How Chinese superfans became a force of nationalist activism in the name of their 'idols'
In 2016, Chinese fans of Jackson Yee (aka Yi Yangqianxi), a former member of popular Chinese boy band TFBoys, celebrated their idol’s birthday in style.
- In 2016, Chinese fans of Jackson Yee (aka Yi Yangqianxi), a former member of popular Chinese boy band TFBoys, celebrated their idol’s birthday in style.
- They partied on a cruise in Shanghai, bought a video advert in Times Square and flew cake-shaped hot air balloons over London and New York.
- This development added an estimated ¥100 billion (£613 million) to the Chinese idol market in 2020.
- Research in 2015 and 2018 found that Chinese idol fans now also act as one of the main digital forces in cyber nationalist activism, supporting the Chinese state’s core values, such as positive energy and patriotism.
How the pandemic influenced fan behaviour
- In Weibo posts, idol fans argued that albums, songs and films by their idols relate to the pandemic.
- Many claim they made a contribution to pandemic efforts and engaged in charity work in the name of their idols.
- Idol fans in our study and others understand the logic of celebrity ranking lists on Weibo.
- As one fan told us:
We want to make our idol appear as a high-class artist. - Many of them deliberately demonstrate this understanding in their fan posts on social media.