Hip-Hop Legend Doug E. Fresh Drops a Beat to Support Redesign of McCormick® Herbs & Spices
HUNT VALLEY, Md., Aug. 22, 2023 /PRNewswire/ -- Hip-Hop icon and beatboxing pioneer Doug E. Fresh and the McCormick® brand today released an original song and accompanying music video to celebrate two milestones - the brand's first bottle redesign in nearly 40 years and the 50th anniversary of hip-hop. A Hip-Hop Hall of Fame inductee and BET Hip-Hop Awards Icon honoree, Fresh delivers an original song featuring bold, sizzling beats in the kitchen, the pop of the new SnapTight™ lid snapping, along with lyrics to savor.
- "I'm back in the kitchen, cooking up some hot new sounds to introduce McCormick's new red caps, which are designed to keep flavor fresh, like me," said hip-hop legend Doug E. Fresh.
- "I've used McCormick seasonings for as long as I can remember and I'm excited to collaborate with the brand to add some of my flavor using their iconic herbs and spices.
- Fresh will be sharing his savory version of Spiced Cod with Mashed Plantains, and leading class participants through the recipe.
- To download high-resolution images of Doug E. Fresh's recipe and of him cooking, and the redesigned bottles, please click HERE .