Draft:Viant Technology

Viant Launches Identity-Based Cookieless Measurement Solution

Retrieved on:

Tuesday, July 27, 2021

Marketing, Data management, Advertising, Communications, Technology, Software, Other Communications, Draft:Viant Technology, HTTP cookie, Viant, Online advertising

Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced the expansion of Adelphic advertising softwares suite of campaign performance and measurement tools to include Conversion Lift, an identity-based measurement solution that provides a more accurate and all-encompassing view of advertising performance in the absence of third-party cookies.

Key Points:

Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced the expansion of Adelphic advertising softwares suite of campaign performance and measurement tools to include Conversion Lift, an identity-based measurement solution that provides a more accurate and all-encompassing view of advertising performance in the absence of third-party cookies.
Viants proprietary approach addresses several third-party cookies measurement challenges facing todays marketers.
At Viant, were committed to helping brands and agencies navigate the cookieless world, said Steven Ohrnstein, Senior Vice President of Platform Automation & Analytics, Viant.
Viant is a leading people-based advertising software company that enables marketers and their agencies to centralize the planning, buying and measurement of their advertising investments across most channels.

Viant Announces Date of Second Quarter 2021 Financial Results and Conference Call

Retrieved on:

Thursday, July 22, 2021

Draft:Viant Technology, Microsoft, Marketing, Software, Communication design, Twitter, LinkedIn, Advertising

Viant is a leading people-based advertising software company that enables marketers and their agencies to centralize the planning, buying and measurement of their advertising investments across most channels.

Key Points:

Viant is a leading people-based advertising software company that enables marketers and their agencies to centralize the planning, buying and measurement of their advertising investments across most channels.
Viants self-service Demand Side Platform (DSP), Adelphic, is an enterprise software platform enabling marketers to execute programmatic advertising campaigns across Connected TV, Linear TV, mobile, desktop, audio and digital out-of-home channels.
Viant is an Advertising Age 2021 Best Places to Work award winner and the Adelphic DSP is featured on AdExchangers 2021 Programmatic Power Players list.
To learn more, visit viantinc.com and adelphic.com or follow us on Facebook , Twitter , Instagram , LinkedIn and YouTube.

AcuityAds Provides Q2 2021 Update on its Advertising Automation Platform, illumin

Retrieved on:

Thursday, July 15, 2021

Marketing, E-commerce, Online advertising, Omnichannel, Advertising, Draft:Viant Technology

TORONTO and NEW YORK, July 15, 2021 /PRNewswire/ - AcuityAds Holdings Inc. (TSX: AT) (NASDAQ: ATY) ("AcuityAds'' or "Company"), the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, provided an update today on the recent performance of its new advertising automation technology, illumin.

Key Points:

TORONTO and NEW YORK, July 15, 2021 /PRNewswire/ - AcuityAds Holdings Inc. (TSX: AT) (NASDAQ: ATY) ("AcuityAds'' or "Company"), the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, provided an update today on the recent performance of its new advertising automation technology, illumin.
In Q2 2021, revenue attributable to illumin increased over 60% versus the first quarter of 2021 to $5.2 million.
To learn more about illumin, contact [email protected] or visit illumin.com
AcuityAds is a leading technology company that provides marketers a one-stop solution for omnichannel digital advertising with best-of-category return on advertising spend.
With proprietary Artificial Intelligence, illumin brings unique programmatic capabilities to close the gap between advertising planning and execution.

AcuityAds Announces Voting Results of Annual Meeting of Shareholders

Retrieved on:

Wednesday, June 16, 2021

E-commerce, Marketing, Omnichannel, Online advertising, Business process, Economy, Draft:Viant Technology

AcuityAds is a leading technology company that provides marketers a one-stop solution for omnichannel digital advertising with best-of-category return on advising spend.

Key Points:

AcuityAds is a leading technology company that provides marketers a one-stop solution for omnichannel digital advertising with best-of-category return on advising spend.
Its journey automation technology, illumin, offers planning, buying and real-time intelligence from one platform.
With proprietary Artificial Intelligence, illumin brings unique programmatic capabilities to close the gap between advertising planning and execution.
AcuityAds is headquartered in Toronto with offices throughout Canada, the U.S., Europe and Latin America.

Viant Licenses TiVo’s TV Viewership Data to Expand TV Targeting & Measurement Capabilities

Retrieved on:

Wednesday, June 9, 2021

The successful integration of TiVos TV viewership data feed into our Adelphic software offers our advertisers the diversity, flexibility, and real-time analysis needed to support their omnichannel campaigns at the household level.

Key Points:

The successful integration of TiVos TV viewership data feed into our Adelphic software offers our advertisers the diversity, flexibility, and real-time analysis needed to support their omnichannel campaigns at the household level.
We are pleased to provide Viant with granular, deterministic TV data for program tune-in and commercial viewership to expand the comprehensive TV capabilities provided through Adelphic, said Fariba Zamaniyan, Vice President, Data and Monetization, TiVo.
The addition of TiVo TV viewership data will further expand Viants TV solutions to support the evolving needs of advertisers for precision targeting and attribution measurement aligned to their ad spend.
TiVos TV viewership data provides high-quality linear data of Live and Time-Shifted usage across the US, and allows customers to measure their campaign activity, optimize data science solutions, and power omnichannel media planning and buying.

Viant Announces Panel Discussion on Digital Identity

Retrieved on:

Thursday, June 3, 2021

Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced that Tim Vanderhook, Chief Executive Officer and other senior industry experts are scheduled to discuss the future of digital identity on a Viant panel this month.

