New Smokey Bear PSAs Encourage Americans to Channel the "Smokey Within" and Help Prevent Unwanted, Human-Caused Wildfires
"What better way to continue his legacy and illustrate the power we all have in preventing wildfires than by showing the public how Smokey is within all of us."
- "What better way to continue his legacy and illustrate the power we all have in preventing wildfires than by showing the public how Smokey is within all of us."
- For nearly 80 years, Smokey has been the nation's favorite bear educating the public on how to prevent human caused wildfires and his message is as important now as ever.
- Developed by FCB, the creative agency behind Smokey Bear since he was first introduced to the world in 1944, the new "Smokey is Within" campaign highlights everyday people who channel their inner Smokey Bear in moments of need.
- "'Smokey Bear lives within us all' is a powerful message to remind everyone that we all play a role in wildfire prevention.