JOHNSTON & MURPHY NAMES WOLFGANG AOR AFTER COMPETITIVE PITCH
PLAYA VISTA, Calif., Jan. 18, 2024 /PRNewswire/ -- American premium footwear, apparel and accessories brand, Johnston & Murphy, has chosen Wolfgang , a Stagwell (NASDAQ: STGW) company, as its new creative agency after a competitive pitch process.
- PLAYA VISTA, Calif., Jan. 18, 2024 /PRNewswire/ -- American premium footwear, apparel and accessories brand, Johnston & Murphy, has chosen Wolfgang , a Stagwell (NASDAQ: STGW) company, as its new creative agency after a competitive pitch process.
- Wolfgang has been tasked with building a new appreciation of Johnston & Murphy as a modern lifestyle brand, positioning the company for today's world by blending the best of its heritage with a fresh perspective.
- In choosing Wolfgang as their new AOR, team chemistry, creative excellence, and category experience played central roles in the decision-making process.
- "Wolfgang's positive energy and strategic approach to our brand was impressive throughout the pitch process, which allowed our team to make a confident decision," says Jason Dasal, SVP, Marketing & Ecommerce, Johnston & Murphy.