Rakuten Advertising

Rakuten Advertising Announces AI-Driven Partnership Discovery Solution to Connect Advertisers with the Most Effective Publisher Partners

Retrieved on: 
Tuesday, January 16, 2024
Rakuten, Classification, ASW, Filter, Rakuten Advertising, Intelligence, Society, Business model, Silver, Advertising, Cons, Pros, Marketing, News

LAS VEGAS, Jan. 16, 2024 /PRNewswire/ -- Rakuten Advertising, the leading global affiliate marketing network, revealed its plans to launch Partnership Discovery, the latest artificial intelligence investment as part of the company's Affiliate Intelligence platform and vision, at Affiliate Summit West 2024 in Las Vegas. Partnership Discovery leverages AI to help advertisers identify the most effective publisher partners for product-specific affiliate campaigns to drive higher audience engagement and more revenue. Publishers will also benefit from showcasing the strengths of their audiences to the advertisers for which they can deliver the strongest results.

Key Points: 
  • Partnership Discovery leverages AI to help advertisers identify the most effective publisher partners for product-specific affiliate campaigns to drive higher audience engagement and more revenue.
  • Offer advertisers alternative search terms and categories to find optimal publisher partners to reach audiences at both category and product levels.
  • "The launch of Partnership Discovery will bring Rakuten Advertising's vision for Affiliate Intelligence to life," says Nick Stamos, CEO of Rakuten Advertising.
  • Partnership: Filter by publisher status to identify new publisher partners, or re-engage existing partners to maximize reach, tap into new audiences, or re-engage with loyal shoppers.

Rakuten to Present Optimism 2024 Conference in the US

Retrieved on: 
Tuesday, December 5, 2023
Rakuten, SAN, Optimism, Rakuten Advertising, Consumer, Mecum Dealmakers, Marketing, Rakuten Rewards, Environment, Human

SAN MATEO, Calif., Dec. 5, 2023 /PRNewswire/ -- For the first time in five years, Rakuten Optimism, hosted by Rakuten International, will return to the U.S. on May 29-31, 2024 in Carlsbad, Calif. Under the theme of "Fueling Meaningful Connections," Rakuten's U.S. flagship event will gather thousands of retail marketing leaders and professionals at the Omni La Costa Resort & Spa for the season's biggest marketing conference to connect, inspire and celebrate innovation.

Key Points: 
  • Expanding the reach and power of its shared brand across its network of premium advertisers and partners, Rakuten Optimism 2024 will bring together Rakuten Rewards ' retail clients, agencies and brand partners, with Rakuten Advertising 's core audience of advertisers, publishers, and agencies.
  • The event will build on the success of Rakuten Advertising's DealMaker conference with a two-day program examining and celebrating the latest innovations in performance marketing and digital advertising.
  • Highlights for Rakuten Optimism 2024 will include:
    A more detailed agenda and content themes will be announced soon.
  • For more information on Rakuten Optimism 2024 or for sponsorship inquiries, email [email protected] .

33Across Announces Promotion of Lisa Mollura to Chief Marketing Officer

Retrieved on: 
Tuesday, November 14, 2023
Marketing, Growth, Cookie, Community strategy, Zurich Insurance Group, Rakuten Advertising, Lexicon, Advertising, CMO

NEW YORK, Nov. 14, 2023 /PRNewswire/ -- 33Across, an addressable infrastructure designed for the open web, today announces Lisa Mollura's promotion from Vice President of Marketing to Chief Marketing Officer (CMO). With nearly a decade of commitment to the company, Mollura has played an integral role in the company's transformation, guiding the marketing and communications efforts for the company from a programmatic platform to a leading addressable infrastructure, propelled by the innovative identity solution, Lexicon.

Key Points: 
  • A Decade-Long Dedication to 33Across, Mollura Drives 33Across' Marketing and Communications Strategy
    NEW YORK, Nov. 14, 2023 /PRNewswire/ -- 33Across , an addressable infrastructure designed for the open web, today announces Lisa Mollura's promotion from Vice President of Marketing to Chief Marketing Officer (CMO).
  • "In the past ten years, Lisa has held and led every position in marketing at 33Across, excelling at every opportunity to improve our customer relations and corporate brand.
  • Given 33Across' impressive growth, Mollura's proficiency in diverse marketing strategies plays an important role in the company's plan for further expansion.
  • Prior to 33Across, Mollura held noteworthy roles at Rakuten Advertising and Zurich North America .

