Wahoo Fitness

United Sports Brands Rejoins Norwest Equity Partners Portfolio

Retrieved on: 
Monday, November 27, 2023

Norwest Equity Partners (“NEP”), a leading middle market investment platform founded in 1961, has acquired United Sports Brands (“USB” or the “Company”), a dynamic portfolio of category-defining sporting goods and active lifestyle brands.

Key Points: 
  • Norwest Equity Partners (“NEP”), a leading middle market investment platform founded in 1961, has acquired United Sports Brands (“USB” or the “Company”), a dynamic portfolio of category-defining sporting goods and active lifestyle brands.
  • With a collection of six unique brands — Shock Doctor, McDavid, Cutters, Nathan, PEARL iZUMi, and Glukos — USB is dedicated to advancing athletes with best-in-class sports performance and protective products.
  • NEP’s history with USB brands dates to 2008, when it acquired Shock Doctor as part of its consumer products portfolio.
  • NEP sold Shock Doctor to Bregal Partners in 2014, which subsequently turned into United Sports Brands after expanding the brand portfolio through numerous acquisitions under Armand’s leadership.

AMERICA'S FIRST PRO CYCLING LEAGUE, THE NATIONAL CYCLING LEAGUE (NCL), ANNOUNCES MULTI-DAY LINEUP OF COMMUNITY EVENTS CULMINATING WITH THE NCL MIAMI BEACH INVITATIONAL RACE

Retrieved on: 
Monday, April 3, 2023

MIAMI, April 3, 2023 /PRNewswire/ -- The National Cycling League (NCL), the world's first professional cycling league, today announced a week-long set of action-packed festivities taking place across Miami from April 2 through April 8, leading up to the much-anticipated, first-ever cycling race of the NCL. Spanning the iconic streets of South Beach and Miami's historic Art Deco District, the inaugural NCL Miami Beach Invitational Race Week is free and open to the public and will include community rides with Olympians, professional races and a speaker series.

Key Points: 
  • Spanning the iconic streets of South Beach and Miami's historic Art Deco District, the inaugural NCL Miami Beach Invitational Race Week is free and open to the public and will include community rides with Olympians, professional races and a speaker series.
  • Fans can watch NCL competitive races in person for free or in preferred VIP seating , or stream live on the Global Cycling Network, GCN+.
  • Cycling is currently the second most popular participatory sport in the world with over 50+ Million cyclists in the U.S. alone and 2 billion cyclists worldwide.
  • Historically, however, there has been little to no professional fandom in the US and no formal league has existed up until now with the debut of The National Cycling League.

National Cycling League Announces Strategic Partnership with Wahoo Fitness

Retrieved on: 
Thursday, February 23, 2023

MIAMI, Feb. 23, 2023 /PRNewswire/ -- The National Cycling League, the first of its kind professional sports league built around values of diverse ownership, gender equality, technology, and sustainability, today announced a 2-year strategic partnership with leading endurance athlete fitness technology company Wahoo Fitness. The NCL's two co-ed professional cycling teams – the Denver Disruptors and Miami Nights – will train and compete exclusively with Wahoo products and software. Additionally, Wahoo will be the presenting sponsor for their training camps in Phoenix, Arizona, from February 21 – March 2, 2023.

Key Points: 
  • Wide-ranging 2-year partnership encompasses technology, training, competitions, and fan experience
    MIAMI, Feb. 23, 2023 /PRNewswire/ -- The National Cycling League, the first of its kind professional sports league built around values of diverse ownership, gender equality, technology, and sustainability, today announced a 2-year strategic partnership with leading endurance athlete fitness technology company Wahoo Fitness.
  • The NCL's two co-ed professional cycling teams – the Denver Disruptors and Miami Nights – will train and compete exclusively with Wahoo products and software.
  • "We are proud to align with Wahoo Fitness, a leader in sports technology innovation.."
    "We are proud to align with Wahoo Fitness, a leader in sports technology innovation, to create a top-to-bottom integration with the NCL," said NCL Co-Founder and CEO, Paris Wallace.
  • Mike Saturnia, Wahoo Fitness CEO, commented, "Wahoo has been driving innovation in connected cycling technology since 2009 and we are excited to see the National Cycling League take an innovative approach to professional cycling in the United States.

Max Borges Agency Celebrates Two Decades of PR Excellence

Retrieved on: 
Tuesday, May 17, 2022

2022 marks an exciting and well-deserved milestone for the Max Borges Agency (MBA).

Key Points: 
  • 2022 marks an exciting and well-deserved milestone for the Max Borges Agency (MBA).
  • Its amazing to look back at the hundreds of brands we helped grow their business, said Max Borges, CEO, MBA.
  • He scaled the agencys growth as an entrepreneur, not a PR practitioner, with no traditional PR background.
  • Founded in 2002, Max Borges Agency is a PR agency that helps ambitious, innovative consumer brands launch cool stuff through year-round national media attention.

