Brand Institute

SINGER/SONGWRITER STEPHEN SANCHEZ IN PARTNERSHIP WITH LENOVO AND INTEL EVO™ KICKS OFF THE LAUNCH OF HIS DEBUT ALBUM WITH ANGEL FACE: THE LIVE VISUAL ALBUM

Retrieved on: 
Thursday, September 28, 2023
Brand Institute, Music, Partnership, Mercury, Lenovo Yoga, Angel Face, LOS, Nightclub, Creative industries, Lenovo

LOS ANGELES, Sept. 28, 2023 /PRNewswire/ -- Lenovo announces its partnership with multi-platinum breakthrough artist Stephen Sanchez to produce a cinematic live visual album, giving fans the opportunity to discover the electric and seductive story behind the genre-defining debut album Angel Face, out 9/22 via Mercury Records/Republic Records. This year's Limitless Possibilities campaign is the fifth year that Lenovo has worked with established and celebrated artists and musicians to help bring their creative visions to life.

Key Points: 
  • Stephen will be performing tracks off the album with captivating new visuals powered by Lenovo and Intel Evo.
  • The concert was filmed in Nashville with the latest Lenovo and Intel Evo technology, including the newly released Lenovo Yoga Book 9i and Lenovo Yoga 9i.
  • "I'm so excited to be partnering with Lenovo to create this visual representation of my music," said Sanchez.
  • We are thrilled to partner with such a talented artist such as Stephen Sanchez and play a role in bringing his music to life."

Singer/Songwriter Stephen Sanchez in Partnership with Lenovo and Intel Evo™ Kicks off the Launch of His Debut Album with Angel Face: The Live Visual Album

Retrieved on: 
Tuesday, September 19, 2023
Consumer Electronics, Music, Technology, Events, Concerts, Entertainment, Other Technology, Apps, Applications, Audio, Video, Internet, Mobile, Wireless, Other Entertainment, Brand Institute, Partnership, Life, Mercury, Lenovo Yoga, Multimedia, Angel Face, Creative industries, Lenovo

(Photo Credit: Luke Rogers)

Key Points: 
  • (Photo Credit: Luke Rogers)
    The concert was filmed in Nashville with the latest Lenovo and Intel Evo technology, including the newly released Lenovo Yoga Book 9i and Lenovo Yoga 9i.
  • Fans can tune in to watch the visual album on Tuesday, October 3rd at 8pm ET on Sanchez’s YouTube channel .
  • “I’m so excited to be partnering with Lenovo to create this visual representation of my music,” said Sanchez.
  • We are thrilled to partner with such a talented artist such as Stephen Sanchez and play a role in bringing his music to life.”

Cognigenics Announces Branding and Naming Partnership for Unique Intranasally Delivered CRISPR Based RNA Vector for Genetic Medicines in Mental Health

Retrieved on: 
Tuesday, June 20, 2023
Anxiety, Brand Institute, CRISPR, Name, Depression, Brain, RNA, Mental, Pharmaceutical industry

MIAMI, June 20, 2023 /PRNewswire/ -- Brand Institute is proud to announce that it has entered into a collaboration with Cognigenics to develop names for its lead compound, RCA-101, and for its library of follow-on compounds, which will be developed from the Cognigenics proprietary platform.

Key Points: 
  • "The entire Brand Institute and Drug Safety Institute Team congratulates Cognigenics on the progress the company has made in working toward developing a new generation of genetic medicines to treat a range of important mental illnesses."
  • "Mental illness, such as chronic anxiety and depression, affects millions of people worldwide.
  • Founded in 2019, Cognigenics is a privately held pre-clinical biopharmaceutical company focused on developing genetic medicines that address mental illnesses at their root cause, versus treating only the symptoms.
  • RCA-101 is a unique CRISPR based RNA vector compound that can be intranasally delivered, reaching key areas of the brain implicated in anxiety and depression.

