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Liftoff Mobile Ad Creative Index Reveals UGC and Interstitial Ads Are Key to Unlocking Advertising ROI

Retrieved on:

Monday, March 4, 2024

Acquisition, SAN, AI, ROI, UGC, Generative, IOS, Liftoff, Advertising, Synthetic media, CPI, Android, Organization, Automation, Mobile phone

SAN FRANCISCO, March 4, 2024 /PRNewswire/ -- Liftoff, the leading growth acceleration platform for the mobile industry, has unveiled its sixth annual Mobile Ad Creative Index. The report analyzes trends across four key app verticals: gaming, e-commerce, finance, and entertainment.

Key Points:

However, gaming ads with a video or playable element have a much higher chance of driving an install than banner ads.
That said, native and banner ads still generate the most ROI 7 days post-install, with native ads at 20.26% and banner ads at 18.20%.
The 2024 Mobile Ad Creative Index report, published by Liftoff, presents a comprehensive analysis of the mobile advertising landscape.
The report evaluates the effectiveness of various mobile ad formats, including banners, interstitials, playables, videos, and native ads.

Liftoff Mobile Ad Creative Index Reveals UGC and Interstitial Ads Are Key to Unlocking Advertising ROI

Retrieved on:

Monday, March 4, 2024

Acquisition, SAN, AI, ROI, UGC, Generative, IOS, Liftoff, Advertising, Synthetic media, CPI, Android, Organization, Automation, Mobile phone

SAN FRANCISCO, March 4, 2024 /PRNewswire/ -- Liftoff, the leading growth acceleration platform for the mobile industry, has unveiled its sixth annual Mobile Ad Creative Index. The report analyzes trends across four key app verticals: gaming, e-commerce, finance, and entertainment.

Key Points:

However, gaming ads with a video or playable element have a much higher chance of driving an install than banner ads.
That said, native and banner ads still generate the most ROI 7 days post-install, with native ads at 20.26% and banner ads at 18.20%.
The 2024 Mobile Ad Creative Index report, published by Liftoff, presents a comprehensive analysis of the mobile advertising landscape.
The report evaluates the effectiveness of various mobile ad formats, including banners, interstitials, playables, videos, and native ads.

$25 Million Gift from Aerospace Leader Kent Kresa Fuels California Science Center Foundation's EndeavourLA Campaign, Names New Space Gallery of the Samuel Oschin Air and Space Center

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Tuesday, October 24, 2023

LOS ANGELES, Oct. 24, 2023 /PRNewswire/ -- The California Science Center's Samuel Oschin Air and Space Center project has received another major boost with a $25 million gift from aerospace leader Kent Kresa and the Kresa Family Foundation.

Key Points:

LOS ANGELES, Oct. 24, 2023 /PRNewswire/ -- The California Science Center's Samuel Oschin Air and Space Center project has received another major boost with a $25 million gift from aerospace leader Kent Kresa and the Kresa Family Foundation.
In recognition of this significant investment in science education, the Science Center will name the Kent Kresa Space Gallery, one of three galleries to be part of its 200,000 square-foot expansion, currently under construction.
The Samuel Oschin Air and Space Center is the last major expansion envisioned in the Science Center's three-decade Master Plan vision.
Three major galleries – Shuttle Gallery, Space Gallery, and Aviation Gallery – will integrate a diverse collection of aircraft and spacecraft with immersive experiences and the California Science Center's signature hands-on exhibits.

Liftoff Report Finds E-Commerce App Install Costs Fall In October But Hit 'Seasonal High' In November

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Wednesday, September 27, 2023

Marketing, COVID-19, Android, NAM, IOS, Holiday, Black Friday, Curve Creative Studio, CPA, Growth, ROI, Environment, Liftoff, Cyber Monday, LATAM, Online shopping, Video game, CPI

REDWOOD CITY, Calif., Sept. 27, 2023 /PRNewswire/ -- Liftoff, the leading growth acceleration platform for the mobile industry, has published its 2023 Holiday Guide for E-Commerce Apps, which breaks down seasonal changes in CPI (cost per install) and CPA (cost per action) across platforms and regions to help marketers get the best return on their seasonal ad spend. The report also identifies the key practices mobile marketers should follow over the holidays, compiled by the experts at Liftoff's Creative Studio.

