration, Brave Robot and Coolhaus push their shared mission forward in making innovative products for everybody to enjoy that are better for the planet. On shelves this month, ice cream sandwich lovers can enjoy animal-free and sustainable animal-free ice cream sandwiches in two flavors: Chocolate Chip Cookie Dough and Mint Chocolate Chip. 

Key Points: 
  • LOS ANGELES, June 8, 2022 /PRNewswire/ -- Today Brave Robot , the animal-free dairy ice cream brand launched by The Urgent Company in July 2020, and cult novelty ice cream brand Coolhaus are teaming up to announce the launch of Brave Robot x Coolhaus Animal-Free Ice Cream Sandwiches.
  • "The new Brave Robot x Coolhaus Animal-Free Ice Cream Sandwiches are everything you want an ice cream sandwich to be: rich, creamy ice cream layered between freshly baked, decadent cookies," said Paul Kollesoff, CEO & Co-Founder of The Urgent Company.
  • This collaboration extends our impact by giving devoted Coolhaus fans a taste of a more sustainable future with delicious animal-free dairy."
  • Launching at Kroger stores nationwide, Brave Robot x Coolhaus Animal-Free Ice Cream Sandwiches are sold in two varieties at $7.99 per pack of three sandwiches.

Delicious and Sustainable Animal-Free Dairy Ice Cream Reduces Climate Impact: Brave Robot Releases Extensive Sustainability Report

Retrieved on: 
Wednesday, April 20, 2022
Brave Robot, Carbon, Shaw, Research, Science, Ice cream, Food, Stop & Shop, Natural Resources, Technology, Life-cycle assessment, CPG, WSP Global, Kroger, Dairy product, Milk

LOS ANGELES, April 20, 2022 /PRNewswire/ -- Brave Robot , the animal-free dairy ice cream brand launched by The Urgent Company , released research findings today that showed a substantial reduction in consumption of natural resources when compared with ice cream made through conventional dairy production.

Key Points: 
  • LOS ANGELES, April 20, 2022 /PRNewswire/ -- Brave Robot , the animal-free dairy ice cream brand launched by The Urgent Company , released research findings today that showed a substantial reduction in consumption of natural resources when compared with ice cream made through conventional dairy production.
  • If Brave Robot replaced just 50% of dairy ice cream consumed annually in the US, it would equate to taking 927,174 cars off the road in carbon emissions savings.
  • Brave Robot conducted a comprehensive ISO-compliant, third-party-validated Life Cycle Assessment from WSP Global, Inc. that evaluated the environmental impact of its vanilla ice cream throughout the supply chain.
  • Unlike plant-based alternatives that don't taste like dairy, Brave Robot is evolving the way ice cream is made to be both sustainable and delicious.

The Vegan Women Summit Returns, Bringing New FoodTech Innovations, Speakers and Products to Los Angeles

Retrieved on: 
Tuesday, January 25, 2022
Omni, People, Vegan Women Summit, Atlas, SAN, Social change, CEO, Social media, Miyoko's Creamery, Athlete, Woman, Brave Robot, Industry, Creamery, Miyoko Schinner, Founder CEO, Impossible Foods, LUSH, Storytelling, Chief executive officer, VWS, Entertainment, Shannon Tindle

SAN FRANCISCO, Jan. 25, 2022 /PRNewswire/ --The Vegan Women Summit returns on April 8th, 2022 in Los Angeles at City Market Social House.

Key Points: 
  • SAN FRANCISCO, Jan. 25, 2022 /PRNewswire/ --The Vegan Women Summit returns on April 8th, 2022 in Los Angeles at City Market Social House.
  • The Vegan Women Summit's exclusive marketplace will feature 30 of the top plant-based, foodtech, and sustainable brands.
  • Following their incredible success in 2020, The Vegan Women Summit has become the most anticipated event for women professionals in our industry."
  • Vegan Women Summit (VWS) is a global events and media organization created to empower women to build a kinder, more sustainable world.

Perfect Day Enters Protein Powder Category, Further Showcasing The Nutrition And Performance Of Its Animal-Free Protein

Retrieved on: 
Tuesday, November 16, 2021
Cream, Climate change, Science, Whey, LCA, Health, CEO, Technology, RTM, Keto, ISO, Instagram, Brave Robot, Multimedia, Animal, CPG, Partnership, Twitter, Carbon, Cheese, LinkedIn, Veganism, Ice cream, Biology, Perfect Day, Taste, Milk, Aquaculture

The introduction of this ready-to-mix (RTM) product line puts Perfect Day's hallmark ingredient front and center, bringing consumers the taste, performance, and nutrition of conventional whey protein powder but with a fraction of the environmental impact .

Key Points: 
  • The introduction of this ready-to-mix (RTM) product line puts Perfect Day's hallmark ingredient front and center, bringing consumers the taste, performance, and nutrition of conventional whey protein powder but with a fraction of the environmental impact .
  • Perfect Day and Natreve came together through deeply shared values to create change through business by putting sustainability at the forefront.
  • Each serving of MOOLESS contains 20 grams of protein and a full-spectrum digestive enzyme to support performance and daily wellness.
  • Perfect Day's protein can be used across a range of products to deliver the same taste and texture without compromise.