Wahoo Marks Its Leadership in the Connected Fitness Space for Endurance Athletes, with the Acquisition of RGT Cycling and Launch of Wahoo X Subscription Service

Retrieved on: 
Tuesday, April 26, 2022

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20220426005945/en/
    Wahoo Marks its Leadership in the Connected Fitness Space for Endurance Athletes, with the Acquisition of RGT Cycling and Launch of Wahoo X Subscription Service (Photo: Wahoo)
    Wahoo RGT represents the next generation of virtual cycling, allowing cyclists to ride, race and explore on highly-detailed virtual roads, either alone or with others.
  • Powered by an advanced physics engine, Wahoo RGT provides realistic drafting, cornering and braking, making it less like a video game and more like an immersive cycling simulator.
  • The acquisition of RGT Cycling and the launch of the new Wahoo X subscription service gives athletes more options, more convenience, and more control over how they train, said Mike Saturnia, CEO of Wahoo.
  • For additional information on the Wahoo X subscription service, Wahoo SYSTM, and Wahoo RGT, please visit www.wahoofitness.com/wahoo-x-subscription .

Wahoo Fitness Accelerates Innovation by Leveraging OpsHub Migration Manager for Multi-Jira Consolidation to the Cloud

Retrieved on: 
Tuesday, March 22, 2022

PALO ALTO, Calif. and ATLANTA, March 22, 2022 /PRNewswire-PRWeb/ -- OpsHub, Inc. enables Wahoo Fitness, the leading US-based fitness technology company, to accelerate innovation by consolidating multiple Jira instances using OpsHub Migration Manager (OMM).

Key Points: 
  • PALO ALTO, Calif. and ATLANTA, March 22, 2022 /PRNewswire-PRWeb/ -- OpsHub, Inc. enables Wahoo Fitness, the leading US-based fitness technology company, to accelerate innovation by consolidating multiple Jira instances using OpsHub Migration Manager (OMM).
  • Traditional approaches to consolidation often involve a big bang migration approach leading to loss of data fidelity and significant downtime.
  • Due to its disruptive impact, the Big-Bang approach was not an option for Wahoo Fitness.
  • OpsHub's agile migration approach enabled Wahoo Fitness to successfully overcome the communication and traceability challenges without compromising data fidelity or employee productivity.

Atlanta Track Club Partners With Wahoo Fitness

Retrieved on: 
Tuesday, October 19, 2021

Atlanta Track Club announced Wahoo Fitness as the official wearable partner of the Invesco QQQ Thanksgiving Day Half Marathon events and Publix Atlanta Marathon weekend.

Key Points: 
  • Atlanta Track Club announced Wahoo Fitness as the official wearable partner of the Invesco QQQ Thanksgiving Day Half Marathon events and Publix Atlanta Marathon weekend.
  • "Like Atlanta Track Club, Wahoo Fitness is proudly based right here in Running City USA," said Rich Kenah, Atlanta Track Club's Executive Director.
  • Founded in 2009 by Chip Hawkins, a member of Atlanta Track Club's Masters Team, Wahoo provides walkers, runners and cyclists with a better way to track, measure and share their training data.
  • Atlanta Track Club is a nonprofit committed to creating an active and healthy Atlanta.

Rhône Announces Investment in Wahoo Fitness

Retrieved on: 
Wednesday, July 7, 2021

Rhne, a global private equity firm with a focus on investments in businesses with a transatlantic presence, announced today an agreement to make a significant equity investment in Wahoo Fitness (Wahoo or the company), a leader in innovative fitness technology for indoor cycling and endurance training.

Key Points: 
  • Rhne, a global private equity firm with a focus on investments in businesses with a transatlantic presence, announced today an agreement to make a significant equity investment in Wahoo Fitness (Wahoo or the company), a leader in innovative fitness technology for indoor cycling and endurance training.
  • As part of this transaction, Wahoo founder and Chairman Chip Hawkins and the companys management team, including Chief Executive Officer Mike Saturnia, will make significant reinvestments alongside Rhne.
  • Chip Hawkins, founder and Chairman of Wahoo Fitness, said: Rhnes investment marks an exciting new chapter for Wahoo.
  • Located in Atlanta, GA, Wahoo Fitness offers a full ecosystem of sensors and devices for runners, cyclists, and general fitness enthusiasts.

North America Indoor Cycling Software Market Forecast to 2027: COVID-19 Impacts with SpiviTech, Stages Indoor Cycling, TrainerRoad, Wahoo Fitness, & Zwift Dominating - ResearchAndMarkets.com

Retrieved on: 
Thursday, January 14, 2021

North America Indoor Cycling Software Market is expected to reach US$ 90.80 million by 2027 from US$ 50.15 million in 2019.

Key Points: 
  • North America Indoor Cycling Software Market is expected to reach US$ 90.80 million by 2027 from US$ 50.15 million in 2019.
  • The report provides trends prevailing in the North America indoor cycling software market along with the drivers and restraints pertaining to the market growth.
  • However, accessibility of free software options and scarcity of awareness hinder the growth of North America indoor cycling software market.
  • SpiviTech Ltd.; Stages Indoor Cycling LLC; TrainerRoad, LLC; Wahoo Fitness; Zwift Inc. are among the leading companies in the North America indoor cycling software market.