eCargo and McPherson’s Forge Distribution Partnership to Grow A’kin Product Line in China
eCargo Holdings Limited (ASX:ECG) (“eCargo”) and McPherson’s Limited (ASX:MCP) (“McPherson’s”) are pleased to announce a distribution partnership that will see eCargo become the exclusive distributor for McPherson’s A’kin skincare and haircare line in China.
- eCargo Holdings Limited (ASX:ECG) (“eCargo”) and McPherson’s Limited (ASX:MCP) (“McPherson’s”) are pleased to announce a distribution partnership that will see eCargo become the exclusive distributor for McPherson’s A’kin skincare and haircare line in China.
- An exclusive distribution partnership agreement was signed between beauty and health retailer McPherson’s and eCargo, a retail and eCommerce partner for brands looking to grow in the Asia market.
- Health & Beauty is a key vertical of focus for eCargo, and this partnership is consistent with our strategy of partnering with brands that have strong growth potential to scale in Asia.”
“eCargo has developed a strong niche in rapidly growing brands with an existing presence in Asia. - A’kin has been sold in China for over 5 years, and we are excited to leverage our wealth of experience within both offline and online distribution to maximise sales and drive brand growth in China, like we have done for other brands.”
Jade Peak, International Commercial Director at McPherson’s said of the partnership, “We are excited to partner with eCargo and benefit from their strong capability to support and grow overseas brands in the China market.”
“The Chinese beauty market represents a key strategic growth initiative for McPherson’s, and partnering with a group that has the right skills and capabilities to help execute on this strategy is a critical step in our growth aspirations in Asia.”