Introducing the first global campaign for AlUla - Forever Revitalizing
Launching on 29 February 2024, the Forever Revitalizing campaign encapsulates the essence of AlUla, presenting a refreshing and authentic perspective crafted to captivate travellers worldwide.
- Launching on 29 February 2024, the Forever Revitalizing campaign encapsulates the essence of AlUla, presenting a refreshing and authentic perspective crafted to captivate travellers worldwide.
- Phillip Jones, Chief Tourism Officer at Royal Commission for AlUla (RCU), added, "In just a few years, AlUla has established itself as a destination on the global traveller's wish list.
- This film, available in various lengths and offered in multiple languages, serves as the vehicle that introduces Forever Revitalizing to the global audience.
- Bruno Aveillan commented, "Every corner of AlUla is a wellspring of inspiration, and this essence is vividly captured in the hero film of the Forever Revitalizing' campaign.