CleverTap Report: eCommerce businesses employing real-time personalization see 7x more purchases than those who don't
The findings are based on a detailed analysis of 500,000 messages across 43 global eCommerce businesses.
- The findings are based on a detailed analysis of 500,000 messages across 43 global eCommerce businesses.
- CleverTap found that eCommerce businesses leveraging use-case based personalization strategies saw 6x more purchases than the industry average, and 7x more purchases than businesses relying on blanket, one-size-fits all personalization strategies.
- Steady businesses overlooked L1 personalization; underestimating the power of simple demographic personalization which limited engagement at the generic level.
- With a strategic mix of personalization techniques eCommerce businesses can overperform industry benchmarks by 6x; elevating their brands from striving or steady to stellar status."