Key Points:

Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced that Tim Vanderhook, Chief Executive Officer and other senior industry experts are scheduled to discuss the future of digital identity on a Viant panel this month.
Details for the event are as follows:
Description: With the death of third-party cookies and new privacy regulations, marketers are left feeling uncertain on how to navigate the future of digital advertising.
Today, channels like CTV, browsers such as Safari and Firefox, and mobile apps are already in cookieless environments.
Viant is an Ad Age 2021 Best Places to Work award winner and the Adelphic DSP is featured on AdExchangers 2021 Programmatic Power Players list.

Viant Enhances Contextual Targeting Capabilities With Peer39 Partnership

Retrieved on:

Wednesday, May 5, 2021

Advertising, Communications, Other Technology, Technology, Software, Marketing, E-commerce, Online advertising, Advertising, Market segmentation, Targeted advertising, Contextual, Viant, Draft:Viant Technology, Peer39, Viant, PEER39, VIANT

b'Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, and Peer39, the leading provider of AI-powered contextual targeting and brand protection technology for digital advertising, today announced the successful integration of Peer39\'s Advanced Contextual Data Marketplace into Viant\'s advertising software, Adelphic\xc2\xae.

Key Points:

b'Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, and Peer39, the leading provider of AI-powered contextual targeting and brand protection technology for digital advertising, today announced the successful integration of Peer39\'s Advanced Contextual Data Marketplace into Viant\'s advertising software, Adelphic\xc2\xae.
"This recent integration with Peer39 offers brands and agencies more options to deliver their messages via contextually-relevant environments.
This collaboration with Viant broadens that accessibility, creating new ways for advertisers to obtain cookie-free contextual data to target their campaigns across web, mobile and CTV environments.
As people\'s time and attention become more fragmented, Peer39 believes that to succeed, you need as much contextual understanding of your audience as possible.

Viant to Present at Upcoming Investor Conferences

Retrieved on:

Monday, May 3, 2021

Online advertising, Draft:Viant Technology, Demand-side platform, LinkedIn

b'IRVINE, Calif., May 03, 2021 (GLOBE NEWSWIRE) -- Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced that members of its management team are scheduled to present at upcoming investor conferences.\nDetails for each event are as follows:\nThe presentations will be webcast live on the investor relations section of Viant\xe2\x80\x99s website at investors.viantinc.com .

Key Points:

b'IRVINE, Calif., May 03, 2021 (GLOBE NEWSWIRE) -- Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced that members of its management team are scheduled to present at upcoming investor conferences.\nDetails for each event are as follows:\nThe presentations will be webcast live on the investor relations section of Viant\xe2\x80\x99s website at investors.viantinc.com .
Viant\xe2\x80\x99s self-service Demand Side Platform (DSP), Adelphic\xc2\xae, is an enterprise software platform enabling marketers to execute programmatic advertising campaigns across Connected TV, Linear TV, mobile, desktop, audio and digital out-of-home channels.
Viant is an Advertising Age 2021 Best Places to Work award winner and the Adelphic DSP is featured on AdExchanger\xe2\x80\x99s 2021 Programmatic Power Players list.
To learn more, visit viantinc.com and adelphic.com or follow us on Facebook , Twitter , Instagram , LinkedIn and YouTube.\n'

Viant Announces Date of First Quarter 2021 Financial Results and Conference Call

Retrieved on:

Thursday, April 22, 2021

Online advertising, Integrated development environments, Draft:Viant Technology, LinkedIn, Delphi, Demand-side platform

Viant\xe2\x80\x99s self-service Demand Side Platform (DSP), Adelphic\xc2\xae, is an enterprise software platform enabling marketers to execute programmatic advertising campaigns across Connected TV, Linear TV, mobile, desktop, audio and digital out-of-home channels.

Key Points:

Viant\xe2\x80\x99s self-service Demand Side Platform (DSP), Adelphic\xc2\xae, is an enterprise software platform enabling marketers to execute programmatic advertising campaigns across Connected TV, Linear TV, mobile, desktop, audio and digital out-of-home channels.
Viant\xe2\x80\x99s Identity Resolution capabilities have linked 115 million U.S. households to more than 1 billion connected devices and is combined with access to more than 280,000 audience attributes from more than 70 people-based data partners.
Viant is an Advertising Age 2021 Best Places to Work award winner and the Adelphic DSP is featured on AdExchanger\xe2\x80\x99s 2021 Programmatic Power Players list.
To learn more, visit viantinc.com and adelphic.com or follow us on Facebook , Twitter , Instagram , LinkedIn and YouTube .\n'

Viant Appoints Karen Castillo-Paff as Vice President of Communications

Retrieved on:

Thursday, April 15, 2021

Marketing, Advertising, Communications, Technology, Software, Public relations, Investor relations, Viant, Draft:Viant Technology

b'Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced the appointment of Karen Castillo-Paff to the newly created role of Vice President of Communications.

Key Points:

b'Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced the appointment of Karen Castillo-Paff to the newly created role of Vice President of Communications.
"From reporting about high-profile newsmakers to representing power players in business, she is uniquely positioned to distinguish Viant\xe2\x80\x99s corporate communications.
"\nCastillo-Paff is a bilingual communications leader with more than 15 years of transformational oversight in media relations, financial communications, corporate social responsibility, public affairs, and crisis management.
Viant is an Advertising Age 2021 Best Places to Work award winner and the Adelphic DSP is featured on AdExchanger\xe2\x80\x99s 2021 Programmatic Power Players list.