Starry

Report: Beyoncé, Mr. T, Carl Weathers Were Most Engaging Super Bowl LVIII Ad Celebrities

Retrieved on: 
Thursday, February 15, 2024
TV and Radio, Music, Celebrity, Digital Marketing, Sports, Consumer, Other Retail, Entertainment, Online, Events, Concerts, Marketing, Generation Z, Advertising, Communications, Retail, Football, Online Retail, Internet, Super Bowl LVIII, Rocky, Candy, Gen, Happiness, Arrested Development, Super Bowl, Arrest, Ice, Ice Spice, R&B, Health, BMW, Starry, Uber Eats, Doritos, Kid 'n Play, Arnold Schwarzenegger

Queen Bey topped our charts by generating 2,876% more engagement than the median Super Bowl LVIII celebrity.

Key Points: 
  • Queen Bey topped our charts by generating 2,876% more engagement than the median Super Bowl LVIII celebrity.
  • Usher drives major engagement across multiple appearances: Super Bowl LVIII was the Usher show — and not just during halftime.
  • All three appearances landed in our top 25 most engaging celebrity activations, with Usher’s halftime show generating 539% more engagement than the median Super Bowl celebrity.
  • Viewers were moved by FanDuel’s tribune to the late, great Carl Weathers: Beloved Rocky, Happy Gilmore, and Arrested Development actor Carl Weathers sadly passed away before his planned appearance in FanDuel’s Super Bowl ad.

Report: New Blockbusters, Volkswagen, Poppi, and Temu Win Most Effective Super Bowl LVIII Ads

Retrieved on: 
Monday, February 12, 2024
Football, TV and Radio, Marketing, Advertising, Communications, Casino, Gaming, Elections, Campaigns, Entertainment, Public Policy, Government, Sports, Data Analytics, Restaurant, Bar, Other Retail, Film & Motion Pictures, Wine & Spirits, Automotive, Food, Beverage, Celebrity, Cosmetics, Retail, Religion, Online, Professional Services, Mobile Entertainment, Online Retail, Consumer, General Automotive, AB, Bowl, Temu, Budweiser, Clydesdale horse, T-Mobile, Super Bowl, Baja Blast, Anheuser-Busch brands, Parks and Recreation, Booking.com, Starry, Bowl game, Big Game, Beer, Aubrey Plaza, Molson Brewery, Television

Temu proves the critics wrong with stellar ad engagement: Online retailer Temu ran the same, jingle-powered animated ad repeatedly throughout the game.

Key Points: 
  • Temu proves the critics wrong with stellar ad engagement: Online retailer Temu ran the same, jingle-powered animated ad repeatedly throughout the game.
  • Its most impactful airing finished fifth in EDO’s rankings, generating 1,343% more engagement than the median Super Bowl ad.
  • Each Super Bowl ad performance is indexed to the median-performing in-game spot, such that the median airing is scored at 100.
  • Data in this release is preliminary and subject to slight adjustments based on EDO’s final Super Bowl analysis.

SodaStream Unveils Unbeatable Deals for Amazon Prime Day with Up to 40% Off Sparkling Water Makers

Retrieved on: 
Wednesday, July 5, 2023
Maker, Taste, Shobnom Bubly, Pepsi, Drink, Life, SodaStream, Sale, Spotlight, Amazon, Water, BPA, Starry, Bottled water, Online shopping, Wine

WHITE PLAINS, N.Y., July 5, 2023 /PRNewswire/ -- Today, SodaStream announces its highly anticipated Amazon Prime Day sale. The brand will offer an abundance of machine discounts during the 48-hour spotlight deal, including their newest model, the E-TERRA, as well as reusable, carbonating bottles and the new Pepsi and Starry beverage mixes.

Key Points: 
  • The World's Leading Sparkling Water Maker is Offering Incredible Deals on Popular Models, Including the NEW E-TERRA
    WHITE PLAINS, N.Y., July 5, 2023 /PRNewswire/ -- Today, SodaStream announces its highly anticipated Amazon Prime Day sale.
  • This year, Amazon Prime Day will take place on Tuesday, July 11th and Wednesday July 12th, the ideal time to stock up on summer essentials.
  • For Prime Day, SodaStream is offering up to 40% off their most popular everyday sparkling water maker kits and bundles.
  • The newest addition to the SodaStream line-up, the E-TERRA, will be on sale for Amazon Prime Day allowing customers to enjoy the brand's new and improved features.

If You Can Dream It, You Can Stream It: SodaStream® Releases New Creative Platform

Retrieved on: 
Tuesday, June 27, 2023
Pinterest, Pepsi, SodaStream, Energy, Starry, Better, PepsiCo, Creativity, The Dreamers, United Kingdom, Television, Bottled water

PURCHASE, N.Y., June 27, 2023 /PRNewswire/ -- SodaStream®, the world's leading sparkling water brand, is launching a new marketing platform spotlighting the endless beverage creations possible with their at-home sparkling water makers. The new creative tagline, 'If You Can Dream It, You Can Stream it,' conveys an emotional message that invites viewers to break free from the status quo and explore their creative horizons. By offering a refreshing alternative to the ordinary, SodaStream empowers individuals to personalize and reimagine their world in sparkling new ways.

