Publica to Provide CTV SSAI and Unified Auctions Services for Hearst Television
Through this relationship with Publica, Hearst Television will provide advertisers with enhanced buying techniques similar to those of linear TV.
- Through this relationship with Publica, Hearst Television will provide advertisers with enhanced buying techniques similar to those of linear TV.
- Key Publica technology features that Hearst Television has implemented include:
Server Side Ad Insertion (SSAI) Gives Hearst Television the ability to deliver a seamless stream of CTV content and ads, with the granular controls to optimize each slot by revenue per second within the pod. - Unified Auction Enables Hearst Television to run a controlled, unified auction of all demand sources to extract the highest yielding ad per slot in each streaming ad pod.
- "We're excited to be collaborating with Hearst Television and providing them with the ad decisioning technology to grow their global advertising revenues, and empowering Hearst Television with the SSAI capabilities to improve their streamers' viewing experiences on CTV," said Ben Antier, Co-Founder & CEO, Publica.