Opinium Research

New Research Shows Most Americans are Unaware of Their Daily Water Consumption

Thursday, October 21, 2021 - 2:40pm

According to new research conducted by global research agency Opinium on behalf of American Water, Americans underestimate the amount of water they use daily by 90%.

Key Points: 
  • According to new research conducted by global research agency Opinium on behalf of American Water, Americans underestimate the amount of water they use daily by 90%.
  • With the majority of Americans underestimating their own personal water usage, the study also found a lack of awareness for water consumption in specific areas of their lives as well.
  • The study revealed Americans various underestimations of water consumption for products they likely use every day:
    Almost 90 million Americans believe it takes no water at all to make a pair of jeans.
  • Pennsylvania American Water, a subsidiary of American Water (NYSE: AWK), is the largest investor-owned water utility in the state, providing high-quality and reliable water and/or wastewater services to approximately 2.4 million people.

New Research Shows Most Americans are Unaware of Their Daily Water Consumption

Thursday, October 21, 2021 - 2:00pm

According to new research conducted by global research agency Opinium on behalf of American Water, Americans underestimate the amount of what they use daily by 90%.

Key Points: 
  • According to new research conducted by global research agency Opinium on behalf of American Water, Americans underestimate the amount of what they use daily by 90%.
  • With the majority of Americans underestimating their own personal water usage, the study also found a lack of awareness for water consumption in specific areas of their lives as well.
  • The study revealed Americans various underestimations of water consumption for products they likely use every day:
    Almost 90 million Americans believe it takes no water at all to make a pair of jeans.
  • American Water provides safe, clean, affordable and reliable water services to our customers to make sure we keep their lives flowing.

New Consumer Banking Report Offers Insights Into Rapidly Evolving Customer Behaviors Since The Pandemic

Thursday, October 14, 2021 - 1:32pm

Surveying 21,000 people across key banking regionsincluding the U.K., U.S., Canada, Germany, Netherlands, Hong Kong and Singaporethe report builds on the inaugural Consumer Banking Report 2020 to explore how consumer attitudes towards banking have changed since the pandemic.

Key Points: 
  • Surveying 21,000 people across key banking regionsincluding the U.K., U.S., Canada, Germany, Netherlands, Hong Kong and Singaporethe report builds on the inaugural Consumer Banking Report 2020 to explore how consumer attitudes towards banking have changed since the pandemic.
  • "We have seen a phenomenal rate of transformation across everypart of the fintech landscape over the last 12 months.
  • In the report, EPAM provides a detailed look at how the global pandemic has affected consumer banking relationships, and highlights key emerging themes, including:
    Consumers are embracing the "unbundling" of financial services.
  • EPAM Continuum's Consumer Banking Report summarizes how these emerging trends, attitudes and behaviors might influence banking's future across multiple demographics and geographies.

PhotoGuard study finds nearly 40% of Brits have missed taking pictures in 2021

Wednesday, September 29, 2021 - 7:00am

According to the research, almost four in ten (39%) UK adults have missed taking pictures at events in 2021.

Key Points: 
  • According to the research, almost four in ten (39%) UK adults have missed taking pictures at events in 2021.
  • The figure also rises for those aged 18-34 where over half (55%) have missed taking pictures during the pandemic restrictions.
  • At a regional level, the research found that Wales was the area that most missed taking family holiday pictures this year with nearly half (46%) citing it as the occasion theyve most missed being unable to capture on camera.
  • The North East missed taking photos at birthday parties (26%), East Midlands claimed it was general social gatherings (29%) and those in Yorkshire (16%) were the most likely to miss taking festival photos.

86% of Homeowners Aren't Preparing Their Lawn During the Critical Fall Season

Thursday, August 19, 2021 - 3:12pm

The survey polled more than 2,000 American homeowners and renters to analyze how they care for their lawn, and when.

