United Sports Brands Rejoins Norwest Equity Partners Portfolio
Norwest Equity Partners (“NEP”), a leading middle market investment platform founded in 1961, has acquired United Sports Brands (“USB” or the “Company”), a dynamic portfolio of category-defining sporting goods and active lifestyle brands.
- Norwest Equity Partners (“NEP”), a leading middle market investment platform founded in 1961, has acquired United Sports Brands (“USB” or the “Company”), a dynamic portfolio of category-defining sporting goods and active lifestyle brands.
- With a collection of six unique brands — Shock Doctor, McDavid, Cutters, Nathan, PEARL iZUMi, and Glukos — USB is dedicated to advancing athletes with best-in-class sports performance and protective products.
- NEP’s history with USB brands dates to 2008, when it acquired Shock Doctor as part of its consumer products portfolio.
- NEP sold Shock Doctor to Bregal Partners in 2014, which subsequently turned into United Sports Brands after expanding the brand portfolio through numerous acquisitions under Armand’s leadership.