OOh!media

Digital Sign Language: How to Thrive in the New Era of Pro AV and Out of Home Media

Retrieved on: 
Tuesday, December 19, 2023
Language, Marketing, DOOH, Barnes & Noble, Solomon Partners, OOh!media, Digital, COVID-19, Global Media Group, Pro, Face, Growth, Creativity

The book explores tech transformation in media, including Professional Audio Visual (Pro AV), on-premise and in-store media.

Key Points: 
  • The book explores tech transformation in media, including Professional Audio Visual (Pro AV), on-premise and in-store media.
  • It provides a comprehensive guide for the Pro AV hardware and software sectors, as well as marketers, media owners, and investors who want to comprehend and capitalize on the rapidly evolving and highly profitable Pro AV and Digital Out of Home (DOOH) media industries.
  • The book also explores the challenges and opportunities the Pro AV and DOOH media sectors each face in the wake of the COVID-19 pandemic, which has accelerated the adoption of digital communication and increased the demand for Pro AV.
  • “Digital Sign Language is a must-read for anyone who wants to learn how to thrive in the new era of Pro AV and Out of Home media,” Boidman said.

Rapport Partners with DOmedia to Set New Standard for OOH Media Agencies

Retrieved on: 
Wednesday, January 11, 2023
Software, The Interpublic Group of Companies, OOH, OOh!media, ROI, Rapport, Marketing, Online shopping

NEW YORK, Jan. 11, 2023 /PRNewswire-PRWeb/ -- Rapport, the out-of-home (OOH) media buying and planning agency of IPG Mediabrands, announced it has partnered with DOmedia, a technology company on a mission to change the way OOH media is bought and sold, to drive operational excellence and increase fluidity in the process of purchasing OOH placements.

Key Points: 
  • Clients to Benefit from Frictionless Planning and Buying of OOH Media | Rapport, the out-of-home (OOH) media buying and planning agency of IPG Mediabrands, announced it has partnered with DOmedia, a technology company on a mission to change the way OOH media is bought and sold, to drive operational excellence and increase fluidity in the process of purchasing OOH placements.
  • Rapport, will begin moving U.S. OOH buying and planning operations to the DOmedia platform in the coming months.
  • Rapport, will begin moving U.S. OOH buying and planning operations to the DOmedia platform in the coming months.
  • Demand for sophisticated audience-based OOH campaigns is rising, while only a small subset of U.S. OOH media can be bought programmatically.

oOh!media goes live on Ramco Global Payroll & HR

Retrieved on: 
Friday, March 18, 2022
Paragon, Human voice, European Commissioner for Innovation, Research, Culture, Education and Youth, Human, REST, Organization, Chatbot, USD, ESS, Culture, Tax, CNN International Europe/Middle East/Africa, Machine learning, Core, Ramco Systems, OOh!media, Australian Taxation Office, MSS, Ooh, Intelligence, Ramco, API, Imagination, Innovation, ANZ, Artificial intelligence, Technology, Knowledge, Thumb, ATO, Solution, Aviation, HRIS, ERP, HR, Online shopping, Management, Film, Bhāṣā

With modules for Core HR, Leave & Payroll together with ESS and MSS, Ramco Global Payroll is bundled with a next-gen innovative mobile application and chatbot, enabling employees to carry out most HR transactions without having to log into an application.

Key Points: 
  • With modules for Core HR, Leave & Payroll together with ESS and MSS, Ramco Global Payroll is bundled with a next-gen innovative mobile application and chatbot, enabling employees to carry out most HR transactions without having to log into an application.
  • also goes live with Single Touch Payroll (Phase 2) well ahead of the cut-off set by the Australian Taxation Office (ATO).
  • Rohit Mathur, Head Ramco Global Payroll Solution, Ramco Systems, said, "Ramco's track record of delivering successful payroll transformations globally has enabled us to replace multiple legacy systems and streamline manual processes for companies of all sizes.
  • Complete with mobile, chatbots, voice, and facial recognition-based workforce management, organizations can deploy Ramco Global Payroll & HR on-cloud, on premise or leverage as a managed service.

