Maisie Williams

H&M Joins Forces With Maisie Williams As Global Sustainability Ambassador To Change The Future Of Fashion

Retrieved on: 
Monday, April 12, 2021

b'NEW YORK, April 12, 2021 /PRNewswire/ -- H&M is thrilled to announce a new partnership with Maisie Williams as a Global Sustainability Ambassador to help lead a worldwideinitiative towards a more sustainable fashion future.

Key Points: 
  • b'NEW YORK, April 12, 2021 /PRNewswire/ -- H&M is thrilled to announce a new partnership with Maisie Williams as a Global Sustainability Ambassador to help lead a worldwideinitiative towards a more sustainable fashion future.
  • In a major effort towards meeting the goal of only using recycled or other sustainably sourced materials by 2030, Williams will join H&M throughout the year to drive change in fashion in the virtual world and real life.
  • An exciting piece of the partnership launch is the introduction of Maisie Williams\' digital twin -Avatar Maisie.
  • H&M\'s business idea is to offer fashion and quality at the best price in a sustainable way.