Ecko Unltd.

Creative Sparks Fly In New Lexus Campaign

Retrieved on: 
Monday, September 13, 2021
Advanced television, Premier League, Heart, Engineering, Atmosphere, NHL, Technology, Auto, Ecko Unltd., Asphalt, Times Square, R&B, Playbill, The Broadway League, NFL, Sport, Warner Chappell Music, Freedom, Warner/Chappell Music Inc. v. Fullscreen Inc., Gold on the Ceiling, NX, Social, Grammy Awards, Digital, Hybrid Synergy Drive, Partnership, Plug-in Hybrid Electric Vehicle Research Center, V8, Entertainment, Music, Cassette tape

PLANO, Texas, Sept. 13, 2021 /PRNewswire/ -- In its new marketing campaign, "Emotional Sparks," Lexus celebrates its commitment to engineering vehicles that deliver the freedom, excitement and inspiration drivers need to spark their creative visions.

Key Points: 
  • PLANO, Texas, Sept. 13, 2021 /PRNewswire/ -- In its new marketing campaign, "Emotional Sparks," Lexus celebrates its commitment to engineering vehicles that deliver the freedom, excitement and inspiration drivers need to spark their creative visions.
  • "At Lexus, our inspiration comes from our guests, and this campaign beautifully showcases the very best of Lexus' guest passions, energy and excitement," said Vinay Shahani, vice president of Lexus marketing.
  • Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries.
  • With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader.

GlassView Bolsters its Performance Focus with the Launch of Ecko™, its New Customer Lifetime Value Product

Retrieved on: 
Wednesday, March 24, 2021
Digital marketing, Lookalike audience, Communication design, LTV, Ecko Unltd., Customer lifetime value, Advertising, Marketing

NEW YORK, March 24, 2021 /PRNewswire/ --GlassView, the leading independent video advertising distribution platform, announced the launch of its proprietary Customer Lifetime Value (LTV) optimization tool called Ecko.

Key Points: 
  • NEW YORK, March 24, 2021 /PRNewswire/ --GlassView, the leading independent video advertising distribution platform, announced the launch of its proprietary Customer Lifetime Value (LTV) optimization tool called Ecko.
  • The intent scores then model lookalike audiences, or those likely to make repeat purchases or invest in new product lines.
  • "Ecko will allow us to harness video performance to the fullest extent for our clients and show the incremental value GlassView provides to brands long-term."
  • GlassView then built lookalike audiences through identified conversion pathways, creating incremental opportunities on a host of different zones and pages.