Social Media is a Highly Effective Amplifier of Out of Home Advertising Campaigns - Especially For Younger Generations, According to New Research From OAAA and The Harris Poll

Retrieved on: 
Thursday, November 18, 2021
OOh!media, OOH, CEO, Foundation, AR, Industry, Local government, Income, Population, Partnership, Out of Home Advertising Association of America, Human, Weather, VR, Public relations, Research report, Research, The Harris Poll, Association, Social media, DOOH, Intention, Public opinion, Ecosystem, Privacy, Multimedia, Internet, Employment, Gen, Generation Z, Growth, Marketing, Pharmaceutical industry

Almost three-fifths of U.S. consumers have engaged with OOH ads, including 85 percent of Gen Zers and 78 percent of Millennials.

Key Points: 
  • Almost three-fifths of U.S. consumers have engaged with OOH ads, including 85 percent of Gen Zers and 78 percent of Millennials.
  • This active engagement takes many forms, from downloading an app (46% for Gen Z) to making an ecommerce purchase (27% for Millennials).
  • This finding, coupled with internet privacy concerns, points to programmatically delivered out of home as a highly effective contextual advertising opportunity.
  • Young people are drawn to fresh, new advertising experiences, including within virtual and augmented reality experiences across the budding metaverse.

Nearly Half Of American Travelers Are Making 2022 Travel Plans, Regardless Of COVID, According To Research From OAAA & The Harris Poll

Retrieved on: 
Tuesday, November 16, 2021
Learning, Local government, OOh!media, Industry, Ecosystem, Out of Home Advertising Association of America, Air travel, Public opinion, CEO, The Harris Poll, Appetite, COVID, Income, Growth, Multimedia, Research, DOOH, OOH, Advertising, Research report, Association, Partnership, Foundation, Travel, Human, Intention, Awareness, Food, Time, Public relations, Employment, City, Video game, Tourism

Nearly half of travelers (48%) are saying that they have either already made travel plans for the first half of 2022 or intend to do so in short order once they decide on a destination.

Key Points: 
  • Nearly half of travelers (48%) are saying that they have either already made travel plans for the first half of 2022 or intend to do so in short order once they decide on a destination.
  • OAAA is the national trade association for the entire out of home (OOH) and digital OOH media ecosystem.
  • The number of travelers willing to hop on a plane during the first half of 2022 has more than doubled since the 2020 holiday season, up from 24 percent to 51 percent.
  • The Harris Poll conducted the online survey from Oct. 20 25, 2021, with a representative sample of 1,000 U.S.

Global Out-of-Home Advertising Market Report 2020-2030 Featuring Daktronics, JCDecaux, Lamar, OUTFRONT Media, Stroe, Clear Channel Outdoor , Exterion Media, oOh!media, Intersection and Watchfire Signs

Retrieved on: 
Tuesday, January 12, 2021
Marketing, Companies, JCDecaux, Ooh, Out-of-home advertising, Business, OOh!media, Billboard, Outfront Media, Daktronics, Out Front, Advertising

DUBLIN, Jan. 12, 2021 /PRNewswire/ -- The "Out-of-Home Advertising Global Market Report 2020-30: COVID-19 Growth and Change" report has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • DUBLIN, Jan. 12, 2021 /PRNewswire/ -- The "Out-of-Home Advertising Global Market Report 2020-30: COVID-19 Growth and Change" report has been added to ResearchAndMarkets.com's offering.
  • Major players in the OOH (Out-of-home) advertising market are Daktronics Inc., JCDecaux SA, Lamar Advertising Co., OUTFRONT Media, Inc., Stroer SE & Co. KGaA, Clear Channel Outdoor Holdings Inc., Exterion Media, oOh!media Limited, Intersection and Watchfire Signs.
  • The market is then expected to recover and reach $31.05 billion in 2023 at a CAGR of 6.8%.
  • The OOH market covered in this report is segmented by type into billboard; transport; street furniture; transit displays; others.