Key Points:

The report also identifies the key practices mobile marketers should follow over the holidays, compiled by the experts at Liftoff's Creative Studio .
iOS sees more seasonal fluctuation than Android, with CPA-purchase costs peaking in November at $11.20 and dipping to new lows in January at $8.41.
Comparatively, Android costs are relatively flat between October and early December, hovering between $4.84 and $3.68.
He added: "Install costs can vary in the weeks leading up to major shopping days such as Black Friday and Singles Day.

Liftoff Report Finds E-Commerce App Install Costs Fall In October But Hit 'Seasonal High' In November

Retrieved on:

Wednesday, September 27, 2023

Marketing, COVID-19, Android, NAM, IOS, Holiday, Black Friday, Curve Creative Studio, CPA, Growth, ROI, Environment, Liftoff, Cyber Monday, LATAM, Online shopping, Video game, CPI

REDWOOD CITY, Calif., Sept. 27, 2023 /PRNewswire/ -- Liftoff, the leading growth acceleration platform for the mobile industry, has published its 2023 Holiday Guide for E-Commerce Apps, which breaks down seasonal changes in CPI (cost per install) and CPA (cost per action) across platforms and regions to help marketers get the best return on their seasonal ad spend. The report also identifies the key practices mobile marketers should follow over the holidays, compiled by the experts at Liftoff's Creative Studio.

Key Points:

The report also identifies the key practices mobile marketers should follow over the holidays, compiled by the experts at Liftoff's Creative Studio .
iOS sees more seasonal fluctuation than Android, with CPA-purchase costs peaking in November at $11.20 and dipping to new lows in January at $8.41.
Comparatively, Android costs are relatively flat between October and early December, hovering between $4.84 and $3.68.
He added: "Install costs can vary in the weeks leading up to major shopping days such as Black Friday and Singles Day.

Amcor Lift-Off winner, Greyparrot, to advance AI-powered waste analytics for circular economy

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Thursday, July 13, 2023

Liftoff, Artificial intelligence, Organization, Partnership, ASX, Corporation, AMCR, NYSE, Recycling, AMC, Amcor

ZURICH, July 13, 2023 /PRNewswire/ -- Amcor (NYSE:AMCR, ASX:AMC), a global leader in developing and producing responsible packaging solutions, today announced its latest Amcor Lift-Off winner is artificial intelligence (AI)-generated waste analytics company, Greyparrot. The growth-stage start-up will receive a $500,000 investment and access to Amcor's world-class capabilities in sustainability and packaging to help scale its innovative AI-powered waste recognition system in support of a circular economy.

Key Points:

ZURICH, July 13, 2023 /PRNewswire/ -- Amcor (NYSE:AMCR, ASX:AMC), a global leader in developing and producing responsible packaging solutions, today announced its latest Amcor Lift-Off winner is artificial intelligence (AI)-generated waste analytics company, Greyparrot.
The growth-stage start-up will receive a $500,000 investment and access to Amcor's world-class capabilities in sustainability and packaging to help scale its innovative AI-powered waste recognition system in support of a circular economy.
Greyparrot deploys cutting-edge AI computer vision systems in resource recovery facilities, which monitor and sort through large waste flows at scale.
The data, which is provided to waste managers, producers and regulators, provides critical insights that enable improved sorting, recycling rates and accountability throughout the waste value chain.

Amcor Lift-Off winner, Greyparrot, to advance AI-powered waste analytics for circular economy

Retrieved on:

Thursday, July 13, 2023

Liftoff, Artificial intelligence, Organization, Partnership, ASX, Corporation, AMCR, NYSE, Recycling, AMC, Amcor

ZURICH, July 13, 2023 /PRNewswire/ -- Amcor (NYSE:AMCR, ASX:AMC), a global leader in developing and producing responsible packaging solutions, today announced its latest Amcor Lift-Off winner is artificial intelligence (AI)-generated waste analytics company, Greyparrot. The growth-stage start-up will receive a $500,000 investment and access to Amcor's world-class capabilities in sustainability and packaging to help scale its innovative AI-powered waste recognition system in support of a circular economy.

