PARITY ANNOUNCES PARITY LOCKER, AN IMMERSIVE E-COMMERCE PLATFORM TO HELP CLOSE THE GENDER INCOME GAP IN PRO SPORTS AND CREATE UNPRECEDENTED FAN-ATHLETE CONNECTIONS
NEW YORK, Sept. 14, 2023 /PRNewswire/ -- Parity, the sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports, today announced the launch of Parity Locker, an innovative e-commerce platform that offers a curated selection of one-of-a-kind memorabilia from prominent professional women athletes across sport. Parity Locker celebrates the achievements of notable women athletes and bridges the gap between them and their fans by providing a unique opportunity to bid on game-worn gear, signed items, personal keepsakes, experiences, and more.
- Each item offered on Parity Locker is guaranteed to be authentic and verified by the athlete, ensuring both product uniqueness and connection with the fan.
- "At Parity, we are focused on creating and leveraging opportunities that help women athletes capitalize on their unique marketability.
- Parity Locker aims not only to bridge the gender income gap but also to foster a deeper connection between fans and their sports heroines.
- "Parity is always looking to create opportunities for pro women athletes, and Parity Locker is their latest innovation they're bringing to the table," says professional racecar driver Toni Breidinger.