Widen Enterprises

Group Black, P&G And CC:DC’s Inkwell Beach Partner to Bring Diverse Creators To Cannes Championing a Multicultural Presence at the Festival

Retrieved on: 
Thursday, June 16, 2022

In 2019, the program increased the number of participants to twenty-five and debuted Inkwell Beach: Cannes the first activation of its kind dedicated to bring solution-oriented diversity, equity and inclusion programming to the festival.

Key Points: 
  • In 2019, the program increased the number of participants to twenty-five and debuted Inkwell Beach: Cannes the first activation of its kind dedicated to bring solution-oriented diversity, equity and inclusion programming to the festival.
  • This year, Inkwell Beach builds upon that promise by providing the spaces to facilitate further change, through hosting the Creative Bootcamp with P&G and Group Black.
  • CC:DCs Scholars/Ambassadors Program and Inkwell Beach: Cannes is the catalyst for global access and opportunity for creatives of color and underrepresented communities.
  • Group Black seeks to connect a diverse generation looking for content and experiences that reflect who they are.

Valued to be $12.9 Billion by 2026, Digital Asset Management (DAM) Slated for Robust Growth Worldwide

Retrieved on: 
Tuesday, March 22, 2022

We are offering a complimentary access to qualified executives driving strategy, business development, sales & marketing, and product management roles at featured companies.

Key Points: 
  • We are offering a complimentary access to qualified executives driving strategy, business development, sales & marketing, and product management roles at featured companies.
  • Digital asset management is anticipated to become a compelling technology for content personalization and distribution to support marketing initiatives.
  • Digital asset management with in-built analytics can provide marketers with necessary tools for maximizing return on investment with existing building blocks.
  • This segment currently accounts for a 40.4% share of the global Digital Asset Management (DAM) market.

Widen and Clarifai Enhance Partnership With Computer Vision for DAM

Retrieved on: 
Tuesday, July 13, 2021

Clarifai, which powers AI metadata tagging in the Widen Collective, has introduced a visual similarity search that instantly finds related images.

Key Points: 
  • Clarifai, which powers AI metadata tagging in the Widen Collective, has introduced a visual similarity search that instantly finds related images.
  • It will enable Widen users to save time and money spent on manual DAM processes while improving their return on content investments.
  • Many DAM administrators use the Clarifai platform to take the first pass on new content.
  • By saving countless hours for users, this partnership with Clarifai improves the Widen experience and delivers true ROI for our customers.

Frontify Named a Top Performer in Capterra Shortlist Report for Brand Management Software

Retrieved on: 
Monday, June 21, 2021

Brand management software company, Frontify today announced that it has been named a Top Performer in the 2021 Brand Management Software Shortlist by Capterra , an online service that helps organizations find the right software for their needs.

Key Points: 
  • Brand management software company, Frontify today announced that it has been named a Top Performer in the 2021 Brand Management Software Shortlist by Capterra , an online service that helps organizations find the right software for their needs.
  • Also hailed as an Emerging Favorite in the Digital Asset Management Software category, Frontify received industry-leading marks in both user-ranked guides.
  • Frontify delivered on all fronts, making the shortlist in both the Brand Management Software and Digital Asset Management categories.
  • Frontifys united ecosystem combines best-in-class brand management software with industry-leading digital asset management capabilities, providing a full-service solution for brands looking to improve their brand presence.

Widen Launches Sweeping Upgrades to its Combined DAM and PIM Solution

Retrieved on: 
Tuesday, May 25, 2021

MADISON, Wis., May 25, 2021 (GLOBE NEWSWIRE) -- Widen today launched sweeping upgrades to the Widen Collective, its platform that combines digital asset management (DAM) and product information management (PIM) into one category-bending solution.

Key Points: 
  • MADISON, Wis., May 25, 2021 (GLOBE NEWSWIRE) -- Widen today launched sweeping upgrades to the Widen Collective, its platform that combines digital asset management (DAM) and product information management (PIM) into one category-bending solution.
  • Widens combined DAM and PIM solution is designed for omnichannel brands that sell physical goods.
  • Brands can now purchase Widens combined DAM and PIM solution in a bundle with Productsup, an e-commerce syndication platform that can launch products on more than 1,500 e-commerce channels.
  • Their cloud-based DAM and PIM software, the Widen Collective, empowers marketers to bring content together, send it anywhere, and automate in-between.

2021 Widen Connectivity Report Explores the Role of Product Information in Building Trust and Driving Sales Online

Retrieved on: 
Tuesday, May 11, 2021

b'MADISON, Wisc., May 11, 2021 (GLOBE NEWSWIRE) -- Widen, maker of digital asset management (DAM) and product information management (PIM) software, today published the 2021 Widen Connectivity Report: Connecting the dots between marketing, information, and customer experience .

Key Points: 
  • b'MADISON, Wisc., May 11, 2021 (GLOBE NEWSWIRE) -- Widen, maker of digital asset management (DAM) and product information management (PIM) software, today published the 2021 Widen Connectivity Report: Connecting the dots between marketing, information, and customer experience .
  • The report finds that although marketers consider product information critical to establishing trust and driving sales online, they struggle to use this information to its fullest potential.\n\xe2\x80\x9cWe felt that the role of product information in building customer connections was an important topic in the midst of a pandemic that left so many of us feeling disconnected,\xe2\x80\x9d said Leah Ujda, Senior Director of Research and Design at Widen.
  • \xe2\x80\x9cWe\xe2\x80\x99ve learned that most brands have a rich trove of product information that could be used to rebuild or strengthen relationships with their audiences.
  • For the 2021 Connectivity Report, Widen surveyed 155 marketers and creatives from the US and UK between August and September 2020.

Widen Named SIIA Business Technology Product CODiE Award Finalist for Best Content Management Platform

Retrieved on: 
Thursday, May 6, 2021

b"MADISON, Wis., May 06, 2021 (GLOBE NEWSWIRE) -- Widen , maker of digital asset management (DAM) and product information management (PIM) software, today announced that its combined DAM and PIM platform was named a 2021 SIIA CODiE Award finalist in the Best Content Management Platform category.

Key Points: 
  • b"MADISON, Wis., May 06, 2021 (GLOBE NEWSWIRE) -- Widen , maker of digital asset management (DAM) and product information management (PIM) software, today announced that its combined DAM and PIM platform was named a 2021 SIIA CODiE Award finalist in the Best Content Management Platform category.
  • DAM and PIM software can accelerate product launches while protecting the integrity of product information and consumers\xe2\x80\x99 trust in the brand.
  • \xe2\x80\x9cWe congratulate the other nominees and thank the SIIA community for this opportunity.\xe2\x80\x9d\nThe SIIA CODiE Awards are the industry's only peer-recognized awards program.
  • Their scores determine the SIIA CODiE Award finalists which accounts for 80% of the overall score.

Widen and 1WorldSync Partner to Streamline 360° Product Image Creation

Retrieved on: 
Tuesday, April 20, 2021

In a survey commissioned by Widen, 39% of consumers said they view 360\xc2\xb0 product imagery when researching products.

Key Points: 
  • In a survey commissioned by Widen, 39% of consumers said they view 360\xc2\xb0 product imagery when researching products.
  • Snap36, a 1WorldSync company, addresses this problem with a seamless physical-to-digital content creation process that leverages robotic equipment and workflow software.
  • This partnership cements what we consider to be a best practice,\xe2\x80\x9d said Jamie Liechty, Partner Manager at Widen.
  • 1WorldSync is one of the only product content providers and GDSN Data Pools to achieve ISO Certification 27001.