Innovid Names Ken Markus Chief Operating Officer
NEW YORK, Feb. 9, 2023 /PRNewswire/ -- Innovid Corp. (NYSE: CTV), an independent advertising platform for delivery, personalization and measurement of converged TV across linear, Connected TV (CTV) and digital, today announced the promotion of Ken Markus to the newly created position of Chief Operating Officer (COO), effective February 7, 2023.
- Teams reporting to Markus include client operations, creative services, technical services, measurement services, compliance and certifications, and global IT.
- Markus previously served as Innovid's Chief Client Officer (CCO), where he was responsible for growing and scaling the company's global client services organization.
- Under Markus' leadership, Innovid saw significant growth and retention across Fortune 500 brands, leading agencies and all client verticals.
- Markus will lead operational alignment and will partner with David Helmreich, Innovid's recently announced Chief Commercial Officer, who leads commercial alignment across Innovid's revenue-related functions, including sales, marketing, and client support worldwide.