Brand Institute Partners on Brand Name Development for FDA-Approved Eye Drops for the Treatment of the Signs and Symptoms of Dry Eye Disease

Retrieved on: 
Tuesday, June 13, 2023
Brand Institute, Ciclosporin, DED, Telecanthus, FDA, Regulation of tobacco by the U.S. Food and Drug Administration, Patient, Oil, Food, C.E.O, Water, Pharmaceutical industry

MIAMI, June 13, 2023 /PRNewswire/ -- Brand Institute is proud to announce its work in developing the brand name VEVYE™ (cyclosporine ophthalmic solution) from Novaliq.

Key Points: 
  • MIAMI, June 13, 2023 /PRNewswire/ -- Brand Institute is proud to announce its work in developing the brand name VEVYE™ (cyclosporine ophthalmic solution) from Novaliq.
  • VEVYE was approved by the U.S. Food and Drug Administration (FDA) on May 30, 2023, for the treatment of the signs and symptoms of dry eye disease (DED).
  • VEVYE is the first and only FDA-approved cyclosporine eye drop formulation approved for the treatment of the signs and symptoms of dry eye disease.
  • "The entire Brand Institute and Drug Safety Institute team congratulates Novaliq on the FDA approval of VEVYE," said Brand Institute's Chairman and C.E.O., James L. Dettore.

Brand Institute Partners with Lexicon Pharmaceuticals on the Brand Name Development for FDA-Approved INPEFA™ (sotagliflozin)

Retrieved on: 
Tuesday, June 6, 2023
Brand Institute, Nobel Prize, FDA, Patient, C.E.O, Lexicon, Disease, Pharmaceutical industry

MIAMI, June 6, 2023 /PRNewswire/ -- Brand Institute is proud to announce its work with Lexicon Pharmaceuticals, Inc. in developing the brand name INPEFA™ (sotagliflozin), which was approved by the FDA on May 26, 2023.

Key Points: 
  • MIAMI, June 6, 2023 /PRNewswire/ -- Brand Institute is proud to announce its work with Lexicon Pharmaceuticals, Inc. in developing the brand name INPEFA™ (sotagliflozin), which was approved by the FDA on May 26, 2023.
  • Lexicon is a biopharmaceutical company with a mission of pioneering medicines that transform patients' lives.
  • "The entire Brand Institute and Drug Safety Institute team congratulates Lexicon on the FDA approval of INPEFA," said Brand Institute's Chairman and C.E.O., James L. Dettore.
  • "We wish the Lexicon team great success as they introduce this innovative and valuable treatment option to the market."

Brand Institute Partners on Brand Name Development for FDA-Approved Nasal Spray to Reverse Fentanyl and Other Opioid Overdoses

Retrieved on: 
Tuesday, May 30, 2023
Brand Institute, Emergency, Ageing, Central nervous system, Depression, FDA, Regulation of tobacco by the U.S. Food and Drug Administration, Patient, Food, C.E.O, Pharmaceutical industry

Opvee is the first FDA-approved nasal spray formulation of nalmefene.

Key Points: 
  • Opvee is the first FDA-approved nasal spray formulation of nalmefene.
  • stated, "The availability of nalmefene nasal spray places a new prescription opioid reversal option in the hands of communities, harm reduction groups and emergency responders."
  • "The entire Brand Institute and Drug Safety Institute team congratulates Indivior on the FDA approval of Opvee," said Brand Institute's Chairman and C.E.O., James L. Dettore.
  • "The rising overdose rates in the US is alarming and we hope Opvee's innovative nasal spray format helps fight this growing addiction crisis."

Brand Institute Partners on Brand Name Development for FDA-Approved Product for Dilation of Pupils During Diagnostic Procedures

Retrieved on: 
Wednesday, May 10, 2023
Brand Institute, Mydriasis, FDA, Tropicamide, C.E.O, Phenylephrine, Generic drug, Pharmaceutical industry

MydCombi is indicated for inducing mydriasis for diagnostic procedures and in conditions where short term pupil dilation is desired, such as office-based eye exams, as well as pharmacologic mydriasis applications for cataract surgery.

