Jaya Apparel Group, Owner of Cinq à Sept and Likely Brands, Secures Growth Equity Investment from Brand Velocity Group
Jaya Apparel Group (“Jaya”) today announced that it has received a strategic investment from Brand Velocity Group (“BVG”) - an innovative private equity firm which last year launched a Fashion and Apparel vertical with industry luminary Gary Wassner.
- Jaya Apparel Group (“Jaya”) today announced that it has received a strategic investment from Brand Velocity Group (“BVG”) - an innovative private equity firm which last year launched a Fashion and Apparel vertical with industry luminary Gary Wassner.
- The partnership will expand business opportunities, fuel sales growth and foster global expansion efforts for Jaya.
- Having previously built highly successful labels such as Elizabeth and James, Jaya later transitioned its efforts to focus on its owned brand strategy, with labels including Cinq à Sept and Likely.
- Cinq à Sept and Likely currently offer ready-to-wear styles, in addition to Cinq à Sept’s recently launched beachwear line.