Fender Custom Shop

FENDER CELEBRATES 70 YEARS OF THE STRATOCASTER®--THE MOST PLAYED, SOUGHT AFTER, AND BELOVED MODEL IN MUSIC HISTORY

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Tuesday, March 5, 2024

HOLLYWOOD, Calif., March 5, 2024 /PRNewswire/ -- Fender Musical Instruments Corporation (FMIC) is celebrating the 70th Anniversary of the Stratocaster® guitar, an unrivaled and iconic masterpiece from the visionary portfolio of founder, Leo Fender. What distinguishes the Stratocaster® is not just its remarkable pedigree, but its capacity to transcend genre, skill levels, and any qualifying parameter. Beloved by enthusiasts with even a passing interest in music, the Stratocaster® holds a special place in the hearts of collectors, seasoned professionals, and dedicated fans who revere this famed model. To commemorate this remarkable milestone, Fender's year-long celebration goes beyond mere nostalgia. It encompasses the release of seven new models, each meticulously designed to pay homage to the Stratocaster® guitars' enduring legacy. These models, featuring two existing classics adorned in the Stratocaster® guitars famous 2-Color Sunburst finish and five limited edition anniversary models, symbolize Fender's commitment to innovation, acknowledging the evolving musical landscape and mission to inspire the next generation of players, ensuring the Stratocaster® guitars influence continues to resonate for years to come.

Key Points: 
  • When he picked up his Stratocaster®, strap yourself in, because he's going to take you on a wild, free ride.
  • "After 70 years, the Stratocaster® guitar is the electric guitar most often played by today's artists, on stage, in studio and at home.
  • To honor the celebration, Fender is unveiling a new line of 70th Anniversary Stratocaster® models, only available for purchase in 2024.
  • In addition, the Fender Custom Shop is unveiling a limited-edition collection that celebrates the rich heritage and legacy of this remarkable instrument.

Levitt Foundation Announces Spend Down of $150 Million in Assets to Build Movement for Free Concerts Across America

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Thursday, November 30, 2023

LOS ANGELES, Nov. 30, 2023 /PRNewswire/ -- The Mortimer & Mimi Levitt Foundation, a social impact funder at the intersection of music, public space, and community building, today announced it will spend down its $150M in assets over the next two decades and will close its doors in 2041. This shift will significantly increase the Foundation's ability to support thousands of free outdoor concerts in communities across America, fueling the movement for centering arts investments in public spaces as a key driver for positive change, building social capital and economic vitality in communities.

Key Points: 
  • Together with his wife, Mimi, the couple created the Levitt Foundation in 1966 to support the arts, culture, and education and became noted New York City philanthropists.
  • "When my father handed me the reins of the Foundation, we knew free concerts would make a difference in communities," said Levitt Hirsch.
  • The Levitt Foundation is a rarity amongst arts funders in deciding to become a spend down foundation.
  • With no front row or back row, Levitt concerts offer multiple opportunities for social connection.

JL Audio Custom Shop Lets Customers Personalize and Order Factory Customized M6 and M7 Marine Speakers and Subwoofers

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Thursday, March 23, 2023

MIRAMAR, Fla., March 23, 2023 /PRNewswire/ -- JL Audio, manufacturer of high-performance marine audio systems, today announced the launch of JL Audio Custom Shop at jlaudio.com. JL Audio Custom Shop provides customers and dealers a fast and fun way to personalize and order factory-customized M6 and M7 marine loudspeakers and subwoofers to match any desired aesthetic.

Key Points: 
  • JL Audio Custom Shop provides customers and dealers a fast and fun way to personalize and order factory-customized M6 and M7 marine loudspeakers and subwoofers to match any desired aesthetic.
  • JL Audio Custom Shop provides customers with a fun way to order factory-personalized marine loudspeakers and subwoofers.
  • Off-the-shelf JL Audio M6 and M7 marine speakers and subwoofers already look excellent, but JL Audio Custom Shop provides customers a way to personalize them to fit the exact look they're after.
  • JL Audio marine loudspeakers and subwoofers that eligible for Custom Shop factory customization include:
    All factory customized Custom Shop M6 and M7 products carry the same warranty as their off-the-shelf counterparts and maintain the same durability to marine elements like saltwater and UV exposure.

DeFeet Supports Uphill Climb Documentary With Limited Edition Sock

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Thursday, October 13, 2022

HILDEBRAN, N.C., Oct. 13, 2022 /PRNewswire/ -- DeFeet announces the release of a limited edition Uphill Climb Aireator sock to help support the production of the independent documentary, Uphill Climb: The Women Who Conquered the Impossible Race.

Key Points: 
  • HILDEBRAN, N.C., Oct. 13, 2022 /PRNewswire/ -- DeFeet announces the release of a limited edition Uphill Climb Aireator sock to help support the production of the independent documentary, Uphill Climb: The Women Who Conquered the Impossible Race.
  • We are thrilled to support Uphill Climb so this incredible story will be told to the world," said Shane Cooper, DeFeet founder and CEO.
  • The Uphill Climb sock comes in two vibrant colorways and features a distinctive ombre design that will appeal to cyclists.
  • About DeFeet: DeFeet was founded in Hildebran, North Carolina in 1992 by Shane and Hope Cooper.