Key Points: 
  • MydCombi is indicated for inducing mydriasis for diagnostic procedures and in conditions where short term pupil dilation is desired, such as office-based eye exams, as well as pharmacologic mydriasis applications for cataract surgery.
  • MydCombi is the first FDA-approved product for Eyenovia, a significant milestone for the company.
  • "The entire Brand Institute and Drug Safety Institute team congratulates Eyenovia on the FDA approval of MydCombi," said Brand Institute's Chairman and C.E.O., James L. Dettore.
  • "We wish the Eyenovia team great success as they introduce this innovative product and technology to the market."

Brand Institute Continues Partnership with Carlos Beltrán Baseball Academy (CBBA)

Retrieved on: 
Monday, May 8, 2023
Major League Baseball Players Association, Curriculum, Sport, Organization, BBQ, Carlos, Student, Brand Institute, MLBPA, Education, Life, Major League Baseball, MLB, Nursing

MIAMI, May 8, 2023 /PRNewswire/ -- Brand Institute is pleased to announce the renewal of its support and enthusiastic patronage of the Carlos Beltrán Baseball Academy (CBBA), an accredited high school in Florida, Puerto Rico, that provides baseball, academics, and personal development education to its students.

Key Points: 
  • MIAMI, May 8, 2023 /PRNewswire/ -- Brand Institute is pleased to announce the renewal of its support and enthusiastic patronage of the Carlos Beltrán Baseball Academy (CBBA), an accredited high school in Florida, Puerto Rico, that provides baseball, academics, and personal development education to its students.
  • The stadium was built with support from Major League Baseball (MLB) and the Major League Baseball Players Association (MLBPA), including a donation of $2,000,000.
  • Brand Institute is a proud sponsor of the stadium and donated a BBQ stand and seating area for all to enjoy.
  • Brand Institute recognizes the importance of supporting organizations such as the CBBA, which are committed to providing quality education and mentorship to underprivileged students.

Brand Institute Partners with Baseball Legend Carlos Beltrán on the Development of the Hacienda El Patrimonio Brand

Retrieved on: 
Tuesday, May 2, 2023
2017 World Series, Heart, Houston Astros, Partnership, Brand Institute, Hacienda, Nature, Gold Glove Award, Love, Major League Baseball, Nightclub

MIAMI, May 2, 2023 /PRNewswire/ -- Brand Institute, the global leader in brand name development, is excited to announce its partnership with baseball legend Carlos Beltrán on the brand identity development for Hacienda El Patrimonio, an estate located in the foothills of the central mountain range in Morovis, Puerto Rico.

Key Points: 
  • MIAMI, May 2, 2023 /PRNewswire/ -- Brand Institute, the global leader in brand name development, is excited to announce its partnership with baseball legend Carlos Beltrán on the brand identity development for Hacienda El Patrimonio, an estate located in the foothills of the central mountain range in Morovis, Puerto Rico.
  • Carlos Beltrán, a former Major League Baseball outfielder and designated hitter, is a nine-time All-Star, three-time Gold Glove Award winner, and two-time Silver Slugger Award winner.
  • Hacienda El Patrimonio offers visitors a unique agricultural experience, surrounded by serene rivers, green hills, a rustic gazebo, and breath-taking surroundings.
  • Hacienda El Patrimonio is a perfect destination for anyone seeking an unforgettable experience in Puerto Rico.

Brand Institute Senior Vice President of Professional Development on the Importance of Selecting an Experienced Agency when Renaming Your Company

Retrieved on: 
Tuesday, April 4, 2023
Senior, Brand Institute, Professional development, Name, Marketing

"There are numerous strategic reasons a company might want to find a new corporate name and brand identity," said Mary Lewis, Brand Institute's Senior Vice President of Professional Development.

Key Points: 
  • "There are numerous strategic reasons a company might want to find a new corporate name and brand identity," said Mary Lewis, Brand Institute's Senior Vice President of Professional Development.
  • "These could include structural changes to the organization, such as a merger, or simply outgrowing its current brand name."
  • "An experienced agency has a strong track record of developing corporate brand names.
  • "Put differently, it's best to use an agency that's keenly aware of the challenges and opportunities associated with renaming a company."