beIN SPORTS and LaLiga agree strategic buy-back deal in US & Canada for final three seasons
Retrieved on:
Thursday, May 13, 2021
b'MIAMI and MADRID, May 13, 2021 /PRNewswire/ --beIN MEDIA GROUP ("beIN") and LaLiga have agreed a significant (undisclosed) deal in the US & Canada where LaLiga will buy-back its North America rights for the final seasons of the current deal.
Key Points:
- b'MIAMI and MADRID, May 13, 2021 /PRNewswire/ --beIN MEDIA GROUP ("beIN") and LaLiga have agreed a significant (undisclosed) deal in the US & Canada where LaLiga will buy-back its North America rights for the final seasons of the current deal.
- The arrangement is strategically and commercially beneficial to both parties, who are long-term trusted partners in a multitude of markets across the world.
- This arrangement with LaLiga in the US & Canada reflects that, sacrificing a short-term gain for long-term wins and sustainability in North America.
- This deal really gives us the platform to be opportunistic, strategic and long-term over the coming cycles.