Key Points: 
  • The new creative tagline, 'If You Can Dream It, You Can Stream it,' conveys an emotional message that invites viewers to break free from the status quo and explore their creative horizons.
  • By offering a refreshing alternative to the ordinary, SodaStream empowers individuals to personalize and reimagine their world in sparkling new ways.
  • With a powerful consumer-first manifesto, the campaign celebrates the tastemaker as "no matter your dream, you can make it a reality with SodaStream".
  • With this creative platform, SodaStream leans into their new Push for Better global positioning and brand purpose.

Eyebuydirect Launches Forever Pride Collection

Retrieved on: 
Thursday, June 1, 2023
Partnership, Education, Pride, LGBTQ, Suicide, Pride Month, The Trevor Project, Individual, Research, Marketing, Spotlight, Glimmer, Collection, Love, LOS, Monsoon, Empowerment, Starry, Interior design, Eyebuydirect

LOS ANGELES, June 1, 2023 /PRNewswire/ -- Eyebuydirect, the leading online retailer for prescription eyewear, is celebrating Pride Month through the launch of its Forever Pride collection and several partnerships with The Trevor Project and LGBTQ+ community leaders, who are sharing what 'Forever Pride' means to them through Eyebuydirect's newest campaign.

Key Points: 
  • Leading eyewear brand partners with The Trevor Project, LGBTQ+ community leaders to celebrate Pride Month
    LOS ANGELES, June 1, 2023 /PRNewswire/ -- Eyebuydirect , the leading online retailer for prescription eyewear, is celebrating Pride Month through the launch of its Forever Pride collection and several partnerships with The Trevor Project and LGBTQ+ community leaders, who are sharing what 'Forever Pride' means to them through Eyebuydirect's newest campaign.
  • To bring Eyebuydirect's Forever Pride collection to life this year, Eyebuydirect has also partnered with three influencers – Comedian Noah Miller , trans youth advocate Ve'ondre Mitchell , and LA-area community advocate Iamfaith who are ingrained within the LGBTQ+ communities.
  • "Our collections for Pride are always one of our most popular with customers," said Branden Maes, Senior Brand Marketing Manager at Eyebuydirect.
  • Forever Pride is available online now.

PEPSI® AND BAD BUNNY INVITE CONSUMERS NATIONWIDE TO "PRESS PLAY ON SUMMER" WITH NEW CAMPAIGN

Retrieved on: 
Wednesday, May 17, 2023
Melon, Apple Music, Music, Partnership, Bad Bunny, Drink, MUSIC, Friends, Pepsi Zero Sugar, Apple Music Up Next, Diet Pepsi, PepsiCo, Pepsi Wild Cherry, Artist, Love, Summer, Starry, Pepsi

PURCHASE, N.Y., May 17, 2023 /PRNewswire/ -- Pepsi, an iconic brand known for its rich heritage in music and entertainment, together with global superstar Bad Bunny, invite consumers nationwide to "Press Play On Summer" with an exclusive three months free of Apple Music. Now fans can stream all of Bad Bunny's chart-topping hits as well as Apple Music's full catalog of over 100 million songs for free all summer long.

Key Points: 
  • The "Press Play On Summer" offer provides unlimited listening on Apple Music with the purchase of select limited-edition PepsiCo beverages.
  • Starting today, music lovers should look for the "Press Play On Summer" offer on 20 oz.
  • beverages in the PepsiCo portfolio, all featuring the "Press Play On Summer" QR code that unlocks up to three months of free Apple Music.
  • "We at Pepsi couldn't be more excited to kick off this historic partnership with Apple Music and Bad Bunny.

PANERA PARTNERS WITH KYLE KUZMA TO LAUNCH FREE SIPS THROUGH JULY 4

Retrieved on: 
Wednesday, May 10, 2023
Dark, Honey, Decaffeination, Soda, Drink, Senior, Kiosk, VOID, AND, Espresso, Milk, Republic, Subscription business model, Lime, Iran: Hot Tea, Cool Conversations, Breakfast, Upcharge, Coffee, Digital, Starry, VIP, Soft drink, Nightclub, Tea, Panera Bread, Hazelnut

ST. LOUIS, May 10, 2023 /PRNewswire/ -- Today, Panera announces nearly two months of free sips just in time for summer — guests who sign up for Unlimited Sip Club now through May 18 will receive a free membership to the monthly Unlimited Sip Club program through July 4*, as well as be entered for a chance to win an upgraded Annual Unlimited Sip Club membership**. Panera's Unlimited Sip Club members have access to the entire Panera portfolio of self-serve beverages, including hot and iced coffee, hot and iced teas, Agave Lemonade, Panera Charged Lemonades, and Pepsi-Cola® fountain beverages including the new lemon lime flavored soda Starry.®