Rakuten Advertising Unveils CTVision+, its CTV Content Marketplace Reaching Millions of European Streamers

Retrieved on: 
Monday, October 16, 2023
European, Advertising, Rakuten TV, Rakuten, Samsung Electronics, Virgin Media, Rakuten Advertising, Samsung, Smart TV, CTV, Connected, Mobile phone

LONDON, Oct. 16, 2023 /PRNewswire/ -- Rakuten Advertising has launched CTVision+, a new Connected TV (CTV) portfolio of premium content and brand-safe advertising inventory from top-tier European CTV publishers. From riveting dramas to adrenaline-pumping sports events, CTVision+ will empower advertisers to showcase their brand messages at scale alongside a wide variety of captivating content—all accessible by a white glove service from experienced Rakuten Advertising media experts. CTVision+ is initially available in the UK and will debut soon in other parts of Europe.

Key Points: 
  • LONDON, Oct. 16, 2023 /PRNewswire/ -- Rakuten Advertising has launched CTVision+, a new Connected TV (CTV) portfolio of premium content and brand-safe advertising inventory from top-tier European CTV publishers.
  • Additionally, CTVision+ delivers premium inventory alongside high quality content from trusted CTV brands, including Samsung TV Plus, Virgin Media, Filmzie, LoveTV Channels, and wedotv.
  • "CTV has created a massive shift in how people engage with content and advertisers make media-buying decisions, and the fragmented CTV landscape is a real challenge for agencies and brands," said Nick Stamos, CEO, Rakuten Advertising.
  • With the launch of CTVision+ in the UK, Rakuten TV inventory is now only available as part of the new CTVision+ rate card from Rakuten Advertising.

Rakuten Rewards Appoints Julie Van Ullen as Chief Revenue Officer

Retrieved on: 
Wednesday, August 30, 2023
Comcast, Advertising, Rakuten Rewards, Rakuten, Rakuten Advertising, Marketing, Internet, Freewheel, Human, Interactive Advertising Bureau, IAB, SAN, OpenX, Growth, Cryptocurrency

SAN MATEO, Calif., Aug. 30, 2023 /PRNewswire/ -- Rakuten Rewards , the leading Cash Back shopping platform and a subsidiary of internet services giant Rakuten Group, Inc., has promoted Julie Van Ullen to Chief Revenue Officer (CRO).

Key Points: 
  • SAN MATEO, Calif., Aug. 30, 2023 /PRNewswire/ -- Rakuten Rewards , the leading Cash Back shopping platform and a subsidiary of internet services giant Rakuten Group, Inc., has promoted Julie Van Ullen to Chief Revenue Officer (CRO).
  • Reporting to Rakuten Rewards and Rakuten International CEO Amit Patel, Van Ullen will lead the company's revenue-generating, sales support and product marketing operations.
  • Van Ullen was previously Managing Director and Head of Revenue at Rakuten Rewards, where she oversaw monetization strategies to bring the best merchants, consumer experience, and value to Rakuten members.
  • "Rakuten is an undisputed leader in strategic performance marketing, offering the unique combination of scale, influence, personalized targeting, a highly engaged audience, and an unparalleled ability to incentivize conversion," said Julie Van Ullen, CRO at Rakuten Rewards.

Strategic Marketing Executive Brings Deep AI, eCommerce Tech, Marketing Tech, and Ad Tech Experience to Chief Outsiders

Retrieved on: 
Tuesday, August 1, 2023
ESW, Software as a service, The arts, Rakuten Advertising, Marketing, Fraction, The Trade Desk, CMOS, E-commerce, CP/M, CMO, Kirschner, ABM, MRR, Growth, Sales, Fine chemical, Management, AI

Recently, Kirschner joined Chief Outsiders’ team of more than 120 Fractional Chief Marketing Officers (CMOs) and Fractional Chief Sales Officers (CSOs).

Key Points: 
  • Recently, Kirschner joined Chief Outsiders’ team of more than 120 Fractional Chief Marketing Officers (CMOs) and Fractional Chief Sales Officers (CSOs).
  • “We’re pleased to add his deep technology and eCommerce industry experience to our battle-tested network of marketing professionals.”
    With a substantial background in AI, eCommerce tech, marketing tech, and ad tech, Kirschner drives topline growth, scale, and product differentiation through integrated marketing programs, analytics, and holistic go-to-market strategies.
  • At Chief Outsiders, Kirschner works with the CEOs of middle-market technology, AI, SaaS, and eCommerce industry companies to accelerate sales and market share growth .
  • Kirschner’s executive marketing experience also includes service as Chief Marketing Officer at ESW cross-border ecommerce, Albert.ai, and The Trade Desk.

Rakuten Advertising Unveils Audience Engine to Enhance Collaboration and Personalization of Affiliate Campaigns

Retrieved on: 
Tuesday, May 2, 2023
SlickDeals, Rakuten Advertising, Partnership, SAN, Advertising, Mecum Dealmakers, CRM, The Audience Engine, Rakuten

SAN MATEO, Calif., May 2, 2023 /PRNewswire/ -- Rakuten Advertising has launched Audience Engine—a groundbreaking technology that compensates publishers based on the purchasing power of their most valuable audience segments while offering advertisers innovative personalization features. Debuting at Rakuten Advertising's annual DealMaker event, Audience Engine empowers publishers to utilize first-party data to establish tailored commission rates that leverage audiences with the highest potential value for advertisers. Publishers can then deliver personalized messages and offers to incentivize those audiences.

