Ethique

5WPR Named Finalist for Fashion and Beauty Campaign in 2022 SABRE Awards

Retrieved on: 
Thursday, April 7, 2022
Wellness, Corporate communication, Binary relation, Public relations, 5WPR, 5W, Foodservice, Reputation, Digital marketing, Food, Communication, American, SEO, Ronn Torossian, Industry, Fashion, Crisis, Hospitality, Digital, Public affairs, Advertising, Ministry of Health & Wellness, Consumer Brands Association, Ethique, Social media, Partnership, Internet celebrity, Entertainment, Beauty, Technology

NEW YORK, April 7, 2022 /PRNewswire/ -- 5WPR , one of the largest independently-owned PR firms in the U.S., is pleased to announce their work for client Ethique has been chosen as a finalist in the 2022 SABRE North America Awards within the Fashion & Beauty consumer goods category.

Key Points: 
  • NEW YORK, April 7, 2022 /PRNewswire/ -- 5WPR , one of the largest independently-owned PR firms in the U.S., is pleased to announce their work for client Ethique has been chosen as a finalist in the 2022 SABRE North America Awards within the Fashion & Beauty consumer goods category.
  • "Our beauty team has executed an exceptional campaign in an incredibly competitive industry, resulting in this well-deserved recognition.
  • The 2022 North American SABRE Awards includes around 350 campaigns on its shortlist, selected from among more than 2,000 entries.
  • Winners will be unveiled at the North American SABRE Awards ceremony on Wednesday, May 4.

5W Public Relations' Beauty PR Team Shines a Spotlight on Philanthropic Client Campaigns

Retrieved on: 
Wednesday, January 12, 2022
Ernst & Young Entrepreneur of the Year Award, 5WPR, Reputation, Digital marketing, Today (American TV program), Public relations, Crisis, Stevie Awards, Wellness, Beauty, Digital, Foodservice, Binary relation, Corporate communication, DNA, Instagram, SEO, Real Simple, Hospitality, Social media, BuzzFeed, Cosmopolitan (magazine), Advertising, Company, Ethique, Founder CEO, Multimedia, Pacific Ocean, Public affairs, Communication, Food, Consumer Brands Association, Ministry of Health & Wellness, Entertainment, Internet celebrity, Allure, Technology

The 5W Beauty team closed out 2021 celebrating historic coverage wins for philanthropic initiatives across a vast range of beauty clients from indie, sustainable beauty leaders to mass haircare giants.

Key Points: 
  • The 5W Beauty team closed out 2021 celebrating historic coverage wins for philanthropic initiatives across a vast range of beauty clients from indie, sustainable beauty leaders to mass haircare giants.
  • 5W's creative storytelling resulted in substantial coverage with nearly 40 top tier beauty, business, and environmental outlets in November alone.
  • Every day, the Beauty Team at 5W Public Relations leads needle-moving media and influencer campaigns with unrivaled passion, conviction, and category expertise.
  • 5W Public Relations is a full-service PR agency in NYC known for cutting-edge programs that engage with businesses, issues and ideas.

Ethique Celebrates New Category Launch with Compostable Lip Balms That Do Good for People, The Planet and Your Lips

Retrieved on: 
Tuesday, June 8, 2021
Articles, Skin care, Ethique, Cosmetics, Lips, Lip balm, Sustainability, Zero waste, Health sciences, Economy

As with all Ethique products, the new plastic-free lip balms are thoughtfully made with only naturally-derived, fair-traded, sustainably-sourced, plant-based ingredients that arrive in 100% home compostable tubes.

Key Points: 
  • As with all Ethique products, the new plastic-free lip balms are thoughtfully made with only naturally-derived, fair-traded, sustainably-sourced, plant-based ingredients that arrive in 100% home compostable tubes.
  • This collection of zero waste lip balms is here to help consumers give back to the planet with every swipe.
  • "I'm so excited that our lip balms are now available in the USA!
  • Just another example that proves a business can be ethical and sustainable for people and planet, yet still be financially viable!"

5W Public Relations Celebrates Impactful Purpose-Driven Earth Month Campaigns Across Consumer Practice

Retrieved on: 
Monday, May 17, 2021
Environmentalism, Ethique, Brianne West, Sustainability, Articles

With a heightened focus on these conversations for Earth Month, 5W leveraged this key awareness opportunity to storytell the global actions taken by these brands to create a cleaner, healthier future for us all.

Key Points: 
  • With a heightened focus on these conversations for Earth Month, 5W leveraged this key awareness opportunity to storytell the global actions taken by these brands to create a cleaner, healthier future for us all.
  • In addition to garnering strong organic coverage for Ethique\'s zero waste, high performance products, 5W leveraged Founder and CEO Brianne West as a global action leader and change-maker for compelling Earth Month content.
  • "We are thrilled to work with clients across our consumer practice who embrace sustainability through their packaging, manufacturing, and brand missions," said 5WPR Consumer Practice President, Dara A. Busch .
  • They use that knowledge to craft result-driven campaigns during Earth Month and throughout the year, securing the visibility that our clients deserve."