Habu

Habu Named a Leader in 2023-2024 IDC MarketScape for Data Clean Room Technology for Advertising and Marketing Use Cases

Retrieved on: 
Monday, December 11, 2023

Habu , a leading data collaboration software company, today announced it has been recognized as a Leader in the IDC MarketScape: Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases 2023-2024 Vendor Assessment.

Key Points: 
  • Habu , a leading data collaboration software company, today announced it has been recognized as a Leader in the IDC MarketScape: Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases 2023-2024 Vendor Assessment.
  • The IDC MarketScape noted several key strengths that contributed to Habu’s positioning as a leader in the report:
    "We are honored to be recognized by the IDC MarketScape as a Leader in the data collaboration market,” stated Matt Kilmartin, CEO of Habu.
  • Download the IDC MarketScape Excerpt here .
  • *Source: IDC MarketScape: Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases 2023-2024 Vendor Assessment (doc #US51047323, December 2023)

Habu Introduces New Tools and Features to Expand Its Portfolio of Privacy and Governance-Safe Data Collaboration Software

Retrieved on: 
Wednesday, November 1, 2023

Habu, the Global Innovator in Data Clean Room Software, today announced multiple product updates and enhancements, including powerful new capabilities enabled by Generative AI (GenAI).

Key Points: 
  • Habu, the Global Innovator in Data Clean Room Software, today announced multiple product updates and enhancements, including powerful new capabilities enabled by Generative AI (GenAI).
  • This latest release firmly establishes Habu as the preeminent solution for data collaboration, one that adheres to the strictest privacy and security standards, facilitates seamless collaboration across various platforms, and empowers enterprises, organizations, or teams to harness the full potential of their data.
  • Habu supports the dual requirements of flexible, multi-cloud infrastructure with automated intelligence for secure and safe data collaboration.
  • “Above all else, Habu is use case driven, offering end-to-end solutions for insights, measurement, experimentation, machine learning, activation, and more,” stated Matt Karasick, Chief Product Officer at Habu.

 Habu and NCSolutions Join Forces to Deliver CPG Insights in a Ready-to-Use Solution for Privacy-Safe Collaboration in Clean Rooms

Retrieved on: 
Wednesday, October 4, 2023

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20231004979596/en/
    Habu’s user-friendly, no-code clean room solution enables business users to share and analyze sensitive data without technical knowledge.
  • This collaboration with NCS, the leading company for improving advertising effectiveness data for the consumer packaged goods (CPG) ecosystem, extends these capabilities further.
  • The NCS CPG Insights Stream delivers turnkey purchase-based insights, eliminating the need for data scientists to unpack complicated raw data sets.
  • With NCS CPG Insights Stream, CPG companies can quickly and easily access high-quality purchase data and ready-to-use insights within their Habu clean room solution.

Habu Unveils Generative AI Capabilities on Google Cloud to Create Value From Data Clean Rooms

Retrieved on: 
Wednesday, August 30, 2023

Habu, the Global Innovator in Data Clean Room Software, announces it is bringing Google Cloud’s generative AI capabilities with Google Cloud to help enterprises and their partners implement data clean rooms with greater velocity and scale.

Key Points: 
  • Habu, the Global Innovator in Data Clean Room Software, announces it is bringing Google Cloud’s generative AI capabilities with Google Cloud to help enterprises and their partners implement data clean rooms with greater velocity and scale.
  • Habu’s technology improves business insights by performing three pivotal functions:
    Opportunity Discovery: Generative AI can help users in clean rooms understand what types of insights and outcomes can be derived based on the data available in the clean room.
  • Clean rooms can create meaningful value for businesses in this arena, acting as secure conduits to access partner data without the need for physical data movement.
  • “Generative AI represents an opportunity for businesses to better utilize and derive more value from their data,” said Rodrigo Rocha, Director, Global Partnerships at Google Cloud.

Clear Channel Outdoor Pioneers Secure First-Party Data Collaboration for Brands to Activate Billboard Campaigns as Part of an Omni-Channel Strategy

Retrieved on: 
Tuesday, July 11, 2023

NEW YORK, July 11, 2023 /PRNewswire/ -- Clear Channel Outdoor (NYSE: CCO), one of the world's largest Out-of-Home (OOH) media providers, today announced new partnerships integrating its CCO RADAR® data platform with best-in-class Data Clean Room (DCR) applications and services from Aqfer, Habu, InfoSum and LiveRamp. This next-generation secure data integration revolutionizes first party-data matching for OOH, allowing brands who are already active DCR users, and those who want to plan and measure OOH ad campaigns using their own data, to leverage OOH's scale and creative impact in a privacy-conscious and secure way.

Key Points: 
  • "We're thrilled to be working with Clear Channel Outdoor to facilitate a true multi-party collaboration solution without any reliance on third-party cookies.
  • This partnership will enable brands and publishers to execute targeted OOH advertising in collaboration with Clear Channel Outdoor," said Jared Hand, SVP, Sales, North America at InfoSum, the world's leading data collaboration technology.
  • "Delivering interoperable solutions for Clear Channel Outdoor that enable truly secure collaboration across the DCR ecosystem enhances the value of the RADAR platform for brands and their agency partners."
  • "LiveRamp's flexible and interoperable data collaboration technology, paired with Clear Channel Outdoor's scale, empowers advertisers with tools that unlock more accurate and comprehensive measurement of media performance.

