Liv Racing

Liv Cycling Debuts Latest “Liv Committed” Global Brand Campaign

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Tuesday, March 23, 2021

Liv Cycling, the company dedicated to getting more women on bikes, today introduced the second installment of its global brand campaign Liv Committed , celebrating the resilience the cycling community has shown over the last year and the growing number of riders who are turning to bikes for solace and joy.

Key Points: 
  • Liv Cycling, the company dedicated to getting more women on bikes, today introduced the second installment of its global brand campaign Liv Committed , celebrating the resilience the cycling community has shown over the last year and the growing number of riders who are turning to bikes for solace and joy.
  • The campaign hero film was created with inspiration directly from the Liv Cycling community, including partners like The Black Foxes , The Bahati Foundation , Liv Racing athletes including Sarah Hill, Rae Morrison and Liv Racing WorldTeam satellite rider Ayesha McGowan.
  • Now composed of 25 riders, Liv Racing includes the Liv Racing WorldTeam, Liv Factory Racing, and the Liv Racing Collective.
  • The goal of the Liv Committed campaign is to highlight our shared connection around bikes, explained Tu.