The Urgent Company Brings Second Brand to Market: Animal-Free Cream Cheese from Modern Kitchen

Retrieved on: 
Thursday, September 30, 2021
Cream, ISO, Animal, IRI, Taste, Instagram, Food, Cheese, LinkedIn, Perfect Day, LCA, Biology, Twitter, CPG, Growth, Science, Technology, Dairy, View, Brave Robot, Ice cream, Chives, Dairy product, Baking, Online shopping, Milk

LOS ANGELES, Sept. 30, 2021 /PRNewswire/ -- Modern Kitchen, a new brand from The Urgent Company, has just upgraded the dairy aisle.

Key Points: 
  • LOS ANGELES, Sept. 30, 2021 /PRNewswire/ -- Modern Kitchen, a new brand from The Urgent Company, has just upgraded the dairy aisle.
  • Modern Kitchen Cream Cheese, the second product from The Urgent Company, will be available in three chef-inspired flavors this fall and is naturally lactose free, hormone free, and cholesterol free.
  • With planet-friendly options in demand, Modern Kitchen's animal-free cream cheese comes in flavors inspired by the modern home chef.
  • The brand will make its debut this weekend, sponsoring Brooklyn Bagelfest where it will serve up bagels smeared with Modern Kitchen Cream Cheese.

Perfect Day Raises $350 Million to Expand Consumer and Enterprise Biology Platforms

Retrieved on: 
Thursday, September 30, 2021
Sprouts, ISO, Animal, NSE, National Biodiesel Board, Taste, Vaccine, Instagram, Food, Cheese, Kroger, Perfect, Investment, HCL Technologies, The Walt Disney Company, CPP Investment Board, Business operations, LinkedIn, Board, SBF, LCA, Biology, CPP, Twitter, CEO, Growth, SK, Horizons Ventures, Science, Technology, Temasek, Stop & Shop, Brave Robot, Perfect Day (company), Eye, Industry, Aquaculture, Fine chemical, Milk, Management

In mid-2020, Perfect Day added SBF, Inc., a bioprocess scale-up facility located in Logan, Utah, to the corporate portfolio.

Key Points: 
  • In mid-2020, Perfect Day added SBF, Inc., a bioprocess scale-up facility located in Logan, Utah, to the corporate portfolio.
  • Now, in addition to ingredient innovation and consumer products, the company intends to expand its offerings into "enterprise biology," providing technology development services for companies looking to harness the sustainability and scale that Perfect Day has proven it can deliver.
  • SBF, Perfect Day's "enterprise biology" business, is already profitable with a strong roster of customers.
  • Building upon this success, Perfect Day is further investing in TUC with the launch of its next brand, Modern Kitchen.

The Urgent Company's Brave Robot Is Top Category Growth Driver in Its Debut Year

Retrieved on: 
Thursday, September 23, 2021
Food, Marketing, Animal, IRI, Taste, Climate, Multimedia, CPG, Growth, Brave Robot, Hearing, Science, Technology, Ice cream, Mobile phone

The brand has also just hit a major company milestone: more than one million pints of Brave Robot have been sold since launch.

Key Points: 
  • The brand has also just hit a major company milestone: more than one million pints of Brave Robot have been sold since launch.
  • These data points underscore what the company has been hearing from consumers: countless demands for kinder, more sustainable options that deliver on taste.
  • Made with Perfect Day's animal-free milk protein, Brave Robot offers a creamy ice cream that produces 34% less greenhouse gas emissions than traditional dairy ice cream (0.76kgC02e2 per Brave Robot pint versus 1.15 kgCO2e per pint of regular dairy ice cream).
  • Since launching last summer, Brave Robot's retail distribution has also increased to more than 5,000 stores nationwide.

Planet Positive Pints: Brave Robot Ice Cream, Made with Perfect Day, to Feature Carbon Footprint on Packaging Nationwide this Summer

Retrieved on: 
Wednesday, May 19, 2021
Food and drink, Foods, Dairy products, Cheese, Perfect Day, Brave Robot, Ice cream, Whey, Dairy, Milk substitute

b'LOS ANGELES, May 19, 2021 /PRNewswire/ -- Brave Robot Ice Cream , launched by The Urgent Company, announced today that it will be the first dairy ice cream in U.S. grocery stores to publish its carbon footprint on packaging.

Key Points: 
  • b'LOS ANGELES, May 19, 2021 /PRNewswire/ -- Brave Robot Ice Cream , launched by The Urgent Company, announced today that it will be the first dairy ice cream in U.S. grocery stores to publish its carbon footprint on packaging.
  • 34% lower when compared to traditional dairy ice cream) is, in part, made possible by its use of animal-free whey protein from Perfect Day.
  • Unlike plant-based alternatives that don\'t taste like dairy, Brave Robot is evolving the way ice cream is made to be both sustainable and delicious.
  • Made with animal-free whey protein from Perfect Day, Brave Robot isn\'t like dairy.