Key Points: 
  • The survey polled more than 2,000 American homeowners and renters to analyze how they care for their lawn, and when.
  • In fact, for cool season lawns, fall is the best time for homeowners to prepare their lawn for next spring by addressing problems, such as thinning areas and bare spots, among others.
  • Aeration and seeding, in particular, is a necessary, but often overlooked step of many homeowners' lawn care regimen, as it ensures a healthy, thick, green lawn that can help prevent weeds come spring.
  • "Homeowners can often apply lawn care products excessively or improperly, which can waste money and cause damage to the lawn.

An Opportunity to Delight: Just 14% of Global Consumers Expect to Be Wowed by a Company

Wednesday, August 18, 2021 - 1:00pm

Low customer expectations for delight offer a big business opportunity Across the world, consumers revealed surprisingly low expectations for the quality of their customer experiences with companies--confirming that many legacy systems used for customer engagement are broken and ripe for a fresh approach.

Key Points: 
  • A majority (77%) of consumers are willing to exchange information for a more personalized, faster and values-driven experience.
  • Just 14% of consumers expect to be wowed by a company, and only 14% expect personalization.
  • With social justice and sustainability discussions dominating global news, people increasingly are identifying with brands based on causes they care about.
  • Sixty-three percent of consumers expect brands to consider their personal values when communicating and will exchange personal information for a better experience.

Global insight agency Opinium launches EU Barometer

Wednesday, May 12, 2021 - 8:00am

b'LONDON, May 12, 2021 /PRNewswire/ -- Global and award-winning strategic insight agency Opinium has today launched the EU Barometer to provide agencies, brands, policy makers and businesses with a cost-effective snapshot of consumer sentiment across the European Union.\nOffering fast, high-quality insight, the EU Barometer will survey 3,000 citizens across 24 European countries in 22 languages to keep clients on the pulse of what people think, feel, and do.

Key Points: 
  • b'LONDON, May 12, 2021 /PRNewswire/ -- Global and award-winning strategic insight agency Opinium has today launched the EU Barometer to provide agencies, brands, policy makers and businesses with a cost-effective snapshot of consumer sentiment across the European Union.\nOffering fast, high-quality insight, the EU Barometer will survey 3,000 citizens across 24 European countries in 22 languages to keep clients on the pulse of what people think, feel, and do.
  • We created the EU Barometer because at Opinium we believe in providing fast, cost-effective, and reliable insight that supports and informs our clients\' future strategies.
  • "\nFounded in 2007 Opinium is an award-winning strategic insight agency built on the belief that in a world of uncertainty and complexity, success depends on the ability to stay on pulse of what people think, feel and do.
  • Creative and inquisitive, the Opinium team is passionate about empowering clients to make the decisions that matter.

Global insight agency Opinium launches EU Barometer

Wednesday, May 12, 2021 - 8:00am

b'LONDON, May 12, 2021 /PRNewswire/ -- Global and award-winning strategic insight agency Opinium has today launched the EU Barometer to provide agencies, brands, policy makers and businesses with a cost-effective snapshot of consumer sentiment across the European Union.\nOffering fast, high-quality insight, the EU Barometer will survey 3,000 citizens across 24 European countries in 22 languages to keep clients on the pulse of what people think, feel, and do.

Key Points: 
  • b'LONDON, May 12, 2021 /PRNewswire/ -- Global and award-winning strategic insight agency Opinium has today launched the EU Barometer to provide agencies, brands, policy makers and businesses with a cost-effective snapshot of consumer sentiment across the European Union.\nOffering fast, high-quality insight, the EU Barometer will survey 3,000 citizens across 24 European countries in 22 languages to keep clients on the pulse of what people think, feel, and do.
  • We created the EU Barometer because at Opinium we believe in providing fast, cost-effective, and reliable insight that supports and informs our clients\' future strategies.
  • "\nFounded in 2007 Opinium is an award-winning strategic insight agency built on the belief that in a world of uncertainty and complexity, success depends on the ability to stay on pulse of what people think, feel and do.
  • Creative and inquisitive, the Opinium team is passionate about empowering clients to make the decisions that matter.