National Association of State Foresters

New Smokey Bear PSAs Encourage Americans to Channel the "Smokey Within" and Help Prevent Unwanted, Human-Caused Wildfires

Retrieved on: 
Wednesday, September 13, 2023

"What better way to continue his legacy and illustrate the power we all have in preventing wildfires than by showing the public how Smokey is within all of us."

Key Points: 
  • "What better way to continue his legacy and illustrate the power we all have in preventing wildfires than by showing the public how Smokey is within all of us."
  • For nearly 80 years, Smokey has been the nation's favorite bear educating the public on how to prevent human caused wildfires and his message is as important now as ever.
  • Developed by FCB, the creative agency behind Smokey Bear since he was first introduced to the world in 1944, the new "Smokey is Within" campaign highlights everyday people who channel their inner Smokey Bear in moments of need.
  • "'Smokey Bear lives within us all' is a powerful message to remind everyone that we all play a role in wildfire prevention.

KEEN Footwear Unveils Smokey Bear Collection

Retrieved on: 
Monday, March 27, 2023

PORTLAND, Ore., March 27, 2023 /PRNewswire/ -- KEEN , Inc. (KEEN), the global footwear brand on a mission to make the outside inclusive and accessible to all, has partnered with the USDA Forest Service for Smokey Bear , the voice of wildfire prevention nationwide, to introduce a new collection of sandals featuring Smokey Bear's iconic image.

Key Points: 
  • PORTLAND, Ore., March 27, 2023 /PRNewswire/ -- KEEN , Inc. (KEEN), the global footwear brand on a mission to make the outside inclusive and accessible to all, has partnered with the USDA Forest Service for Smokey Bear , the voice of wildfire prevention nationwide, to introduce a new collection of sandals featuring Smokey Bear's iconic image.
  • A portion of proceeds from the footwear sold will fund national wildfire prevention programs.
  • There is no better personality to help educate people on how to do their part to prevent wildfires than Smokey Bear."
  • For the everyday fan or more avid collector, each pair of sandals in the collection comes in a collectible Smokey Bear shoebox featuring Smokey's face on the top and a custom tissue paper on the inside.

NRG and the City of Houston Join Forces to Plant 100,000 Trees Across the City

Retrieved on: 
Friday, March 24, 2023

NRG Energy Inc. (NYSE:NRG)— today announced it is working with the City of Houston and Trees For Houston to plant 100,000 trees at sites across the city.

Key Points: 
  • NRG Energy Inc. (NYSE:NRG)— today announced it is working with the City of Houston and Trees For Houston to plant 100,000 trees at sites across the city.
  • So far this year, the Houston Parks and Recreation Department has planted 19,708 seedlings in Houston forests as part of this initiative.
  • “The Houston Parks and Recreation Department is proud to join our partners in this transformative effort to plant 100,000 trees across the City,” said Kenneth Allen, Director, Houston Parks and Recreation Department.
  • Additionally, through its Renewable Select plan, NRG currently enables the City of Houston to power all municipal operations with renewable energy.

U.S. Forest Service Awards Cooperative Agreement to Strategic Biofuels to Develop a Renewable Fuel Standard Compliance Tracking System

Retrieved on: 
Wednesday, October 12, 2022

Strategic Biofuels is the leader in developing negative carbon footprint renewable fuels production facilities.

Key Points: 
  • Strategic Biofuels is the leader in developing negative carbon footprint renewable fuels production facilities.
  • The Renewable Fuel Standard helps change that by giving the renewable energy sector a financial incentive to convert these unwanted forest residuals to high value biofuels and renewable electricity.
  • EPA must ensure that forest residuals receiving credit under the Renewable Fuel Standard are qualifying feedstock.
  • The fuel qualifies for substantial Carbon Credits under the Federal Renewable Fuel Standard Program and the California Low Carbon Fuels Standard.

Nickelytics, Serve Robotics, and The Ad Council Partner on Innovative Smokey Bear Out-of-Home Advertising Campaign

Retrieved on: 
Thursday, October 6, 2022

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20221006005368/en/
    The Ad Councils beloved Smokey will be wrapped around select Serve delivery robots in a new campaign to increase wildfire prevention awareness in Los Angeles.
  • We are thrilled to partner with Serve Robotics to pioneer an exciting new form of out-of-home advertising, said Judah Longgrear, Co-founder and CEO of Nickelytics.
  • Launching this campaign with Smokey Bear is a significant milestone for our team and only the beginning of our expansion in the Los Angeles market.
  • At the Ad Council, were always strategizing innovative ways to reach people that compliment or go beyond traditional media.

The Arbor Day Foundation Awards Recognition to PG&E as 2022 Tree Line USA Utility

Retrieved on: 
Thursday, April 28, 2022

Just in time for National Arbor Day, Friday, April 29, The Arbor Day Foundation has awarded Pacific Gas and Electric Company (PG&E) status as a 2022 Tree Line USA member.

