Radio Ink's Hispanic Radio Conference Develops First-of-Its-Kind Hispanic Radio Alliance
SAN ANTONIO, Feb. 12, 2024 /PRNewswire-PRWeb/ -- At the 2023 Radio Ink Hispanic Radio Conference, which took place June 14-15 in Miami, a common theme was the fact that Hispanic radio can deliver incredible value for advertisers and partners yet remains largely undervalued. For example, according to Nielsen, "94% of all Latinos ages 18 and over listen to AM/FM radio on a monthly basis, compared to 59% of all streaming music services." This led to calls for the establishment of a new grassroots local coalition aimed at bringing awareness of the importance of Hispanic radio among advertisers and agencies up and down Main Street and beyond. This new entity, which is represented by key stakeholders across several parts of the industry, will be called the Hispanic Radio Alliance.
- Radio Ink's Hispanic Radio Conference creates the Hispanic Radio Alliance, designed to raise awareness for the importance of Hispanic radio, foster collaboration among key stakeholders, and drive revenue for this undervalued industry segment.
- SAN ANTONIO, Feb. 12, 2024 /PRNewswire-PRWeb/ -- At the 2023 Radio Ink Hispanic Radio Conference, which took place June 14-15 in Miami, a common theme was the fact that Hispanic radio can deliver incredible value for advertisers and partners yet remains largely undervalued.
- "Bringing all of Hispanic radio interests together was the foundation on which the Hispanic Radio Conference was built, so to see this group coalesce is both extremely gratifying and promising."
- For more information on the Hispanic Radio Alliance, including information on how to join, please contact Deborah Parenti at [email protected] .