FENDER CUSTOM SHOP™ AND ILLUMINATION JOIN FORCES TO CREATE ONE-OF-A-KIND "FENDER® x MINIONS: THE RISE OF GRU" COLLECTION TO SUPPORT FENDER PLAY FOUNDATION™, MUSIC EDUCATION IN LOS ANGELES

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Friday, July 22, 2022

HOLLYWOOD, Calif., July 22, 2022 /PRNewswire/ -- Fender Custom Shop™ (FCS) and The Fender Play Foundation™ (FPF) today announced the "Fender® x Minions: The Rise of Gru" Collection in collaboration with legendary animation studio Illumination and its recent release of Minions: The Rise of Gru. To continue supporting the Foundation's efforts to equip, educate and inspire the next generation of players, all proceeds from the sales of the Minions: The Rise of Gru inspired instruments will support the FPF's music education programs with elementary and middle school students in Los Angeles. With the otherworldly creativity of Illumination designers, Fender Custom Shop Master Builders built one-of-a-kind instruments inspired by the beloved Minions universe and the importance of music to the franchise. Each creation was thoughtfully crafted in a collaborative effort to create stunning, unique, and endearing guitars that will be loved for many years to come. The collection of bespoke, master-built guitars, bass and ukulele are available for purchase globally. Information on how to buy any model is available on fender.com or by contacting [email protected]

Key Points: 
  • With the otherworldly creativity of Illumination designers, Fender Custom Shop Master Builders built one-of-a-kind instruments inspired by the beloved Minions universe and the importance of music to the franchise.
  • Together, we are harnessing the power and creativity of our movies and characters to help expand equitable access to music and arts education for all."
  • Fender x Minions: The Rise of Gru Collection includes:
    Masterbuilt by Kyle McMillin, the custom Minions Stratocaster guitar is a Dakota Red guitar outfitted with unique fret markers and pearl inlays.
  • Thorn commented on his Otto's Moon Bass guitar: "The Illumination team is an incredibly talented group of artists and designers.

Byrna Enables Recurring Purchase Subscriptions of Ammo and CO2 on Website

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Thursday, June 2, 2022

ANDOVER, Mass., June 2, 2022 /PRNewswire/ -- Byrna Technologies Inc. (NASDAQ: BYRN) ("Byrna", "the Company", "we" or "us") is excited to announce the launch of our subscribe and save program on www.byrna.com. Customers selecting the subscription plan will save 10% off their future orders of qualifying ammo and CO2 with delivery options of two, four, six or eight weeks. Luan Pham, Chief Marketing and Revenue Officer, stated that "the launch of our subscribe and save program will ensure customers never run out of practice ammo or CO2 for consistent backyard training and recreation. We recommend that our customers become extremely familiar with their Byrna Launchers in preparation for a tense situation where they must rely on their training to defend themselves and their families."

Key Points: 
  • Customers selecting the subscription plan will save 10% off their future orders of qualifying ammo and CO2 with delivery options of two, four, six or eight weeks.
  • Byrna is pleased to announce the opening of its "Custom Shop" in its Melbourne, FL facility.
  • Byrna will offer five (5) custom Byrna wrap installation options on www.byrna.com for the price of $99.
  • For more information on the Company, please visit the corporate website here or the Company's investor relations site here .

Fender And Lexus Partner To Release The Fender® Lexus LC Stratocaster® Guitar

Retrieved on: 
Tuesday, October 5, 2021

Chosen for their passion for bold design, intuitive technology and Takumi craftsmanship, Fender's, Fender's alliance with Lexus brings to life the Fender Lexus LC Stratocaster.

Key Points: 
  • Chosen for their passion for bold design, intuitive technology and Takumi craftsmanship, Fender's, Fender's alliance with Lexus brings to life the Fender Lexus LC Stratocaster.
  • Fender Custom Shop will be releasing 100 team-built Fender Lexus LC Stratocaster guitars globally.
  • "Collaborating with Lexus to conceptualize, design and build the Fender Lexus LC Stratocaster has been an incredible ride," said Mike Lewis, VP of product development, Fender Custom Shop.
  • The all-new master designed Fender Lexus LC Stratocaster guitar is the newest custom-built piece designed by Fender Custom Shop Principal Master Builder Ron Thorn.

Barrett-Jackson and Fender® Custom Shop Collaborate on 1969 Ford Mustang Resto-Mod with Matching Fender Custom ’69 Stratocaster® Guitar, Tone Master® Deluxe Reverb® Amplifier

Retrieved on: 
Friday, January 29, 2021

Barrett-Jackson s new in-house custom builds shop, Barrett-Jackson Builds, and the esteemed Fender Custom Shop today announced their collaboration on a custom 1969 Ford Mustang fastback with a matching guitar the Fender Custom 69 Stratocaster and Tone Master Deluxe Reverb amplifier custom fitted to the cars trunk.

Key Points: 
  • Barrett-Jackson s new in-house custom builds shop, Barrett-Jackson Builds, and the esteemed Fender Custom Shop today announced their collaboration on a custom 1969 Ford Mustang fastback with a matching guitar the Fender Custom 69 Stratocaster and Tone Master Deluxe Reverb amplifier custom fitted to the cars trunk.
  • View the full release here: https://www.businesswire.com/news/home/20210129005470/en/
    Barrett-Jacksons new in-house custom builds shop, Barrett-Jackson Builds, and the esteemed Fender Custom Shop today announced their collaboration on a custom 1969 Ford Mustang fastback with a matching guitar the Fender Custom 69 Stratocaster and Tone Master Deluxe Reverb amplifier custom fitted to the cars trunk.
  • If the Fender Stratocaster was a car, it would be a Mustang Fastback, said Mike Lewis, VP of Product Development at the Fender Custom Shop.
  • For images of the Fender Custom 69 Stratocaster, Fender Tone Master Deluxe Reverb Amp and the 1969 Ford Mustang Resto-Mod finished and in progress, click here .