Mitch Gould’s ‘Powerhouse Trifecta’ Paved Way for Amazon’s Success With Health and Wellness Category
Retrieved on:
Thursday, June 10, 2021
BOCA RATON, FL, June 10, 2021 (GLOBE NEWSWIRE) -- Mitch Gould , CEO of Nutritional Products International , forged a Powerhouse Trifecta that jump-started Amazons new health and wellness category in the early 2000s.
Key Points:
- BOCA RATON, FL, June 10, 2021 (GLOBE NEWSWIRE) -- Mitch Gould , CEO of Nutritional Products International , forged a Powerhouse Trifecta that jump-started Amazons new health and wellness category in the early 2000s.
- Amazon needed products and I had the contacts to stock more than 150 brands onto the virtual shelves of Amazons brand new category.
- The Powerhouse Trifecta that helped make Amazons nutrition category a success consisted of Gould, Jeff Fernandez, who was a buyer on the Amazon team tasked with starting the new product category, and Kenneth E. Collin, who was a top sales executive in the sports nutrition industry.
- We were a Powerhouse Trifecta, Gould said, adding that Amazons health and wellness category now generates millions, if not billions, in sales every year.