McDonald's USA Draws Up Partnership with Digital Comic Platform WEBTOON to Uplift Asian Pacific American Artists and Showcase Their Cultural Experiences
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Monday, May 2, 2022
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CHICAGO, May 2, 2022 /PRNewswire/ -- McDonald's USA has joined forces with WEBTOON, the world's largest digital comic platform, to shine a light on Asian Pacific American (APA) voices through a weekly comic series called "Drawing on Heritage." Set in the digital comic book world, four popular APA WEBTOON artists bring to life their powerful and intimate experiences through creative stories that celebrate and acknowledge the diverse community for APA Heritage Month.
Key Points:
- Set in the digital comic book world, four popular APA WEBTOON artists bring to life their powerful and intimate experiences through creative stories that celebrate and acknowledge the diverse community for APA Heritage Month.
- "It means so much to tell my story knowing people might relate to my own Asian American experience especially on such a widely read platform like WEBTOON," said artist Chelsey Han, aka uru-chan on WEBTOON.
- WEBTOON is the world's largest digital comics platform, home to some of the biggest artists, IP, and fandoms in comics.
- As the global leader and pioneer of the mobile webcomic format, WEBTOON has revolutionized the comics industry for comic fans and creators.