Habu Announces New Solution for AWS Clean Rooms to Democratize Privacy-Enhanced Data Collaboration

Retrieved on: 
Wednesday, June 21, 2023

Habu, a global innovator in data clean room software, announced joining the Amazon Web Services (AWS) Partner Network (APN) and today launched a new solution to integrate its Data Clean Room offering with AWS Clean Rooms, and enable customers and their partners to analyze their collective data sets without sharing or copying each other's underlying data.

Key Points: 
  • Habu, a global innovator in data clean room software, announced joining the Amazon Web Services (AWS) Partner Network (APN) and today launched a new solution to integrate its Data Clean Room offering with AWS Clean Rooms, and enable customers and their partners to analyze their collective data sets without sharing or copying each other's underlying data.
  • The solution makes it easier for business users to leverage Habu's tools to get started with AWS Clean Rooms.
  • Habu’s solution helps business users with little technical expertise to easily create and join an AWS Clean Rooms collaboration in minutes.
  • "We are excited for the launch of Habu's solution for AWS Clean Rooms, which will bring AWS Clean Rooms’ privacy-enhancing benefits to customers directly in Habu's intuitive and easy-to-use platform."

Noah Fenn Joins Habu as VP, Consulting Partnerships

Retrieved on: 
Thursday, June 1, 2023

Habu, the Global Innovator in Data Clean Room Software, is pleased to announce the appointment of Noah Fenn as VP, Consulting Partnerships at Habu.

Key Points: 
  • Habu, the Global Innovator in Data Clean Room Software, is pleased to announce the appointment of Noah Fenn as VP, Consulting Partnerships at Habu.
  • Noah joins Habu from Google where he spent nearly 7 years in leadership roles spanning advertising and cloud technology.
  • In his most recent role, he led the alliances team that established and scaled partnerships with global consultancies and leading systems integration firms.
  • In his new role as VP, Consulting Partnerships at Habu, Noah will be responsible for developing and implementing Habu’s alliance strategy to support these strategic partners as they help customers realize value and scale collaborations leveraging Habu’s software.

 Habu Integration With Google Display & Video 360’s Pair Now Available to Power Privacy-Preserving Advertising

Retrieved on: 
Thursday, May 25, 2023

Habu, the Global Innovator in Data Clean Room Software, today announced their integration with Google Display & Video 360’s PAIR , which supports ad planning, activation, and measurement in a privacy-safe way.

Key Points: 
  • Habu, the Global Innovator in Data Clean Room Software, today announced their integration with Google Display & Video 360’s PAIR , which supports ad planning, activation, and measurement in a privacy-safe way.
  • The new solution enables advertisers and publishers to securely leverage and reconcile their first-party data to improve media performance in Google Display & Video 360 (DV360) and accelerate business growth.
  • Display & Video 360’s PAIR (Publisher Advertiser Identity Reconciliation) is a privacy-safe way for advertisers to activate and measure their first-party (authenticated and consented) audiences on specific publishers via Display & Video 360.
  • “Our integration with Display & Video 360’s PAIR empowers advertisers and publishers to benefit from the secure reconciliation of their first-party datasets to drive better media performance and ROI.”
    This partnership further expands the areas of integration between Habu with Google Ads and Google Cloud.

Habu Announces Collaboration With Microsoft Azure to Deliver Zero-Trust Data Clean Room

Retrieved on: 
Tuesday, May 23, 2023

Habu, a global innovator in data clean room software, today announced a collaboration with Microsoft Azure to integrate its Data Clean Room applications with Azure confidential computing enabling businesses to unlock insights from sensitive data without sacrificing security, privacy, or performance.

Key Points: 
  • Habu, a global innovator in data clean room software, today announced a collaboration with Microsoft Azure to integrate its Data Clean Room applications with Azure confidential computing enabling businesses to unlock insights from sensitive data without sacrificing security, privacy, or performance.
  • Habu is a pioneer in creating data clean room software designed to make data collaboration safe and easy.
  • With this relationship, Habu’s fully interoperable hybrid clean room pattern has been upgraded to support Azure confidential computing .
  • “Our collaboration with Habu will help customers achieve their data privacy needs while running in Habu clean rooms on Microsoft Azure confidential computing."

Habu Announces Partnership With Google Cloud to Power Privacy Safe Data Collaboration and Orchestration

Retrieved on: 
Thursday, April 20, 2023

Habu, the Global Innovator in Data Clean Room Software, today announced a partnership with Google Cloud, that integrates Habu’s Data Clean Room applications natively on Google Cloud’s BigQuery to scale data collaboration for companies, while maintaining the highest level of data privacy and governance.

Key Points: 
  • Habu, the Global Innovator in Data Clean Room Software, today announced a partnership with Google Cloud, that integrates Habu’s Data Clean Room applications natively on Google Cloud’s BigQuery to scale data collaboration for companies, while maintaining the highest level of data privacy and governance.
  • This partnership further expands the areas of integration between Habu with Google Cloud and Google Ads.
  • Key capabilities of Habu’s integrations with Google Cloud include:
    Interoperability - Securely and seamlessly collaborate with partners within and across cloud environments for maximum collaboration opportunities within the data ecosystem.
  • “Bringing Habu’s data orchestration and clean room capabilities alongside new privacy-centric BigQuery data clean rooms will help brands get more value and insights from their data across trusted partners.”