Slupecki

Griswold Welcomes Dr. Lori Griswold as Newest Board Member

Retrieved on: 
Tuesday, March 14, 2023
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BLUE BELL, Pa., March 14, 2023 /PRNewswire-PRWeb/ -- Griswold, the fast-growing non-medical home care franchise with over 170 locations, is excited to announce its newest board member, Lori R. Griswold, Ph.D., M.S.G.

Key Points: 
  • BLUE BELL, Pa., March 14, 2023 /PRNewswire-PRWeb/ -- Griswold, the fast-growing non-medical home care franchise with over 170 locations, is excited to announce its newest board member, Lori R. Griswold, Ph.D., M.S.G.
  • Under Jean's guidance, Lori Griswold served as executive vice president of the company for many years until 2009.
  • "Throughout her tenure with Griswold, Lori helped build the company to where it is today," said Griswold CEO Michael Slupecki.
  • Now, as a member of the board, Lori Griswold will leverage her decades of industry experience to help Griswold continue expansion in line with its recent brand evolution.

Griswold Stands Out in a Sea of Sameness with New Brand Evolution Centered Around Its "Live Assured" Promise

Retrieved on: 
Wednesday, January 25, 2023
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BLUE BELL, Pa., Jan. 25, 2023 /PRNewswire-PRWeb/ -- Griswold, the fast-growing non-medical home care franchise with over 170 locations, recently unveiled an exciting brand evolution, coining the phrase "Live Assured" and defining the brand's meaning through a year-long process that involved everyone from its caregivers to its leadership team. This evolution includes new visual branding, an emphasis on technology and innovation, an inspiring Tokens of Appreciation initiative, a name modification, and more.

Key Points: 
  • But, in a sea of sameness, Griswold must stand out."
  • While the Griswold name has always meant something special, it has evolved over the years, Slupecki says.
  • All Griswold team members will be eligible to win digital Tokens of Appreciation for living the brand in their daily roles.
  • It's time for brand evolution, and our new brand will set us down a path for success for years to come."

Shelley Kanther is Griswold Home Care's New Director of Marketing

Retrieved on: 
Tuesday, January 5, 2021
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BLUE BELL, Pa., Jan. 5, 2021 /PRNewswire-PRWeb/ -- Shelley Kanther has joined Griswold Home Care as Director of Marketing, a newly created position.

Key Points: 
  • BLUE BELL, Pa., Jan. 5, 2021 /PRNewswire-PRWeb/ -- Shelley Kanther has joined Griswold Home Care as Director of Marketing, a newly created position.
  • Michael Slupecki, Griswold Home Care CEO said, "Our goal to elevate and modernize the Griswold Home Care brand requires fresh eyes and a digital-first mindset.
  • Prior to joining the NEAEG, Kanther was Marketing Development Manager for Electrolux Major Appliances North America and a partner at Hoopla Marketing & Public Relations.
  • Kanther is a Conshohocken, Pennsylvania native who earned a BA in Communications with a Journalism focus at Penn State University.