ALPHA® FOODS UNVEILS BRAND PORTFOLIO RENOVATION, HARNESSING CONSUMER INSIGHTS AND TECHNOLOGICAL INNOVATION IN THE NEXT PHASE OF THE COMPANY'S EVOLUTION
GLENDALE, Calif., July 17, 2023 /PRNewswire/ -- Alpha® Foods, the radically inviting plant-based brand, proudly unveils brand portfolio renovation marked by a forthcoming partnership with JUST Egg™ and the integration of new high-moisture extrusion (HME) technology. This renovation is driven by powerful consumer and retailer insights that reveal the plant-based category is yearning for an industry refresh and seeking craveable, convenient, and accessible products that offer uncompromising nutrition. In this next stage of the brand's evolution, Alpha® is poised to meet this need and spark an industry-wide wave of innovation.
- In this next stage of the brand's evolution, Alpha® is poised to meet this need and spark an industry-wide wave of innovation.
- Additionally, Alpha® recently introduced HME technology for processing its plant-based Chik'n Strips, which cook, shred, and taste just like their animal-based counterparts.
- HME technology integration fuels continued innovation for Alpha® with creating craveable plant-based options that authentically mimic the taste and texture of chicken.
- "These partnerships are key to our company's growth and contribute to raising awareness about the continuous innovation needed within the plant-based category.