Swabian Circle

Admitad acquires Tapfiliate, the Netherlands-based affiliate marketing SaaS-platform

Retrieved on: 
Thursday, February 25, 2021

HEILBRONN, Germany, Feb. 25, 2021 /PRNewswire/ -- Late January, Admitad acquired Tapfiliate, the Dutch subscription-based Saas-platform where advertisers can manage their affiliate programs on their own.

Key Points: 
  • HEILBRONN, Germany, Feb. 25, 2021 /PRNewswire/ -- Late January, Admitad acquired Tapfiliate, the Dutch subscription-based Saas-platform where advertisers can manage their affiliate programs on their own.
  • The details of the deal are not disclosed, however it was announced that Tapfiliate will keep its brand and management.
  • Admitad CEO & Founder Alexander Bachmann, said, "By buying Tapfiliate, Admitad aims to increase its micro B2B penetration, as well as acquire another 1500 active clients for our core business, the Affiliate Network.What is more, thanks to such collaborations the entrance to affiliate marketing gets more available and open.We are glad to welcome Thomas and his team to Admitad and look forward to our fruitful cooperation."
  • Tapfiliate CEO Thomas van der Kleijsaid,"I believe this acquisition is going to be great both for Tapfiliate users and Admitad.