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Sinclair Broadcast Group and Bally’s Corporation Formally Rebrand Regional Sports Networks as Bally Sports, Ushering in New Era for Live Sports

Retrieved on: 
Wednesday, March 31, 2021

Today, Sinclair Broadcast Group (NASDAQ: SBGI) and Bally's Corporation (NYSE: BALY) announced the official rebrand of its regional sports networks (RSNs) as Bally Sports, ushering in a new era in the way people watch and interact with live sports.

Key Points: 
  • Today, Sinclair Broadcast Group (NASDAQ: SBGI) and Bally's Corporation (NYSE: BALY) announced the official rebrand of its regional sports networks (RSNs) as Bally Sports, ushering in a new era in the way people watch and interact with live sports.
  • The rebrand comes on the heels of the November 2020 announcement of the enterprise-wide, long-term strategic partnership between Sinclair and Ballys.
  • Upon rebranding, the Sinclair-owned and operated RSN portfolio will now include the following 19 network brands: Bally Sports Arizona; Bally Sports Detroit; Bally Sports Florida; Bally Sports Great Lakes; Bally Sports Kansas City; Bally Sports Indiana; Bally Sports Midwest; Bally Sports New Orleans; Bally Sports North; Bally Sports Ohio; Bally Sports Oklahoma; Bally Sports San Diego; Bally Sports SoCal; Bally Sports South; Bally Sports Southeast; Bally Sports Southwest; Bally Sports Sun; Bally Sports West; and, Bally Sports Wisconsin.
  • Bally's Corporation currently owns and manages 11 casinos across seven states, a horse racetrack and 13 authorized OTB licenses in Colorado.