Key Points:

ZURICH, July 13, 2023 /PRNewswire/ -- Amcor (NYSE:AMCR, ASX:AMC), a global leader in developing and producing responsible packaging solutions, today announced its latest Amcor Lift-Off winner is artificial intelligence (AI)-generated waste analytics company, Greyparrot.
The growth-stage start-up will receive a $500,000 investment and access to Amcor's world-class capabilities in sustainability and packaging to help scale its innovative AI-powered waste recognition system in support of a circular economy.
Greyparrot deploys cutting-edge AI computer vision systems in resource recovery facilities, which monitor and sort through large waste flows at scale.
The data, which is provided to waste managers, producers and regulators, provides critical insights that enable improved sorting, recycling rates and accountability throughout the waste value chain.

Liftoff's Creative Ad Index Report Finds Longer Video Ads More Effective Than Shorter Ones

Retrieved on:

Wednesday, February 22, 2023

Liftoff, Escapism, Android, IOS, Attention, Acquisition, CPI, Publishing, Video game, Mobile phone

REDWOOD CITY, Calif., Feb. 22, 2023 /PRNewswire/ -- Liftoff, the leading growth acceleration platform for the mobile industry, today unveiled its fifth annual Mobile Ad Creative Index report. The report analyzes trends across five key app verticals: gaming, e-commerce, finance, entertainment, and dating & social.

Key Points:

Its key finding is that longer video ads have proven more effective than their shorter counterparts, with mobile user acquisition managers adding videos between 31-60 seconds long to their creative arsenal and seeing material performance gains.
Our attention spans may be short, but longer mobile video ads have proven effective at catching users' attention.
As a result, mobile user acquisition managers are adding longer videos of up to 60 seconds to their ad creative arsenal.
Liftoff's 2023 Mobile Ad Creative Index report draws from an internal data analysis between January 1, 2022 to January 1, 2023.

Amcor third Lift-Off winner to deliver new 'Packaging as a Service' for reusable food packaging

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Wednesday, February 1, 2023

Cacao, AMC, Investment, Corporation, NYSE, Liftoff, Nanotechnology, Data, Food packaging, ASX, Research, Coffee, Partnership, Big data, AMCR, Carbon footprint, Management, Cryptocurrency, Amcor

ZURICH, Feb. 1, 2023 /PRNewswire/ -- Amcor (NYSE: AMCR, ASX:AMC), a global leader in developing and producing responsible packaging solutions, has announced a $250,000 investment into smart reusable food packaging start-up circolution, the third winner of Amcor's Lift-Off initiative. Launched in April 2022, Amcor Lift-Off targets breakthrough, state-of-the-art technologies that will further advance Amcor's goal to make the future of packaging more sustainable.

Key Points:

Launched in April 2022, Amcor Lift-Off targets breakthrough, state-of-the-art technologies that will further advance Amcor's goal to make the future of packaging more sustainable.
circolution has developed an innovative model which provides a complete circular service: smart reusable packaging, reverse logistics, data analytics and impact measurement.
"Amcor is passionate about supporting the development of a circular economy, and innovation is essential to achieving our goals.
Collaboration and investment drive progress, and it is this ethos that led to the formation of the Amcor Lift-Off initiative.

Amcor third Lift-Off winner to deliver new 'Packaging as a Service' for reusable food packaging

Retrieved on:

Wednesday, February 1, 2023

Cacao, AMC, Investment, Corporation, NYSE, Liftoff, Nanotechnology, Data, Food packaging, ASX, Research, Coffee, Partnership, Big data, AMCR, Carbon footprint, Management, Cryptocurrency, Amcor

ZURICH, Feb. 1, 2023 /PRNewswire/ -- Amcor (NYSE: AMCR, ASX:AMC), a global leader in developing and producing responsible packaging solutions, has announced a $250,000 investment into smart reusable food packaging start-up circolution, the third winner of Amcor's Lift-Off initiative. Launched in April 2022, Amcor Lift-Off targets breakthrough, state-of-the-art technologies that will further advance Amcor's goal to make the future of packaging more sustainable.

Key Points:

Launched in April 2022, Amcor Lift-Off targets breakthrough, state-of-the-art technologies that will further advance Amcor's goal to make the future of packaging more sustainable.
circolution has developed an innovative model which provides a complete circular service: smart reusable packaging, reverse logistics, data analytics and impact measurement.
"Amcor is passionate about supporting the development of a circular economy, and innovation is essential to achieving our goals.
Collaboration and investment drive progress, and it is this ethos that led to the formation of the Amcor Lift-Off initiative.