Key Points: 
  • Just in time for National Arbor Day, Friday, April 29, The Arbor Day Foundation has awarded Pacific Gas and Electric Company (PG&E) status as a 2022 Tree Line USA member.
  • Tree Line USA, a partnership between the Arbor Day Foundation and the National Association of State Foresters, recognizes public and private utilities for pursuing best practices that protect and cultivate America's urban tree canopy.
  • PG&E achieved the Tree Line USA recognition by meeting five program standards: quality tree care, annual worker training, tree planting and public education, a formal tree-based energy conservation program, and participation in a National Arbor Day celebration.
  • Since 1972, almost 500 million Arbor Day Foundation trees have been planted in neighborhoods, communities, cities and forests throughout the world.

New Smokey Bear PSAs Feature a Fictional AI Assistant to Remind Americans of Important Wildfire Prevention Tips

Retrieved on: 
Tuesday, March 1, 2022

WASHINGTON, March 1, 2022 /PRNewswire/ -- The USDA Forest Service, the National Association of State Foresters and the Ad Council are reminding Americans everywhere of important wildfire prevention tips with new PSAs featuring a virtual Artificial Intelligence Smokey Bear assistant.

Key Points: 
  • WASHINGTON, March 1, 2022 /PRNewswire/ -- The USDA Forest Service, the National Association of State Foresters and the Ad Council are reminding Americans everywhere of important wildfire prevention tips with new PSAs featuring a virtual Artificial Intelligence Smokey Bear assistant.
  • In both digital and radio spots, Smokey's AI Assistant gives answers to some of the top questions Americans have about outdoor fire safety.
  • This year's PSAs developed by FCB, the creative agency that's been with Smokey Bear since his introduction in 1944 teach the basics in careful outdoor grilling and safe campfire building.
  • Todd Sussman, FCB NY Chief Strategy Officer said "Smokey Bear has been an iconic character and part of the FCB story since 1944.

The Ad Council and USDA Forest Service Encourage Families to Make the Forest Part of Their Story

Retrieved on: 
Thursday, June 10, 2021

WASHINGTON, June 10, 2021 /PRNewswire/ --Ahead of National Get Outdoors Day on June 12, the USDA Forest Service and the Ad Council today announced new public service advertisements (PSAs) from the Discover the Forest campaign.

Key Points: 
  • WASHINGTON, June 10, 2021 /PRNewswire/ --Ahead of National Get Outdoors Day on June 12, the USDA Forest Service and the Ad Council today announced new public service advertisements (PSAs) from the Discover the Forest campaign.
  • Since 2009, the Ad Council and USDA Forest Service's Discover the Forest campaign has encouraged parents and caregivers to take their families out to the forest to experience and reconnect with nature.
  • We look forward to engaging families in making the forest part of their story through this campaign."
  • The Forest Service is the agency responsible for overseeing the use of Smokey Bear in cooperation with the National Association of State Foresters and the Ad Council.

New Smokey Bear PSAs Urge Responsibility as People Spend More Time Outside

Retrieved on: 
Monday, March 22, 2021

"We are proud to partner with the Ad Council and the National Association of State Foresters on this critical campaign."

Key Points: 
  • "We are proud to partner with the Ad Council and the National Association of State Foresters on this critical campaign."
  • Created pro bono by FCB, the new Smokey Bear Wildfire Prevention PSA reiterates Smokey Bear's iconic message that "Only You Can Prevent Wildfires."
  • For tips on how you can help prevent wildfires, visit SmokeyBear.com and follow Smokey Bear on Facebook , Twitter and Instagram .
  • State foresters, and the forestry agencies they lead, are committed to the continued delivery of Smokey Bear's message of personal responsibility and fire safety.

Georgia Forestry Foundation honored with award from the National Association of State Foresters

Retrieved on: 
Monday, December 28, 2020

FORSYTH, Ga., Dec. 28, 2020 /PRNewswire-PRWeb/ -- The National Association of State Foresters (NASF) has honored the Georgia Forestry Foundation (GFF) with the John Shannon Current Achievement Award for Partnerships.

Key Points: 
  • FORSYTH, Ga., Dec. 28, 2020 /PRNewswire-PRWeb/ -- The National Association of State Foresters (NASF) has honored the Georgia Forestry Foundation (GFF) with the John Shannon Current Achievement Award for Partnerships.
  • "Their interactive digital platforms and innovative online gamescreated in partnership with groups like Georgia Public Broadcastingbring forestry into classrooms and homes, not just across Georgia, but around the world."
  • "This innovative programming connects people and forests, reaching urban and suburban audiences across Georgia and beyond."
  • The Georgia Forestry Foundation (GFF), established in 1990, is a 501 (c) (3) organization that acts as the educational arm of the Georgia Forestry Association.