AUDIENCEX and MBuy Announce Strategic Merger to Offer Enhanced Omnichannel Advertising Solutions
VENICE, Calif., April 04, 2024 (GLOBE NEWSWIRE) -- AUDIENCEX, a leader in AI-enabled digital advertising, and MBuy, the every-channel media buying and optimization partner, have today announced a strategic merger to combine forces, offering tech-driven strategy, media, and creative solutions for brands and agencies that unify digital and traditional channels with integrated performance solutions.
- "Joining forces with AUDIENCEX marks an exhilarating new chapter of development for MBuy,” said Andrew Zucker, SVP and General Manager at MBuy.
- Extensive Technology Access: Mediaocean will enable a seamless transition for existing MBuy clients while providing AUDIENCEX clients broader access to additional enterprise-level software and technology solutions.
- Streamlined Client Experience: Clients of AUDIENCEX and MBuy will benefit from a streamlined and integrated service solution, navigating the complexities of omnichannel advertising with ease.
- "As MBuy and AUDIENCEX come together, we look forward to empowering their teams with best-in-class technology for omnichannel advertising.”