Key Points: 
  • This collaboration between publishers and advertisers results in custom campaigns that ensure optimum performance and fair incentives for publishers.
  • "Audience Engine turns the traditional affiliate commission structure on its head by prioritizing audience value over clicks," says Nick Stamos, CEO at Rakuten Advertising.
  • "We were excited when Rakuten came to us with the Audience Engine opportunity," said Rose Blackmore, Global VP of Partnerships at DealMoon.
  • In addition, advertisers will be able to enhance affiliate campaign personalization by incorporating their Customer Relationship Management (CRM) data in Audience Engine.

Rakuten Advertising Adopts SpringServe Tiles to Strengthen Impact of Ad-Supported Campaigns on Rakuten TV

Retrieved on: 
Thursday, February 16, 2023
Television, VOD, Rakuten TV, CTV, Rakuten, Rakuten Advertising, International, AVOD, SVOD, TVOD, Advertising, Mobile phone, Magnite

LONDON, Feb. 16, 2023 (GLOBE NEWSWIRE) -- SpringServe, the leading independent TV ad serving platform now part of Magnite (Nasdaq: MGNI), today announced that Rakuten Advertising has adopted the SpringServe Tiles solution to strengthen the impact of ad-supported campaigns on Rakuten TV.

Key Points: 
  • LONDON, Feb. 16, 2023 (GLOBE NEWSWIRE) -- SpringServe, the leading independent TV ad serving platform now part of Magnite (Nasdaq: MGNI), today announced that Rakuten Advertising has adopted the SpringServe Tiles solution to strengthen the impact of ad-supported campaigns on Rakuten TV.
  • As one of the leading VOD platforms in Europe combining TVOD, SVOD and AVOD services, integrating the SpringServe Tiles format within Rakuten TV will allow brands to balance personalisation and monetisation, while preserving the user experience.
  • “At Rakuten Advertising, we’re always looking for ways to maximise the impact of our client’s advertising campaigns.
  • Tiles provides new ad monetisation opportunities for advertisers looking to reach engaged users on CTV home screens and its use within the Rakuten TV app highlights the product’s flexibility.

Rakuten Advertising named mThink's Best Affiliate Network for 12 Consecutive Years

Retrieved on: 
Tuesday, January 31, 2023
Sale, Data science, Affiliate network, Blue-ribbon committee, Advertising, CPS, Ecosystem, SAN, Rakuten Advertising, Research, Blue book

SAN MATEO, Calif., Jan. 31, 2023 /PRNewswire/ -- Rakuten Advertising has been named the world's best affiliate network for the 12th year in a row by mThink —publishers of the Blue Book performance marketing network rankings.

Key Points: 
  • SAN MATEO, Calif., Jan. 31, 2023 /PRNewswire/ -- Rakuten Advertising has been named the world's best affiliate network for the 12th year in a row by mThink —publishers of the Blue Book performance marketing network rankings.
  • The Blue Book Best Cost Per Sale (CPS) Affiliate Networks list is chosen by the global performance marketing community's advertisers and publishers.
  • "For 12 years in a row, Rakuten Advertising has remained at the top of our list as the #1 affiliate network," says Chris Trayhorn, Founder and CEO of mThink.
  • "Being recognized as the best affiliate network by our partners and peers for 12 consecutive years is a testament to our team's hard work and dedication," said Nick Stamos, CEO, Rakuten Advertising.

Award Winning Marketing Agency, Advertise Purple, is Named Fastest Growing Company By Inc. Magazine for the Fifth Year Running

Retrieved on: 
Monday, October 17, 2022
News, Advertising, Rakuten Advertising, Development, Technology, Growth, Purple, Platinum, Inc. (magazine), Program, VC, Marketing, Industry, Platinum Partners, Ecosystem, Blog, Morale, GLOBE, Success, Angel investor, OPM, Online shopping, Public relations

Their CEO and founder Kyle Mitnick, explains how he has led Advertise Purple to the top:

Key Points: 
  • Their CEO and founder Kyle Mitnick, explains how he has led Advertise Purple to the top:
    What an honor to make this list for the fifth consecutive year.
  • Since the early days at Advertise Purple, weve made a concerted effort to push the boundaries of what is possible in our ecosystem.
  • Today, we get to celebrate those decisions and reflect on our successes.
  • To find out more about Advertise Purple or to learn further information on their affiliate tracking software, Purply, as well as how their award-winning affiliate strategy can help your company, please visit their website at advertisepurple.com .