Key Points: 
  • Available now in both annual and monthly subscription tiers, Unlimited Sip Club is available to members of MyPanera ®, Panera's free loyalty program.
  • Monthly and annual Unlimited Sip Club members score exclusive perks like Sip Club Saturday deals, VIP challenges, and more.
  • "I'm excited to be partnering with Panera and Starry on this unique opportunity to bring something special to customers this summer," said Kyle Kuzma.
  • *New subscribers that sign up for a monthly Unlimited Sip Club Subscription from 5/10/2023 12:01PT through 5/18/2023 11:59PT will receive free Unlimited Sip Club through 7/4/2023.

President & CEO Shelton J. Haynes Announces New Appointment

Retrieved on: 
Friday, April 14, 2023
Member of Congress, Digital divide, Texas Department of Housing and Community Affairs, RIOC, Communication, Haynes, Fordham University, New York State Assembly, Public affairs, Politics, Roosevelt Island Operating Corporation, Policy, Government Affairs Institute, History, Director of communications, Government, Assistant, Bryant, Starry

ROOSEVELT ISLAND, N.Y., April 14, 2023 (GLOBE NEWSWIRE) -- Roosevelt Island Operating Corporation (RIOC) President & CEO Shelton J. Haynes today announced the appointment of Bryant Daniels as RIOC’s new Director of Communications and Community Affairs.

Key Points: 
  • ROOSEVELT ISLAND, N.Y., April 14, 2023 (GLOBE NEWSWIRE) -- Roosevelt Island Operating Corporation (RIOC) President & CEO Shelton J. Haynes today announced the appointment of Bryant Daniels as RIOC’s new Director of Communications and Community Affairs.
  • “It is important to me, as we continue to build-out our communications team at RIOC, to bring in people with the right combination of expertise and passion,” said President and CEO Shelton J. Haynes.
  • He’s a very strong communicator who understands the New York City media landscape and what it takes to effectively communicate with a large and diverse audience.
  • Daniels holds a bachelor’s degree from Fordham University in Communications and Political Science, and a master’s degree from Fordham’s Elections and Campaign Management program.

Starry Files Voluntary Chapter 11 Petitions to Reorganize, Backed by Restructuring Support Agreement with Lenders

Retrieved on: 
Tuesday, February 21, 2023
Internet, Mobile, Wireless, Technology, Carriers and Services, Telecommunications, Marketing, FTI Consulting, Latham & Watkins, Bankruptcy, Equity Group Holdings, Housing, AlixPartners, United States Bankruptcy Court for the Southern District of New York, Alok Kanojia, Court, Chapter 11, Title 11, United States Code, RSA, Starry, NPS, PJT Partners, United States bankruptcy court, Affordable Connectivity Program, Security (finance)

Starry’s customer and network operations during this restructuring process will continue as normal within its five core operating markets: Boston, New York City, Los Angeles, Denver and Washington, DC.

Key Points: 
  • Starry’s customer and network operations during this restructuring process will continue as normal within its five core operating markets: Boston, New York City, Los Angeles, Denver and Washington, DC.
  • The Company plans to move swiftly through the restructuring process.
  • The Restructuring Support Agreement provides us with the funding needed to continue operating as normal, through this restructuring process and as we guide the company to profitability.
  • Latham & Watkins is serving as legal counsel, PJT Partners is serving as investment banker, FTI Consulting is serving as financial advisor to Starry.

Starry Announces Intention to Depart Columbus Market

Retrieved on: 
Tuesday, January 31, 2023
Technology, Mobile, Wireless, Telecommunications, Networks, Internet, Carriers and Services, ACP, Starry, Affordable Connectivity Program, AEP, Alexander Forbes Group Holdings, Marketing, Education, Cable television

(the “Company” or “Starry”), a licensed fixed wireless technology developer and internet service provider, today announced that it will leave the Columbus, Ohio market after mutual termination of its strategic alliance agreement with its local partner AEP Ventures, LLC ("AEP").

Key Points: 
  • (the “Company” or “Starry”), a licensed fixed wireless technology developer and internet service provider, today announced that it will leave the Columbus, Ohio market after mutual termination of its strategic alliance agreement with its local partner AEP Ventures, LLC ("AEP").
  • Starry announced its intention to serve the market in June 2021 and successfully built its fixed wireless network to cover more than 350,000 homes.
  • “Leaving the Columbus market was a difficult decision and one that we did not take lightly,” said Starry Chief Executive Officer, Chet Kanojia.
  • Expansion of Starry’s digital equity program, Starry Connect to nearly 3,000 units of affordable housing in Columbus.